Enterprises set sail into the 'deep water zone' and connect with compliance and talent resources at the 2026 Shanghai Expo

1、 Speed up going abroad, exam questions are changing

Since 2026, the pace of Chinese enterprises going global has significantly accelerated. According to data released by the Ministry of Commerce, the total import and export volume of services in China reached 3779.75 billion yuan in the first half of 2026, a year-on-year increase of 8.3%. More and more manufacturing companies, traders, and brand owners are turning their attention to overseas markets, shifting from simple product exports to capacity layout, brand landing, and localized operations.

The market space is expanding, and the exam questions are also changing. The research report released by the Shanghai Enterprise Going Global Comprehensive Service Platform shows that compliance and risk response, as well as the shortage of international talents, are prominent issues faced by enterprises in the process of going global. Entering an unfamiliar market, companies often have to deal with multiple affairs such as company registration, bank account opening, tax declaration, labor employment, intellectual property, etc. Any problem in any link may slow down the overall progress.

For most companies, these professional affairs are not core competencies. Relying on fragmented information for self exploration results in high trial and error costs and long cycles; Waiting until the problem is exposed to remedy it often comes at a greater cost. The industry consensus is forming: going global is not just about selling products, but a complete chain project involving legal, financial, human resources, and capital, which requires professional institutions to collaborate and complete.

2、 Policy and market resonance, release of professional service demand

The construction of overseas service system has entered the policy perspective. In 2025, the Ministry of Commerce and five other departments jointly issued guidance on further improving the overseas comprehensive service system, proposing to enhance the level of professional services such as legal, accounting, and consulting, and support professional institutions to provide global development strategy coordination, corporate governance, marketing and promotion services for enterprises going global. After the policy direction is clarified, a centralized docking scenario is needed between the supply of professional service institutions and the demand of enterprises.

The exhibition is exactly such a scene. For enterprises, comparing and communicating with service providers in legal, financial, human resources, and financial aspects at once is much more efficient than self docking; For service agencies, exhibitions provide opportunities to reach target customers in bulk.

According to public reports, the 2026 China International Fair for Trade in Services will also set up an exhibition area for overseas service enterprises for the first time, bringing together service institutions in finance, law, accounting, human resources and other fields. This trend indicates that overseas services are being valued by both the market and policies, and specialized docking platforms are becoming industry infrastructure.

3、 Three types of requirements with different scenarios

From the consultation situation, the demands of enterprises going global can be roughly divided into three categories. The first type is manufacturing and trading enterprises, with a focus on capacity implementation and channel expansion, paying attention to local registration, employment, and tax arrangements; The second category is brand and e-commerce enterprises, with a focus on compliant operations and traffic conversion, paying attention to platform rules, payment settlement, and intellectual property protection; The third type is small and medium-sized enterprises in a wait-and-see period, which need to first understand the costs and risks before deciding whether to take the first step.

The information channels are different due to different needs, but the common point is that they all want to obtain reliable information in one place and avoid back and forth comparisons between dozens of websites and official account. Enterprises at different stages have different requirements for service providers: some require full process outsourcing, while others only need single point reinforcement. Clarifying their own stages and boundaries is a prerequisite for efficient integration.

4、 Setting up a docking scene for the Expo

The Overseas Immigrant Study and Property Expo, as well as the Enterprise Overseas Development and Financial Services Expo, will be held from November 20th to 22nd, 2026 at the Shanghai World Trade Exhibition Center, lasting for three days. The exhibition includes sections such as enterprise overseas expansion, immigration, study abroad, real estate, and financial services. The enterprise overseas expansion section is aimed at enterprises and institutions with overseas layout needs, showcasing professional services such as company registration, financial and tax compliance, legal consulting, human resources, cross-border payments, and intellectual property.

The exhibition places multiple service agencies on the same site, allowing companies to complete multiple rounds of comparison in a short period of time: whether the service scope covers the target market, whether the quotation is transparent, and whether the case matches the industry attributes. Face to face communication is more intuitive than online information.

5、 What do exhibition service providers get

For overseas service agencies, the value of exhibiting lies in customer structure and conversion efficiency. The exhibition is expected to attract approximately 8000 visitors over the course of three days, including business leaders with overseas plans, foreign trade practitioners, cross-border e-commerce operators, and other precise targets. The customer base highly overlaps with the target users of overseas services.

At the exhibition site, service providers can directly conduct demand diagnosis, scheme introduction, and preliminary negotiations. Compared to online advertising and telephone sales, face-to-face trust building is more efficient. There are also immigration, study abroad, real estate, finance and other sectors present at the same venue. Corporate and individual customers often appear at the same time, and institutions can undertake extended needs in the booth to increase the comprehensive value of single customer acquisition.

In addition, participating in the exhibition also brings opportunities for industry exchange: showcasing with peers on the same stage, one can learn about their service forms and product combinations; Direct dialogue with potential customers can provide a more accurate understanding of changes in requirements and provide a basis for subsequent service iterations.

For organizations planning to participate in exhibitions, it is recommended to prepare three things in advance: determine the booth type and display content, prepare service cases and quotation explanations; Arrange consultants familiar with the business to be stationed on site to avoid on-site communication staying at the level of retaining funds; Sort out the target customer types in advance for efficient screening and follow-up on site.

6、 How to make good use of three days for exhibition companies

For business leaders planning to go global, the exhibition provides an opportunity for information symmetry. It is recommended to first sort out the needs before attending the conference: where the target market is, which stage of going global is in, what type of services are needed, and bring questions to the consultation site for higher efficiency.

On site, it is possible to compare the qualifications and service scope of multiple institutions to understand the general process and cost of company registration, finance, taxation, employment, and other aspects; Some institutions provide on-site evaluations and proposal suggestions, which can be used by enterprises to improve their overseas planning. The exhibition attracted about 8000 visitors in three days. The organizer suggests planning the exhibition time in advance and reserving sufficient communication space.

For visitors with limited time, priority can be given to visiting the company's overseas related booths. Some institutions support on-site booking for subsequent online communication, and contact information can be confirmed on the spot for further communication after the exhibition.

7、 Exhibition information and contact information

Exhibition Name: Overseas Immigration, Study Abroad, Real Estate and Enterprise Going Global and Financial Services Expo. Exhibition time: November 20-22, 2026, lasting for three days. Exhibition location: Shanghai World Trade Exhibition Center. Approximately 8000 visitors are expected to visit within three days. Exhibition hotline: 13681692751 (same as WeChat). Official website: www.qs-expo.com.

The exhibition recruitment work is underway. Interested institutions and companies planning to visit the exhibition can call the recruitment hotline or visit the official website to learn about booth arrangements, exhibition processes, and registration methods.