Interpretation of the Trend of Enterprises Going Global in 2026: An Expo for Enterprises to Go Global and Connect with Global Resources

A company that specializes in smart hardware entered the European market with orders last year; Another company that produces consumer goods has been suspended at customs for over a month due to packaging and labeling compliance issues. Even when going out to sea, the results are completely different. The difference often lies not in courage, but in preparation. Going global is becoming a carefully planned direction for more and more enterprises, rather than an option for some.

According to statistics from the Ministry of Commerce and the State Administration of Foreign Exchange, from January to July 2026, China's total industry outward direct investment was 684.51 billion yuan, a year-on-year increase of 2.8%; In US dollars, it was 99.53 billion US dollars, an increase of 7.3%. Compared with the overall growth, structural changes are more worthy of attention: in the past, enterprises relied more on manufacturing advantages and cost-effectiveness to open up the market when going abroad. Nowadays, more and more enterprises are bringing their self-developed technology, high-end products, and even the entire supply chain overseas. From home appliances and automotive parts to new energy and cross-border e-commerce, multiple industries are accelerating their overseas production capacity and channel layout. Enterprises going global are shifting from 'product going global' to 'innovation going global' and 'supply chain going global'.

The increase in difficulty is equally evident. How to choose the market, how to comply, how to establish channels, and how to arrange funds are the four things that enterprises cannot avoid when going global at present. Choosing the wrong market often results in costs that only become apparent after investment; Lack of compliance can affect the pace of business, and in severe cases, the overall layout; Lack of channels and localization teams, products sold but unable to meet after-sales and repurchase needs; Cross border settlement and exchange rate fluctuations directly affect costs and profits. These problems are interrelated and often difficult to solve independently based solely on internal experience of the enterprise.

From public data and industry observations, it can be seen that the regional choices for companies going global are also becoming differentiated. Southeast Asia, with its supply chain foundation and market proximity, continues to attract manufacturing and consumer brands; The opportunities in infrastructure, new energy, and digital economy in the Middle East region are increasing; The European market has higher requirements for compliance and localized operations; Markets such as Latin America and Africa are more related to resource, infrastructure, and engineering enterprises. Different regions require different service combinations. After determining the target market, enterprises should check the local access, employment, tax, and data requirements item by item to avoid 'investing first and then making up for the missed classes'.

The 2026 Shanghai Overseas Immigrant Study and Property Expo, as well as the Enterprise Overseas Development and Financial Services Expo, will be held from November 20 to 22, 2026 at the Shanghai World Trade Exhibition Center. The exhibition will last for three days and is expected to receive approximately 8000 visitors over the course of three days. According to the organizer, this expo has content related to enterprises going global, including policy interpretation and industry exchange activities, legal and tax compliance consulting (covering overseas company establishment, data compliance, labor employment, tax declaration, etc.), overseas market and park channel docking, as well as cross-border payment, settlement, financing and other financial services. For companies planning to go global, completing multiple rounds of comparison and docking in the same venue is more time-saving and easier to obtain horizontal references than visiting service agencies one by one.

For participating companies, an exhibition can mainly solve three types of problems. One is the information gap: policy caliber, service content, and cost structure can all be directly inquired and compared on site. Secondly, there is a shortage of resources: law firms, accounting firms, consulting firms, financial institutions, overseas parks, and channel partners are all present, and companies can complete preliminary docking within three days. Thirdly, there is a lack of experience: the paths and pitfalls that similar companies have taken in going global are often repeatedly mentioned in peer exchanges, and these experiences are difficult to obtain in one go from publicly available materials.

For overseas service organizations participating in the exhibition, the value of attending the expo is also clear. Firstly, the audience matching is high, with a considerable proportion of attendees coming from companies and individuals with overseas plans or cross-border business needs. Institutions can quickly reach a large number of potential customers. Secondly, the demand is concentrated, and visitors in exhibition scenes usually bring clear questions, making it easier for on-site communication to settle into effective clues. Thirdly, centralized display allows for a more intuitive presentation of professional skills and case studies when both peers and target customers are present. Fourthly, there are opportunities for cooperation. The overseas service chain is long, and various institutions are mutually upstream and downstream. Exhibitions are occasions to establish cooperative relationships. It is recommended that participating organizations prepare enterprise introductions and demand lists in advance, clarify 'what problems they want to solve', and make on-site communication more targeted.

Fund arrangement is a high-frequency topic in enterprise overseas consulting. Financial and payment institutions related to the Expo site can provide consulting services in cross-border settlement, foreign exchange risk management, overseas financing, export credit insurance, and other areas. The specific plan and policy application may vary depending on the situation of the enterprise and the target market. Enterprises should refer to on-site consultation and official channels to make arrangements that are suitable for their own situation.

Exhibition Information: 2026 Shanghai Overseas Immigration, Study Abroad, Real Estate, and Enterprise Overseas Development and Financial Services Expo, scheduled from November 20th to 22nd, 2026 (Friday to Sunday), will be held at the Shanghai World Trade Exhibition Center. The exhibition will last for three days and is expected to attract approximately 8000 visitors. Exhibition hotline: 13681692751 (same as WeChat); Official website: www.qs-expo.com. The setting of relevant sections for enterprise overseas expansion and the list of participating institutions can be further understood through the official website.