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The study abroad market is accelerating its differentiation, and study abroad exhibitions are helping families make rational choices and plans for schools
2026-09-19 18:01:20
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By 2025, there will be 570600 Chinese students studying abroad, with more diverse study destinations and an increase in applications for science, engineering, and medicine. From November 20th to 22nd, the study abroad exhibition at the Shanghai World Trade Exhibition Center will showcase resources from universities and institutions to assist families in school selection planning and information comparison.
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The new market pattern behind numbers
The study abroad data released by the Ministry of Education shows that in 2025, the number of Chinese students studying abroad will reach 570600, and the number of returned students will be 535600. This is also the first time in recent years that relevant data has been restored and released. From 1978 to 2025, the total number of people studying abroad has reached 9.46 million. At the same time, in major study abroad destinations such as the United States, the United Kingdom, Australia, Canada, Japan, and South Korea, the total number of Chinese students remains above 900000, and China remains an important source country for international students worldwide.
In addition to stable scale, the market structure is undergoing changes. The destinations for studying abroad are becoming more diverse, with traditional English speaking countries such as the UK and the US still being the main choices, while Asian destinations such as Hong Kong and Singapore are experiencing an increase in popularity; In terms of application direction, the number of applications for science, engineering, and medical majors continues to grow; In terms of age structure, the planning for studying abroad at a young age coexists with the graduate stage. For families, choices are no longer limited to 'which country to go to', but rather to 'where to go, what to study, and why' - the decision-making chain has noticeably become longer.
It is worth noting that the connection between studying abroad and employment is being considered in advance by more families. Internship opportunities, work visa policies, and career paths for returning to China have all become reference factors when choosing schools and majors. Correspondingly, many study abroad services are also extending from 'application season services' to 'full cycle planning', covering language preparation, background enhancement, application submission, and follow-up. The changes in market supply reflect the changes in household demand.
The more information there is, the harder it is to choose
Where is the difficulty in making a decision to study abroad? The experience of most families is that information is not scarce, what is scarce is reliable information that has been screened and has consistent standards.
Firstly, the information of universities is scattered. The ranking criteria of each school vary, with differences in professional strength, employment performance, and admission preferences. Parents need to compare themselves among a large number of sources. Secondly, choosing an institution is not easy. There are many participants in the study abroad service market, and the service content varies from language training, application documents to visa guidance, with uneven service quality and transparency. The third is to plan ahead of the cycle. From language preparation, background improvement to application submission, it often takes one to two years or even longer to prepare, and the later the start, the smaller the margin for error. The fourth issue is the lack of synchronization of information within the family. Parents are concerned about safety and cost, while students are concerned about professionalism and experience. Information asymmetry often prolongs the decision-making process.
These difficulties indicate that what is needed for studying abroad planning is not more fragmented information, but a scenario that can be compared, verified face-to-face, and establish overall understanding.
The Information Value of Study Abroad Exhibitions
The Overseas Immigration, Study Abroad, Real Estate, Enterprise Going Global and Financial Services Expo will be held at the Shanghai World Trade Exhibition Center from November 20 to 22, 2026. The study abroad exhibition area will consolidate university resources, study abroad service agencies, language training and background improvement projects into one venue, providing families with face-to-face information verification channels.
For families, exhibitions can bring several layers of specific help. In terms of information acquisition, multiple institutions and projects can directly consult on details such as application conditions, cost composition, and service processes, reducing the cost of information exchange; In terms of service comparison, similar institutions showcase their services in a centralized manner, and parents can establish their own judgment criteria by comparing horizontally from dimensions such as service scope, successful cases, and team background; In terms of trend judgment, through face-to-face communication with institutions, we can understand the application changes and professional popularity of the target country in recent years, and provide reference for school selection and positioning; In terms of plan reference, planning cases from different age groups can help families compare their own situations and understand the basic path of 'when to start and what to prepare'.
What homework can be completed during an exhibition
This expo is particularly valuable for families whose children are in the middle to high school stage and are making long-term plans; Applicants who are approaching the application stage and need to verify information and select institutions; And students who are considering transferring schools, applying for a master's degree, or connecting to overseas employment. It is expected that about 8000 people will attend in three days, and the exhibition site also provides a space for communication between families.
Exhibition suggestion: Before departure, clarify your child's academic background, language proficiency, and interests, and bring brief information about their transcript and language scores for on-site targeted advice; Prepare the same set of questions for different institutions and compare the professionalism and consistency of their answers; Pay attention to the introduction activities of colleges and majors held at the same time as the exhibition, which usually have a high information density; Keep contact information for desired institutions and make a decision after family discussion.
Studying abroad is a long journey that requires advance planning. Before initiating the application, taking three days to review all the information, compare the services, and clarify the path is responsible for both the family and the children.
At different stages, the focus of planning varies
There is no unified template for study abroad planning, and the focus of families at different stages is obviously different. At a young age, parents pay more attention to school quality, boarding arrangements, and guardianship systems, with safety and adaptation being core issues; In high school, the choice of curriculum system (such as international and local courses) begins to affect subsequent application directions; During the undergraduate and graduate stages, the importance of major selection, university ranking, and employment prospects increases, and planning also relies more on students' personal preferences and academic performance.
For families, it is more important to clarify stage goals as early as possible and leave enough preparation time than to pursue a 'perfect plan'. At the exhibition site, planning cases and institutional services for different age groups have their own focuses. Families can understand the corresponding services according to their children's stage and avoid being distracted by irrelevant information.
Additionally, many families are concerned about what to do after the exhibition. A more practical approach is to categorize and organize the information collected at the exhibition according to 'universities, institutions, and time nodes', discuss it with children, and then conduct in-depth consultations with one or two key institutions based on the discussion results. The exhibition solves the problem of 'seeing everything', and the real implementation plan still needs to be refined based on the actual situation of the family.
Exhibition Information
Exhibition Name: Overseas Immigration, Study Abroad, Real Estate and Enterprise Going Global and Financial Services Expo
Time: November 20-22, 2026
Location: Shanghai World Trade Exhibition Center
Duration: Three days
Expected attendance: Approximately 8000 people over the course of three days
Exhibition Hotline: 13681692751 (same as WeChat)
Official website: www.qs-expo.com
Author：
Shanghai Enterprise Go-Global & Cross-Border Coope
Connecting Global Opportunities · Empowering Enterprises to Go Global
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