Enterprises enter a new stage of going global. The 2026 Enterprise Going Global Expo supports the global layout of Chinese brands

1、 Going out to sea, moving from 'going out' to 'going in'

The pace of Chinese companies going global is undergoing significant changes. For a considerable period of time in the past, going abroad was more understood as selling products to overseas markets; Nowadays, more and more companies are turning their attention to building long-term capabilities such as local teams, supply chains, brands, and compliance. Public data shows that in the first half of 2026, the scale of China's goods trade imports and exports continued to grow, and the activity and scale of overseas mergers and acquisitions by Chinese enterprises rebounded synchronously. Going global is shifting from 'opportunity driven' to 'capability driven'.

For many companies, 'going global' is just the first step, 'entering' and 'walking steadily' are the bigger issues. Enterprises not only need to cope with market differences, but also deal with local labor, tax, data, and industry regulatory rules, and build sustainable local teams for operation. These links are interrelated, and any disconnection in any link may affect the overall pace of the layout.

2、 The main ways and choices for enterprises to go global

There is not only one way for enterprises to go global, common paths include: exporting products to target markets through trade; Establishing subsidiaries or branches overseas to directly carry out local operations; Quickly acquire channels, technology, and teams through mergers and acquisitions of local enterprises; And collaborate with local partners to enter the market through brand authorization or joint operations.

Different methods have different requirements for enterprise capabilities, funding, and management investment, and are applicable to different industries and market stages. For example, manufacturing companies often focus more on supply chain and local production capacity when going global, consumer brands value channels and localized marketing, and technology companies are more concerned about data compliance and R&D collaboration. Choosing a path that suits oneself requires a comprehensive judgment based on industry characteristics and enterprise resources.

3、 How to choose a more stable target market and industry

The choice of target market directly affects the success or failure of going global. Enterprises need to comprehensively evaluate market size and growth potential, policies and business environment, cultural distance and communication costs, as well as the compatibility of their products with local demand. The acceptance and competitive landscape of the same product may vary greatly in different regions, and it is worth doing sufficient research before investing.

At the same time, industry differences cannot be ignored. The compliance requirements, channel structure, and localization focus of consumer goods, manufacturing, technology, and service industries overseas vary. Combining the dimensions of 'target market' and 'industry' together can better approach the actual situation than looking at one aspect alone.

4、 Several practical issues that enterprises cannot avoid when going global

-Information is scattered. The admission conditions, industry qualifications, and compliance requirements vary greatly among different countries, and relying solely on enterprise research is often time-consuming and laborious.

-Professional services are difficult to obtain in one place. From company registration and bank account opening to tax planning and employment compliance, it is necessary to liaise with multiple institutions.

-The financing channels are limited. Cross border operations are often accompanied by demands for foreign currency financing, fund transfers, etc., which require a high level of professionalism in financial services.

-Localization implementation is difficult. Lack of local channels and talent makes it difficult for products and services to truly integrate into the target market.

The commonality of these problems is that individual links may not seem difficult, but when combined, they can easily be overlooked. Centralized and systematic understanding of policies, laws, finance, and market information related to going global has become a practical and urgent need for many enterprises.

5、 What does the overseas section of the Expo provide for enterprises

This expo has a dedicated section for enterprises to go global, organizing exhibitions and exchanges around topics such as overseas market access, enterprise registration, cross-border compliance, cross-border financial services, and supply chain. The participating institutions cover various fields such as overseas services, legal and tax affairs, banking and insurance, human resources, etc., and present available services and solutions to audiences with actual overseas needs.

For enterprises, this is equivalent to an opportunity for centralized comparison and consultation: compressing the process of visiting and repeatedly inquiring from one company to the same time and place, saving time and communication costs. Whether it's the first attempt to go global or if you already have overseas business and hope to further expand, you can find corresponding information and service entrances on site.

6、 What can be asked on-site and how to efficiently connect

Visiting exhibitions with questions in mind will increase the efficiency of communication. Enterprises can sort out their stage of going global in advance, whether they are in the evaluation period, preparation period, or have already entered the operation period, and prepare the questions they want to consult based on this, such as the entry conditions of the target market, company registration and account opening process, tax and employment compliance, as well as cross-border capital and financing arrangements.

On site, it is advisable to categorize the service organizations that are of interest, prioritize communication with enterprises that are closer to their own stage of business, record the conditions and differences of different solutions, and compare them with internal situations after returning. This can not only make good use of opportunities for concentration, but also avoid information overload.

7、 Compliance and Risk Warning for Going Global

Compliance issues during the process of going abroad often determine whether the layout can go far. Enterprises need to pay attention to the admission qualifications, labor and tax requirements, data and privacy rules, and intellectual property protection of the target market. The compliance focus varies among different industries, and it is recommended to conduct a systematic review of relevant rules before entering.

At the same time, going global also comes with certain operational risks, including exchange rate fluctuations, local policy adjustments, and changes in market competition. Reasonably assessing risks, investing in stages, and leveraging professional institutions in key links can help make the road to going global more stable.

8、 What can companies get from participating in exhibitions

For service agencies and overseas related enterprises, the value of participating in exhibitions is two-way. On the one hand, the expo is expected to attract a total of about 8000 visitors in three days, including a large number of decision-makers with real overseas layout needs. Participating in the expo means that we can reach our target customers in a relatively short period of time, reducing the cost of acquiring customers one by one. On the other hand, participating in exhibitions helps companies showcase their professional capabilities, establish industry connections, and create opportunities for cooperation with upstream and downstream institutions.

At the same time, with the concentrated dissemination of the Expo, participating companies can enhance the visibility of their brands among the target audience, accumulate potential customer leads, and lay the foundation for future business expansion. For enterprises wishing to enter the field of overseas services and expand their regional influence, this is a cost-effective and focused showcase opportunity.

9、 About this Expo

The Overseas Immigrant Study and Property Expo, as well as the Enterprise Overseas Development and Financial Services Expo, will be held from November 20th to 22nd, 2026 at the Shanghai World Trade Exhibition Center, with a duration of three days. The expo is organized around five major sections: enterprise overseas expansion, immigration, study abroad, real estate, and financial services. For exhibition and visiting inquiries, please call the exhibition hotline 13681692751 (same as WeChat) or visit the official website www.qs-expo.com.