The 2026 Shanghai Enterprises Going Global Expo will open on November 20th, ushering in the era of "service escort" for enterprises going global

The way Chinese enterprises enter overseas markets is undergoing significant changes, from product expansion to service expansion, and from individual efforts to collaborative expansion. Since 2026, 'going global' has become a high-frequency term for many large-scale exhibitions: the 139th Canton Fair attracted 314000 overseas buyers, the first overseas service enterprise exhibition area was set up at the China International Fair for Trade in Services, and exports of 'new three types' such as electric vehicles, lithium batteries, and photovoltaic products have maintained rapid growth. The market environment is changing, and the path for enterprises to go global is also changing. From November 20th to 22nd, 2026, the Overseas Immigration, Study Abroad, Real Estate, and Enterprise Going Global and Financial Services Expo will be held at the Shanghai World Trade Exhibition Center, providing a one-stop platform for various enterprises with overseas needs to connect.

1、 Going out to sea and entering deep waters, enterprises need more than just orders

In the past, when it came to going global, most companies thought of selling their products overseas. Nowadays, more and more companies realize that selling products is just the starting point. How to establish overseas entities, how to open bank accounts, how to settle payments, how to deal with exchange rate fluctuations, how to comply with local taxation and laws, how to recruit and deploy employees, and how to support the supply chain - each link may become a bottleneck that restricts enterprises from going further.

These links are interrelated, and any link that is not straightened out may affect the overall rhythm. Taking the funding process as an example, the selection of currency settlement methods, hedging arrangements for exchange rate fluctuations, and the opening and maintenance of cross-border accounts are directly related to operating costs and fund security; Taking the compliance process as an example, the annual review, tax reporting, labor employment, and data compliance requirements for overseas entities are different. Once they are missed, they will be supplemented at a minor level, and at a severe level, it will affect business continuity. Many companies realize the value of professional services by repeatedly trial and error in these details.

At the policy level, cross-border trade facilitation measures continue to be implemented, foreign exchange directory registration is now handled directly by banks, the scope of high-level cross-border trade opening pilot projects continues to expand, and the cross-border business processing procedures for compliant enterprises are being simplified. But facilitation does not mean relaxing regulation, and the requirements for authenticity of trade background and compliance of funds are equally clear. For enterprises, going global is no longer just about having channels, but requires a complete and executable plan.

2、 Build a one-stop overseas service docking platform for the Expo

The enterprise overseas section of this expo is designed around the above-mentioned full process requirements. The exhibition area covers service areas such as compliance filing, overseas entity landing, supply chain support, financial support, market innovation, human resources construction, and digital operation. Participating institutions include banks, legal and accounting firms, cross-border payment and settlement service providers, overseas parks and channel providers, human resources agencies, etc., which basically correspond to the complete chain from preparation to operation of enterprises.

For visiting companies, information that used to require visiting multiple institutions separately can now be gathered in the same venue. The service scope, cost structure, processing cycle, and areas of expertise of different institutions can be compared face-to-face. During the three-day exhibition, it is expected that about 8000 professional visitors will attend, a considerable number of whom are business leaders and overseas business leaders, with strong targeted communication.

3、 Going global is not an isolated island: cross sector linkage brings comprehensive solutions

The decision of a company to go global is often not solely the responsibility of the company. The personal identity arrangements of business owners and executives, employee expatriation and family placement, long-term overseas residency, and children's education may all have a mutual impact on business layout. At the same time as this expo, there are sections on immigration, study abroad, real estate, financial services, etc. Business owners can gather together in the same venue to understand 'enterprise affairs' and 'family affairs', forming a complete arrangement at both the enterprise and individual levels.

This cross sector linkage is precisely the value of comprehensive expos. Service providers in a single field often only solve problems in a single link, while placing multiple sectors in the same scenario makes it easier for audiences to see the full picture of the problem and find institutional combinations that can collaborate to solve multiple needs.

4、 What can exhibiting companies obtain

For institutions providing overseas services, the value of exhibiting is primarily reflected in the quality of their customer base. The exhibition audience is mainly composed of business decision-makers and individuals with real overseas business needs. On site communication can directly enter the business level, reducing the cost of screening in the early stage.

Secondly, centralized display helps establish a professional image. In a unified scenario, service agencies can fully present service content, team background, and past cases, allowing potential customers to form judgments in a shorter period of time. There are various types of participating institutions, with banks focusing on funding and settlement, law firms and accounting firms focusing on compliance and finance, and human resources and park services focusing on operational implementation. Each institution faces different customer needs and is more likely to find suitable communication partners during the exhibition period.

Again, peer communication during the exhibition period is equally important. Service agencies are not only competitive, but also have room for cooperation. Cross disciplinary agencies often complement each other and jointly serve the same customer. Exhibiting also provides opportunities for face-to-face communication for this kind of cooperation.

5、 What can be gained from visiting enterprises

For companies planning to go global, the expo is like a centralized 'scheme comparison'. You can bring specific questions: what are the compliance requirements of the target market, how to allocate funds, how to report taxes, and how to allocate personnel. In addition to on-site consultation, communication with peer enterprises can also bring reference value, understanding the overseas paths and common problems of different industries, which helps to avoid risks in advance.

It is recommended that visiting companies sort out three to five issues of concern at this stage in advance. After arriving, communicate with exhibitors one by one according to the section, compare different answers to the same type of question together, and then make subsequent judgments based on written materials.

6、 Exhibition Information

The Overseas Immigrant Study and Property Expo, as well as the Enterprise Overseas Development and Financial Services Expo, will be held from November 20 to 22, 2026 at the Shanghai World Trade Exhibition Center for three days, with an expected reception of about 8000 professional visitors. Booth recruitment is currently underway. Exhibition hotline: 13681692751 (same as WeChat); Official website: www.qs-expo.com. Welcome to visit and exchange ideas with enterprises and various professional service organizations that are planning to go abroad or have already gone abroad