How can enterprises avoid detours when going global? The 2026 Shanghai Enterprise Overseas Expo will open on November 20th

From 'Product Export' to 'Global Operations'

The three words' going global 'are increasingly being included in annual plans by more and more Chinese companies. From early product trade to today's global layout, the connotation of enterprises going global has changed. When a company truly enters the overseas market, it is no longer just about whether the goods can be sold, but also includes a series of professional issues such as local regulatory environment, tax rules, employment methods, intellectual property protection, data compliance, and even supply chain organization.

Market observations show that the pace of companies going global is still accelerating. In August 2026, the China International Fair for Trade in Services established the 'Overseas Service Enterprise Exhibition Area' for the first time, which is seen by the industry as a signal of enterprise internationalization from product trade to global layout. According to the People's Daily, in the first five months of 2026, China's service exports increased by 21% year-on-year, and knowledge intensive service exports continued to increase. The research report released by JLL points out that Chinese companies have entered a new stage of going global, relying on multi-level domestic policy support and presenting characteristics such as institutional protection and capacity upgrading. The report from China National Radio also mentioned that Chinese enterprises going overseas are shifting from scale expansion to high-quality development, with the core driving force upgrading from 'opportunity driven' to 'capability driven'. 70% of the surveyed enterprises have actually carried out overseas business.

These changes have brought about a direct result: going global is no longer just the responsibility of the sales department, but a system engineering involving multiple lines of collaboration such as legal, finance, human resources, and supply chain. As a result, professional institutions that serve enterprises to go global have gradually shifted from being 'optional' to 'mandatory'.

A few things worth sorting out in advance before going out to sea

For enterprises, the first step in going global is often not signing contracts, but organizing information. Before truly investing, the following tasks are worth preparing in advance:

1. Clarify the overseas goals and market selection logic. Whether to focus on market space, supply chain collaboration, or global layout of brand and technology, the paths corresponding to different goals vary greatly.

2. Sort out local compliance requirements. Company registration, industry qualifications, data compliance, labor employment, etc. all need to comply with the current regulations of the target country.

3. Plan the funding path and exchange rate arrangement. Cross border capital flows involve filing and approval processes, and arranging in advance can reduce uncertainty.

4. Establish local teams and operational methods. Direct operation, joint venture, or outsourcing to a third party requires a comprehensive judgment based on industry and management capabilities.

5. Choose the appropriate combination of service agencies. The choice of legal, financial, logistics, and financial service providers directly affects the efficiency of implementation.

These five tasks are interrelated, and any delay in one of them may slow down the overall pace. Behind almost every item, there is a corresponding professional service organization. What enterprises often need is not a single service from a single institution, but a support system that can connect various links.

A docking exhibition for enterprises going global

Information dispersion is a common difficulty faced by enterprises when going global. The answers to the questions of how to choose the destination country, how to enter, how to comply with local regulations, and how to arrange funds are scattered among different institutions. For most enterprises, offline centralized docking is still an important way to reduce information screening costs and turn scattered information into executable solutions.

In this context, from November 20th to 22nd, 2026, the Overseas Immigrant Study Abroad Real Estate and Enterprise Going Global and Financial Services Expo will be held at the Shanghai World Trade Exhibition Center, with a three-day extension. According to the organizer, the exhibition is expected to attract around 8000 visitors over the course of three days. It will gather overseas legal, cross-border finance and taxation, international logistics supply chain, cross-border payments, overseas digital marketing, global employment, overseas industrial parks, overseas mergers and acquisitions and real estate, and other service enterprises as well as overseas investment institutions to build an offline docking platform for manufacturing factories, foreign trade enterprises, cross-border e-commerce, investment institutions, and more.

From the perspective of docking form, the value of exhibitions goes beyond booth communication. During the exhibition, industry forums and country specific investment sharing sessions will be held, focusing on topics such as outward direct investment (ODI) filing, cross-border fund arrangements, overseas company establishment, local employment and tax planning, to help enterprises implement macro trends into concrete operations; One on one supply and demand docking negotiations allow enterprises with clear needs to directly meet with service agencies, reducing intermediate links. This combination of 'information, communication, and integration' is exactly what sets offline platforms apart from online information retrieval. For small and medium-sized enterprises considering going global for the first time, the value of such exhibitions lies in the low cost of trial and error - enterprises can communicate with multiple institutions with preliminary ideas to test whether market judgments are valid and whether path design is reasonable. Even if there are no landing projects temporarily, they can accumulate industry knowledge and network.

Exhibitors and exhibition companies each receive what they need

For participating institutions, the value of participating in such a comprehensive exhibition covering the Yangtze River Delta and facing the whole country mainly lies in several aspects: firstly, within three days, they can concentrate on contacting decision-makers with overseas needs, improving the efficiency of obtaining clues; Secondly, showcase professional skills and establish industry trust through forums, country specific sharing sessions, and other activities; Thirdly, communicate with upstream and downstream service institutions such as logistics, finance, and industrial parks to expand cooperation networks. For emerging institutions serving overseas markets, this is also a low-cost way to establish brand awareness among target customers.

For exhibition companies, they can complete a large amount of information comparison in the same venue within three days, and communicate with multiple institutions one by one on specific issues such as compliance, taxation, logistics, and funding, reducing the screening cost in fragmented network information. Especially suitable for enterprises that are evaluating overseas markets and have not yet determined cooperation institutions - one trip can form a comprehensive understanding of the main service models in the market.

Event Information

Time: November 20-22, 2026; Location: Shanghai World Trade Exhibition Center; The exhibition will be extended for three days, with an expected audience of about 8000 people; Exhibition and viewing consultation: 13681692751 (same as WeChat); Official website: www.qs-expo.com.

For companies evaluating overseas markets, this exhibition provides an opportunity to gather information and establish connections in a centralized manner. Bringing your specific questions and communicating face-to-face with service agencies at different stages of the exhibition site is often more direct and effective than simply browsing the website. No matter which stage a company is in when it is going global - just having ideas, evaluating, or already operating, corresponding information and resources can be found at exhibitions. Treating exhibitions as a systematic collection of information is more valuable than scattered searches. There is no standard route for going out to sea, but sufficient preparation and reliable information can make every step more stable.

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How can enterprises avoid detours when going global? The 2026 Shanghai Enterprise Overseas Expo will open on November 20th

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How can enterprises avoid detours when going global? The 2026 Shanghai Enterprise Overseas Expo will open on November 20th

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