Overseas Investment Immigration Study Abroad Property Expo
Shanghai time: March 13-15, 2026
Venue: Shanghai World Trade Exhibition Center
The exhibition covers four main themes: overseas real estate, overseas immigration, overseas study abroad, and overseas investment. The three-day exhibition will feature professional immigration exhibitions from over 40 countries and regions including Europe, North America, Asia, Australia, and Africa. Lasts for three days. 200 settled institutions, about 8000 precise high-end passenger flow, cooperation and promotion by Baidu, Tiktok, Xiaohongshu, Station B, Zhihu, Metro, overseas online media and other media
Exhibition Hotline: 13681692751 (same as WeChat)
Official website: www.qs-expo.com
On March 13-15, 2026, the Shanghai World Trade Center will host the 30th Overseas Immigrant Property and Study Expo (QSE2026 Shanghai), an industry event that has been accumulated for ten years. With the four core themes of “Overseas Property, Overseas Immigration, Overseas Study, and Overseas Investment” as anchor points, it gathers more than 150 high-quality exhibitors from more than 30 countries and regions around the world, creating an international exhibition platform of 10000 square meters. Against the backdrop of an industry where the overseas asset allocation demand of high net worth individuals is growing by over 20% annually and the study abroad market is showing a “cost-effectiveness oriented” differentiation, this exhibition empowers participating companies from ten dimensions through precise resource integration and mature operational systems, becoming a strategic hub for enterprises to grasp the pulse of the market and achieve high-quality development.
Displaying corporate image and strength is the core demand of participating companies, and this exhibition provides a multi-level authoritative display stage. As the only professional real estate investment immigration exhibition in Shanghai, the exhibition has a diamond level, gold level, and silver level sponsorship system. Enterprises can showcase their core advantages such as high-quality overseas real estate projects, customized immigration plans, and one-stop study abroad services through personalized booth design. The industry summit forum and policy interpretation meeting held at the same time provide enterprises with the opportunity to showcase their industry discourse power through professional sharing, and quickly establish brand credibility with the milestone endorsement of the exhibition (30th edition). Full industry chain enterprises from Europe, North America, Asia and other parts of the world compete on the same stage, demonstrating the integrity of the industry ecosystem and providing international reference value for the strength display of participating enterprises, effectively conveying a “professional and reliable” brand image.
Reducing the cost of visiting customers is a significant advantage that exhibitions give to enterprises, achieving efficient integration between supply and demand. In the traditional customer acquisition model, the time and capital cost of cross regional visits and blind promotion by enterprises is high. However, this exhibition relies on a global buyer database of over 720000, targeting nearly 8000 precise audiences, including villa owners, golf club members, bank VIP customers, corporate executives and other high net worth groups, accurately matching core customer groups with overseas planning needs. Data shows that the cost of acquiring customers at exhibitions is reduced by 60% compared to traditional online promotion. Companies do not need to allocate resources and only need to focus on participating in exhibitions to achieve “one to many” bulk docking, greatly reducing the communication cost of individual customers. For small and medium-sized enterprises, the exhibition has launched a joint exhibition mode, which further controls exhibition costs and achieves low-cost and efficient exposure by sharing booth resources and promotional channels.
The core goal of enterprises participating in exhibitions is to increase the chances of signing contracts, and the exhibition accelerates cooperation conversion through scenario based design. The trust building efficiency of face-to-face communication far exceeds that of online communication. Data from similar exhibitions shows that the signing rate facilitated by on-site communication is 3-5 times higher than online communication. This exhibition will set up sub exhibition areas such as immigration project area, overseas real estate area, and study abroad service area, accompanied by more than 30 project promotion meetings and successful case sharing sessions, allowing enterprises to immerse themselves in interpreting product value. Especially after the Spring Festival, customers have the strongest willingness to make decisions. Enterprises can answer core questions such as policy changes, application processes, and asset allocation on site to eliminate customer concerns. The “one-stop resource integration” service for exhibitions allows customers to complete the entire process of consultation, comparison, and decision-making on a single platform, effectively shortening the conversion cycle, and combining exclusive invitation mechanisms to avoid vicious competition, significantly improving the probability of instant signing.
Expanding potential customers is the key to sustainable development of enterprises, and exhibitions achieve full coverage of online and offline customer groups. In addition to the precise audience present, the exhibition linked nearly 50 media platforms, such as Baidu, Tiktok, Little Red Book, to build a publicity matrix, reaching tens of millions of potential customers through online live broadcast and special reports. The aggregation effect of the industrial chain has created opportunities for cross-border customer acquisition: overseas real estate companies can share customer resources with immigration agencies and recommend matching properties for immigrant families; Study abroad agencies can collaborate with overseas real estate developers to provide housing solutions for study abroad families, achieving cross customer expansion. The audience information database established by the exhibition will provide accurate follow-up clues for enterprises, help them break through geographical limitations, explore high-end markets in Shanghai and East China, and inject new impetus into business growth.
