Overseas Investment, Immigration, Study Abroad, and Real Estate Expo
Shanghai time: March 13-15, 2026
Venue: Shanghai Mart Exhibition Hall
The exhibition covers four major themes: overseas property purchase, overseas immigration, overseas study, and overseas investment. The three-day exhibition will feature a professional immigration exposition from over 40 countries and regions including Europe, North America, Asia, Australia, and Africa. It will last for three days. There will be 200 participating institutions and around 8,000 precise high-end visitors. Baidu, Tiktok, Xiaohongshu, Bilibili, Zhihu, subway, overseas online media, and many other media will collaborate on promotion
Exhibition invitation hotline: 13681692751 (also available on WeChat)
Official website: www.qs-expo.com
Driven by the dual trend of global asset allocation and the upgrading of international education demand, overseas immigration, property investment, and study abroad planning have become core issues for high net worth families in China. According to data from iResearch Consulting, the market size of China’s overseas consulting industry will reach 38.7 billion yuan in 2023, and is expected to exceed 120 billion yuan by 2030. The Yangtze River Delta region, with a concentration of 43.5% of high net worth households, has become the core hub of the market. From March 13th to 15th, 2026, the three-day Shanghai Overseas Immigrant Real Estate and Study Abroad Expo will grandly kick off at the Shanghai World Trade Exhibition Center. With an exhibition area of 10000 square meters, 180+participating companies, and an expected audience of 8000, this exhibition will gather high-quality resources from more than 40 countries and regions around the world, and build a full industry chain docking platform covering overseas real estate, immigration services, study abroad planning, and cross-border investment. For participating companies, this is not only an opportunity for brand debut, but also a strategic pivot for resource aggregation, efficiency improvement, and business breakthroughs. Its core value is reflected in the deep empowerment of the ten dimensions.
Stereoscopic presentation of brand matrix, showcasing the industry’s hardcore strength
Exhibitions are not only the “offline business card” of a company’s comprehensive strength, but also the key scene for establishing market trust. This expo focuses on the needs of high-end customer groups, and participating companies can build a three-dimensional brand image through diversified display forms. Overseas real estate companies can use VR reality technology to restore the overall project, combined with location advantage data analysis and investment return rate calculation models, to intuitively convey the potential for asset appreciation; Immigration law firms can display international qualification certifications, compilations of successful cases, and policy interpretation whitepapers, highlighting their professional compliance advantages; Study abroad agencies can enhance their service credibility through authorized plaques for institutional cooperation, the appearance of overseas returnee consultant teams, and the successful admission case wall for students. You can also participate in industry summit forums and keynote speeches held at the same time as the exhibition, where corporate executives can share cutting-edge trend insights, such as “Overseas Asset Allocation Strategies in the Post Pandemic Era” and “New Paths for Young Study Abroad Planning”, to consolidate your authoritative position in the industry. This combination mode of “physical display+professional output+scene experience” can allow the audience to establish a deep understanding of the enterprise in an immersive experience, far exceeding the brand penetration power promoted on the front line alone.
Accurately focusing on target customer groups, significantly reducing customer acquisition costs
In traditional marketing models, enterprises often face the dilemma of “casting a wide net but low conversion”, while the core advantage of professional exhibitions lies in achieving highly accurate aggregation of customer groups. The audience of this exhibition has undergone multiple rounds of screening by the organizers, covering core groups such as high net worth families with investable assets of over 10 million yuan, corporate executives planning to immigrate, and middle-class parents who are concerned about studying abroad plans. More than 90% of them have clear decision-making intentions. Exhibitors do not need to invest huge resources in cross regional promotion and individual customer mining. They can concentrate on connecting with a large number of precise customers during the three-day exhibition period, greatly reducing the time and capital costs of regional expansion and customer group screening. Compared with the traditional customer acquisition model, the customer acquisition cost of exhibition channels can be reduced by more than 60%, and customer intention is higher – as shown in the data of CES Asia 2025, 47% of the annual large customer orders connected to exhibitions come from on-site and follow-up. This “precise focus+efficient docking” model allows enterprises to concentrate their marketing resources on high-value customer groups, significantly improving the input-output ratio.
