The 2026 Shanghai Study Abroad Exhibition will open on November 20th: Global universities will make a concentrated appearance, and one-stop questions on enrollment planning will be asked

The matter of studying abroad is shifting from being a 'choice of others' families' to an increasingly proactive planning by more and more families. Unlike the stereotype of 'only considering going abroad if one's grades are not ideal' in the past, more families now see overseas education as an active combination of educational paths: some families value language environment and cross-cultural competence, some value professional direction and career continuity, and some consider overseas experience as a starting point for future development. After there are more choices, the real difficulty lies in information screening - how to choose a university, how to determine a major, how to arrange the application pace, how to evaluate the cost, each link is closely related to the whole body.

The '2026 Overseas Immigrant Study Abroad Property and Enterprise Overseas Development and Financial Services Expo' will be held from November 20th to 22nd at the Shanghai World Trade Exhibition Center. This expo has a dedicated study abroad section, bringing together universities and study abroad service agencies from multiple countries. It is expected to attract around 8000 visitors over the course of three days. For families planning their children's academic paths, this is a practical opportunity to gather scattered information and ask questions face-to-face.

1、 Four new characteristics of current study abroad planning

Firstly, planning in advance. Many families have been paying attention to overseas education paths since the primary and secondary school stages, and the demand for connecting courses between young students studying abroad and middle school continues to exist. Early planning means having a more relaxed schedule in terms of language, activities, and background preparation.

Secondly, choose diversity. In addition to traditional English speaking countries, universities and programs in Europe, Asia, and other regions are receiving increasing attention, with unique characteristics in professional settings, educational systems, fees, and employment connections, and a significant increase in comparison dimensions.

Thirdly, pay attention to career continuity. The linkage between major selection, internship, employment, and visa policies is increasingly valued, and parents and students are more willing to understand the path after graduation at the planning stage.

Fourthly, pay attention to process services. From college application to pre departure preparation and overseas adaptation, the demand for full process services from families is increasing, and we hope to have reliable professional institutions to provide support. Overall, study abroad planning is shifting from 'single point consultation' to 'full process companionship', and families have significantly increased their demand for information coherence and are more willing to pay for reliable and transparent services.

2、 What can be seen on site in the study abroad section

The study abroad section of this expo will focus on presenting information on universities and educational institutions from multiple countries, covering different stages of education and professional directions. Viewers can learn about the basic information, major settings, application requirements, tuition fees, and living costs of the institution on site. They can also communicate with study abroad planning agencies about their personal situations to obtain application timelines and preparation suggestions.

The expo encourages visitors to bring their children's grades, interests, budget ranges, and other actual situations to the venue. On site consultation can provide more targeted reference information than general data collection. For different stages of education, corresponding consultation forces have been set up on site, and parents can choose according to their needs without worrying about different information sources. It should be noted that the enrollment policies and application requirements of universities may be adjusted annually, and it is recommended to refer to the official information of the university before formal application.

3、 At different stages, planning focuses on different aspects

At a young age, parents pay more attention to language foundation, life adaptation, and transition to higher education. The curriculum system and accompanying study policies are key topics that need to be understood; In the middle school stage, course selection and extracurricular activity arrangements begin to affect subsequent applications. Understanding the requirements of the target institution in advance helps to arrange time reasonably; During the undergraduate and graduate stages, the core considerations are the professional direction, duration, cost, and employment connection, and the value of internships and research experiences cannot be ignored. The information needs of each stage are different, and on-site centralized consultation can help families clarify the questions of different stages at once.

4、 What can participating universities and institutions gain

Firstly, focus on engaging with high-quality prospective families. Among the approximately 8000 visitors in three days, international students are one of the highly active groups. Participating universities and institutions can establish direct communication on-site and collect information on potential student sources.

Secondly, showcase the characteristics of the school and the advantages of the project. Through on-site materials, consultations, and explanatory activities, universities can visually present their educational resources and training characteristics, and establish clear understanding among target families.

Thirdly, connect with industry cooperation resources. Study abroad service agencies can establish contacts with universities, language training institutions, overseas service agencies, etc. on-site, creating conditions for product line improvement and cooperation expansion.

Fourthly, understand the trend of demand changes. On site communication can help institutions grasp the changes in countries, majors, and budget ranges that families are concerned about, and provide reference for optimizing courses and services.

5、 What can visitors gain from visiting

For families planning to further their education, on-site comparisons of information from multiple countries and schools can be made at once, reducing the time cost of repeated searches and verifications; Can obtain preliminary evaluations and recommendations from professional institutions based on the specific situation of the child; You can also learn about the application process, cost structure, and common misconceptions through on-site explanations. The Expo is centered around information exchange, and visitors can choose to participate as needed without any mandatory procedures. For families who are still in the observation stage, they can also first understand the general direction through on-site data and explanations, laying the foundation for subsequent planning.

6、 Exhibition information and participation suggestions

This expo will last for three days, and the specific information is as follows:

Exhibition time: November 20-22, 2026

Exhibition location: Shanghai World Trade Exhibition Center

Expected crowd flow: about 8000 people in three days

Exhibition Hotline: 13681692751 (same as WeChat)

Official website: www.qs-expo.com

Colleges and educational institutions interested in participating in the exhibition can contact the organizing committee in advance through the official website or hotline to learn about the booth and explain the activity arrangements; Parents planning to visit are advised to register on the official website in advance, bringing information such as their child's current grade, interests, and budget range. On site consultation will be more targeted. College planning is a task that requires long-term investment, and timely and accurate information often determines the degree of ease in choosing. In November in Shanghai, it is worth bringing a list of questions for children to visit and ask on-site.