The popularity of buying houses and immigration has rebounded, and the 2026 Shanghai Immigration and Real Estate Expo clarifies the logic of project selection

1、 Three questions at a family meeting

In the context of immigration counseling, buying a house and identity often appear simultaneously. A typical family meeting often follows the order of discussion: where the child will go to study, how to arrange family status, and where to buy a house. The three issues are interrelated - school determines the city, identity determines qualifications, and housing determines investment and return. It is difficult to make a decision based solely on any one factor.

'Housing with identity' is a direction considered by many families: some countries allow the purchase of properties that meet the requirements to apply for residence or identity, and houses not only meet residential needs but also carry the function of identity planning. In 2026, the policy details of such projects will continue to be adjusted, and project selection will be more meticulous than before.

In most families, immigration and real estate are advised by different institutions, with information scattered across different locations, which can easily lead to a disconnect in planning: identity requirements and property choices are mutually constrained, and separate decisions often result in neglecting one and the other. In 2026, there will be adjustments to the housing immigration policies in some popular destinations, leading to a rebound in market attention and a high level of consultation volume.

2、 Three things that need to be clarified

The first is qualification and path. There are significant differences in project requirements among different countries: the threshold for purchase amount, property type, holding period, and residence requirements vary, and it is necessary to verify whether each item is in line with the actual situation of the family.

The second is cycle and cost. The identity processing cycle, purchase process, taxes and fees, and subsequent maintenance costs should all be included in the overall calculation to avoid focusing only on the purchase amount and neglecting long-term expenses.

The third is supporting and exiting. Whether the property is easy to manage in the future, whether it can be sold or rented out in the future, and how to handle the property after completing the identity application, these issues affect the quality of decision-making and should also be carefully considered before purchasing a house.

In addition, the compliance of the source of funds for purchasing a house, the accompanying arrangements for family members, and the school district requirements for children's enrollment are all issues that need to be considered together in the 'immigration+real estate' combination plan. Different countries have different definitions and requirements for 'home purchase immigration'. Some require the purchase of specific types of property, while others have regulations on the duration of ownership, which need to be verified on a country by country basis.

3、 Whether to prioritize identity or property, the order is important

In practice, families often struggle with whether to obtain an identity first or buy a house first. Both orders have their own considerations: first obtain the identity, which can clarify the project requirements before selecting the property, to avoid rework due to the property not meeting the requirements; By looking at the property first, you can lock in your desired listings and prices, but you need to confirm whether the purchased property meets the requirements for identity processing.

A more secure approach is to consult both immigration and real estate agencies simultaneously, compare policy requirements and housing information on the same table, and then prioritize them. At the exhibition site, two types of institutions are present at the same venue, which provides a perfect communication condition of 'one table'.

The funding arrangement also needs to be linked: the payment nodes for the purchase price, the cost nodes for identity processing, and possible loan arrangements should be placed on the same schedule to avoid affecting the progress due to mismatched funding pace. In addition to the order, the family should also clarify the main applicant: identity processing is usually handled by one person, with family members accompanying, and the conditions of the main applicant directly determine the scope of project selection.

4、 Expo Immigration and Real Estate Sector: Integration of Identity and Real Estate at the Same Venue

The Overseas Immigrant Study and Property Expo, as well as the Enterprise Overseas Development and Financial Services Expo, will be held from November 20th to 22nd, 2026 at the Shanghai World Trade Exhibition Center, lasting for three days. The immigration real estate sector places immigration project parties and real estate service agencies in the same scenario, where consultations can be conducted on-site based on the combination of 'identity+real estate' needs, comparing project requirements, investment thresholds, and processing cycles in different countries.

For family audiences, attending once can provide both immigration and real estate services simultaneously, bringing together discussions on 'how to handle identity and how to choose a house' at the same table, reducing the need to travel back and forth between the two types of institutions.

The exhibition hall is located in the Hongqiao Business District of Shanghai, with convenient transportation, suitable for families to gather on weekends and ask questions about immigration, real estate, education, and finance in one go. For the audience, on-site institutions can be requested to provide written project descriptions and cost lists to avoid verbal promises that do not match the actual situation; For decisions involving large amounts of money, it is recommended to verify with multiple parties.

5、 For participating organizations: scenarios for undertaking composite demands

The exhibition is expected to attract around 8000 visitors in three days, with a high proportion of family oriented visitors. Many of them are in the early stages of planning and need to be understood before making decisions. Immigration and real estate agencies can work together on the same platform to directly handle clients with complex needs for 'identity+real estate'. They can conduct on-site needs assessments and introduce solutions, and the conversion process is more complete than a single business scenario.

At the same venue, there is also a section on studying abroad and financial services: children's education planning can be linked to immigration consultation, funding arrangements can be linked to the financial sector, institutions can guide each other, and audiences can also obtain more complete family plans. For participating organizations, cross sector linkage brings about a customer structure that is difficult to obtain through a single channel.

For institutions planning to participate in the exhibition, it is recommended to prepare a project comparison table and case study explanations, and arrange for consultants who are familiar with both immigration and real estate business to be stationed on site, in order to undertake combined demand consulting. At the same time as the exhibition, immigration and real estate agencies are present, allowing visitors to compare the differences between different combination schemes on site, and agencies can also use this opportunity to understand the concentrated direction of customer needs.

6、 Advice for families

It is recommended that families first clarify their goals before visiting the exhibition: whether their identity needs are urgent, budget range, and direction of their children's education. Being present with clear demands increases consultation efficiency. At the same time, it should be noted that immigration and home purchase involve policies from multiple countries. Before processing, official information should be used as the standard, and the authenticity of the project should be verified by formal institutions.

For families in a wait-and-see period, exhibitions are also a good opportunity to gain insights: do not rush to make decisions, first understand the project overview and processing cycle of different countries, and then discuss with family members when you go back. Immigration and home purchase both involve overseas laws and financial arrangements. It is recommended to choose qualified and case based institutions for cooperation, keep copies of important documents, and confirm progress milestones in a timely manner.

7、 Exhibition information and contact information

Exhibition Name: Overseas Immigration, Study Abroad, Real Estate and Enterprise Going Global and Financial Services Expo. Exhibition time: November 20-22, 2026, lasting for three days. Exhibition location: Shanghai World Trade Exhibition Center. Approximately 8000 visitors are expected to visit within three days. Exhibition hotline: 13681692751 (same as WeChat). Official website: www.qs-expo.com.

The investment promotion and exhibition registration for the immigration property sector will be carried out simultaneously. Institutions and families can call the exhibition hotline or visit the official website for detailed arrangements.