from pure investment to comprehensive allocation, demand is changing - the 2026 Shanghai Overseas Real Estate Immigration and Study Abroad Exhibition will open on November 20th

According to market data, the popularity of overseas real estate will continue in 2026. Chinese buyers are active in Malaysia, Hong Kong, Dubai, Greece and other places. Some are for asset allocation, some are for accompanying their children's education, and there are also many families who combine home ownership with living and retirement. It is worth noting that the demand for real estate is shifting from 'pure investment' to more comprehensive considerations, with education, life, self occupation, and investment intertwined, and single logic home purchases becoming increasingly rare.

1、 Hot topics and changes in overseas real estate

-Popular destinations are diverse: Southeast Asia, Europe, the Middle East, and other places have their own attractions, making the choices more dispersed.

-More comprehensive needs: education, life, self occupation, and investment are intertwined, making home purchase decisions more complex.

-Policies and taxes are key variables: there are significant differences in housing policies, additional stamp duty, and holding costs among different countries, which need to be verified in advance.

-Compliance and funding arrangements: Cross border home purchases involve capital outflow and foreign exchange arrangements, which must be handled in accordance with regulations and cannot be rushed or saved.

For homebuyers, the authenticity of the project, the value of the location, subsequent management, and financial compliance are four key aspects that need to be confirmed. These often require face-to-face communication between the project team, intermediary agencies, and legal and tax professionals to verify each item.

2、 What do homebuyers need

Overseas real estate is a heavy asset and long-term decision. In addition to price and location, it is necessary to understand the nature of property rights, delivery cycle, tax composition, holding and transfer costs, subsequent leasing and property management before making a decision. The rules in different countries vary greatly, and online information is prone to becoming outdated. Confirming with project parties and professionals in person is an effective way to reduce decision-making risks.

Different regions are suitable for different types of needs. Some cities in Southeast Asia have relatively friendly housing price thresholds and active rental markets, making them suitable for families with limited budgets or a preference for faster returns; In some European countries, real estate is associated with identity projects and is suitable for families with considerations of identity and education; High end property demand is concentrated in some cities in the Middle East, making it suitable for investors who prefer long-term holding. There is no distinction between regions, the key is to consider the core demands of the family and match them with corresponding taxes, management, and holding costs.

Many families also consider buying a property together with immigration and studying abroad, such as the connection between buying a property and identity projects, and buying a property as a foothold for their children's education and family residence. This type of combination requirement requires systematic planning of multiple aspects together.

3、 What can the real estate sector bring

-Multi country project centralized comparison: Developers and intermediaries from various countries participate in the exhibition, and the information on housing, prices, and regions is clear at a glance, making it convenient for horizontal comparison.

-On site screening project: directly verify property rights, delivery, and revenue standards with the project party to reduce information gaps.

-Linkage with immigration, study abroad, and finance: Real estate is often matched with identity, education, and financial arrangements, providing a more comprehensive one-stop planning.

-For participating organizations: Among the approximately 8000 visitors in three days, including a large number of high net worth families with property intentions, it is a great opportunity to acquire high intention customers.

It is recommended that families with property plans prepare their budget, purpose (self occupation, education, or investment), and intended area in advance. They should consult each household on site according to the 'area project tax management' approach, compare key criteria together, and make a decision.

Several verifications before purchasing a property are worth doing in advance: first, the nature of property rights and delivery standards; second, taxes and holding costs; third, the activity level of regional leasing and resale; fourth, the compliance path of capital outflow and foreign exchange arrangements. These four items can be verified separately with the project team, intermediaries, and financial professionals at the exhibition site. Making a list of problems and asking them item by item is more secure than making decisions based on intuition, and can also maintain consistency in comparing different projects.

4、 Exhibition Information

Exhibition Name: 2026 QSE (Shanghai) 32nd Overseas Property, Immigration and Study Abroad Exhibition and 2026 ODI (Shanghai) 32nd Enterprise Going Global and Cross border Cooperation Exhibition (held concurrently with the Overseas Immigration, Study Abroad, Property and Enterprise Going Global and Financial Services Expo)

Time: November 20-22, 2026, for a period of three days

Location: Shanghai World Trade Exhibition Center (No. 99 Xingyi Road, Changning District, Shanghai)

Scale: Approximately 8000 professional visitors are expected to attend within three days

Coverage sections: Overseas real estate, immigration, study abroad, overseas investment, enterprise going global, cross-border financial services

Exhibition Hotline: 13681692751 (same as WeChat)

Official website: www.qs-expo.com

Conclusion: Overseas real estate is a long-term decision, which requires careful consideration, comparison, and prior verification of regulations. In November 2026, the real estate section of the Shanghai World Trade Exhibition Center welcomes families and real estate agencies who are interested in purchasing properties to communicate on-site.