The 2026 Shanghai Study Abroad Expo will open on November 20th for on-site consultation on overseas study application planning

1、 Study abroad planning is shifting from 'selecting schools' to 'overall planning'

Studying abroad is no longer a simple matter of 'choosing a school and submitting an application'. More and more families are starting to see it as a long-term investment that requires overall planning - from choosing colleges and majors, to language preparation, application pace, scholarships, to employment and possible identity connections after graduation, every step needs to be considered in advance.

There are numerous overseas universities with diverse information channels. There are significant differences in admission preferences, cost structures, and employment environments among different countries and universities. It is difficult to establish a complete judgment solely based on online information and scattered consultations. For many parents, the biggest challenge is not a lack of information, but rather too much and too fragmented information, and not knowing how to distinguish and combine it.

2、 How to help families clarify their study abroad plans at a professional exhibition

The key to studying abroad is to transform scattered information into a clear path suitable for one's own children. Professional exhibitions provide such a centralized and face-to-face comparison scenario.

Families can consult with different study abroad agencies on site, compare options from different countries and universities horizontally, and evaluate their compatibility and feasibility; You can directly communicate with professional consultants about your child's specific situation and understand personalized application strategies; You can learn about language training, background improvement, visa application, overseas life adaptation and other supporting services at once, and have a clear understanding of the possible links involved before and after the application.

More importantly, the exhibition provides an opportunity for families to establish long-term communication with professional organizations. The application process for studying abroad is long and involves multiple steps. A reliable team of consultants can significantly reduce uncertainty and anxiety during the process.

3、 What support can the study abroad section of this expo provide

The study abroad section of this expo focuses on the entire process of studying abroad, gathering information on universities, application consultation, and international education support services.

For families planning for their children, on-site information can be obtained on the application requirements, major offerings, and employment prospects of different countries and universities, helping to clarify the direction of school selection; For students preparing to apply, they can consult about the specific arrangements for language exams, document preparation, and application time management; For students who have already been admitted or are about to go abroad, they can receive follow-up support such as visa application, pre departure preparation, and adaptation to overseas life.

The exhibition simultaneously links the immigration and real estate sectors, providing comprehensive reference for families with a combination of 'studying abroad+identity' and 'studying abroad+real estate' planning needs, and linking education arrangements with long-term family planning.

4、 The Value of Participating Study Abroad Institutions: Dual Accumulation of Precise Customer Groups and Professional Reputation

For study abroad service agencies, participating in this expo is an important opportunity to connect high intention families.

The on-site audience is mainly composed of students and parents with clear intentions to study abroad, with precise customer positioning, specific needs, and high communication and conversion efficiency. Compared to online customer acquisition, face-to-face consultation allows institutions to showcase their professional abilities and is easier to gain the trust of families.

The cross sector nature of the expo also brings opportunities. Study abroad families often focus on both identity planning and overseas real estate, while study abroad agencies can reach a wider range of potential needs at trade shows and expand their service boundaries.

In the long run, exhibitions are also channels for institutions to establish brand awareness and accumulate industry reputation. A sustained and stable appearance helps institutions form a professional impression among their target audience, laying the foundation for subsequent word-of-mouth dissemination and student conversion.

5、 Exhibition information and participation methods

Exhibition Name: Overseas Immigration, Study Abroad, Real Estate and Enterprise Going Global and Financial Services Expo

Date: November 20-22, 2026, lasting for three days

Venue: Shanghai World Trade Exhibition Center

Expected crowd flow: Approximately 8000 people in total over three days

Exhibition Hotline: 13681692751 (same as WeChat)

Official website: www.qs-expo.com

Families planning to study abroad and institutions wishing to participate in exhibitions can make advance appointments for on-site consultation or negotiation of cooperation through the above channels.