Improving communication efficiency is one of the core values of exhibitions, breaking down the time and space barriers of traditional communication. The “face-to-face” scene at the exhibition allows companies to directly capture customers’ real needs, adjust communication strategies through real-time interaction, and avoid information bias in online communication. The “intelligent matching system” provided by the organizer can match customer needs and enterprise resources in advance, reduce ineffective communication consumption, and enable enterprises to focus on high intention customers for in-depth negotiations. For potential customers who are unable to attend, the exhibition has opened an online real-time interactive channel, which ensures communication efficiency without geographical restrictions through live Q&A, remote consultation and other forms, realizing efficient online and offline docking, allowing enterprises to reach more high-quality customers within a limited time.
Harmonious supply and demand relationship is the foundation of long-term development for enterprises, and exhibitions have built an equal and interactive communication ecosystem. The exhibition abandons the one-way sales model and engages in in-depth dialogue with customers as a “solution provider” through activities such as policy interpretation forums and industry exchange parties. Enterprises can interpret global immigration and study abroad trends from the perspective of customers, such as adjustments to Canadian immigration policies and the cost-effectiveness advantages of studying abroad in Southeast Asia. They can provide personalized planning advice and establish professional trust based cooperative relationships. Interactive experience areas, on-site Q&A sessions, and other activities make customers feel valued, effectively bridging the psychological distance. This not only promotes immediate cooperation, but also cultivates customer loyalty, laying the foundation for word-of-mouth communication and secondary cooperation.
Improving service experience is the key to differentiated competition for enterprises, and exhibitions provide practical scenarios for service upgrading. Exhibitors can launch customized service solutions based on the exhibition: providing a full chain service of “college application+pre departure training+overseas settlement” for overseas families, and creating an integrated solution of “policy consultation+material preparation+landing connection” for immigration customers. The VIP consultation room, quick response channel and other facilities set up on site can directly enhance the customer experience. At the same time, enterprises can optimize their service processes by communicating with peers and introducing advanced service tools such as AI intelligent evaluation and VR real estate viewing. Combining customers’ high requirements for professionalism, enterprises can polish service details at exhibitions and build core competitiveness with high-quality experiences.
Collecting and summarizing information provides data support for enterprise decision-making, and exhibitions become industry information aggregation hubs. Through face-to-face communication with customers, enterprises can accurately collect core information such as service needs, policy concerns, budget ranges, etc., and quickly grasp market dynamics – such as the preference of overseas study families for low-cost destinations, the demand of investors for stable cash flow assets, etc. The full industry chain resources gathered at the exhibition enable enterprises to synchronously obtain key information such as competitor dynamics and industry innovation models, providing reference for product iteration. The audience research analysis report released by the organizer in the future can better help enterprises systematically sort out market demand trends, making decisions more scientific and targeted.
Multi dimensional promotion of enterprises to achieve full brand exposure, and the construction of a three-dimensional promotional network for exhibitions. Exhibitors can use the official promotional channels of the exhibition to obtain rights such as logo display, special reports, and guest interviews, thereby enhancing brand exposure. By participating in online live broadcasts and social media promotions at exhibitions, companies can reach a wider potential customer base and expand their brand influence. The joint promotion of 60 high-end circle partners can enable the enterprise brand to accurately penetrate the social scenes of high net worth individuals, achieving a dual enhancement of “reputation within the industry and recognition among target customers”, and helping the brand to accumulate long-term value.
Product market research helps enterprises to accurately position themselves, and exhibition venues are set up for efficient research. Faced with industry changes such as global immigration policy adjustments (such as Canada reducing student visa quotas), differentiation in the study abroad market, and regional differences in overseas real estate trends, companies can quickly test the market acceptance of new products and services through exhibitions. Through in-depth communication with different customer groups, understand their preferences for immigration destinations, property types, and study abroad majors, and provide first-hand data for product optimization. The industry innovation achievements presented at the exhibition can better help enterprises grasp the development trends of technology empowerment and compliance services, ensuring that products and services always meet market demand.
The 2026 Shanghai Overseas Immigration, Real Estate, and Study Abroad Expo is based on 30 years of deep industry cultivation and supported by ten core values. It is not only a trading platform for enterprises to showcase their strength and expand their market, but also an ecological hub for industry information exchange and model innovation. In today’s increasingly rational global demand, this grand event will help exhibitors break down development barriers, achieve efficient resource integration, and achieve high-speed business growth. We sincerely invite high-quality enterprises from home and abroad to gather in Magic City and join us in this industry feast that connects global opportunities, writing a new chapter of high-quality development through win-win cooperation.
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