Scene based deep interaction accelerates the process of signing and converting orders
The zero distance communication at the exhibition site creates excellent conditions for signing and conversion, with the core of achieving instant matching and trust building between demand and supply. Exhibitors can leverage the exclusive advantages of the exhibition to create a closed-loop service of “consultation solution signing”: for investors, on-site calculation of overseas real estate rental return rate and asset appreciation space, providing tax and fee reduction policy interpretation; For immigrant families, break down the application process, material list, and policy change risks, and demonstrate the approval cycle of successful cases; For study abroad families, personalized college matching plans are generated in real-time based on students’ grades and interest preferences. Exclusive preferential policies for exhibitions can also be introduced, such as reduced signing service fees, overseas inspection subsidies, and value-added service gifts, effectively stimulating customer decision-making willingness. Data from previous similar exhibitions shows that the on-site cooperation intention achievement rate is as high as 45%. Many companies have achieved on-site signing through in-depth negotiations. This combination of “professional answers+instant solutions+policy incentives” can shorten the long-term conversion of traditional marketing by more than 50%, becoming the core engine of contract growth.
Breaking down geographical resource barriers and expanding potential customer boundaries
This expo attracts core customers from Shanghai and the Yangtze River Delta through a nationwide promotional matrix, while also radiating to first tier cities such as Beijing, Guangzhou, Shenzhen, and surrounding provincial and municipal markets, providing opportunities for enterprises to break through geographical limitations and expand. Exhibitors can accumulate a large number of potential customer resources through on-site information collection and interactive experience retention, such as investors who hold a wait-and-see attitude towards overseas real estate, families planning to apply for immigration in the next 2-3 years, parents planning to study abroad for their young children in advance, etc., to reserve high-quality clues for long-term follow-up. In addition, the exhibition gathers industry upstream and downstream resources, including overseas real estate developers, immigration law firms, study abroad agencies, cross-border financial platforms, etc. Enterprises can use this platform to expand their partners and achieve customer resource sharing and complementarity. For example, real estate companies can collaborate with immigration agencies to provide exclusive property packages for immigrant clients; Study abroad agencies can collaborate with financial platforms to launch study abroad fund planning services, further expanding potential customer exploration channels through cross-border cooperation.
Empowering with digital tools to enhance communication and coordination efficiency
The zero distance communication at the exhibition site has broken down the information barriers of online communication, and the application of digital tools has doubled communication efficiency. This year’s expo has upgraded its intelligent business matching system, integrating data from 8000 visitors to provide exhibitors with a three-dimensional buyer view of “demand portrait+intention tags”, locking in high matching customers in advance. Enterprises can quickly collect customer information through QR codes and send customized electronic data packages simultaneously; With the help of an online appointment system, precise one-on-one in-depth negotiations can be arranged; Utilizing AI intelligent consulting assistants to provide real-time answers to standardized questions such as policy inquiries and process consultations, allowing professional consultants to focus on core needs communication. This “digital matching+offline deep communication” model avoids information bias and delay in traditional communication, allowing enterprises to accurately grasp customer core demands such as budget range, target countries, core concerns, etc. in a short period of time, quickly output targeted solutions, improve communication efficiency by more than 40%, and achieve efficient docking between supply and demand sides.
Deep insight into customer needs and harmonious long-term cooperative relationships
Exhibitions are not only trading platforms, but also bridges for building long-term trust between supply and demand sides. Through face-to-face communication with customers, companies can gain a deeper understanding of real needs and potential expectations: immigration service companies can perceive customers’ core concerns about policy stability and approval efficiency; Real estate companies can capture changes in investors’ preferences for regional selection, layout design, and rental markets; Study abroad agencies can grasp parents’ concerns about school rankings, professional employment prospects, and study abroad safety. Based on these first-hand feedback, companies can adjust their product and service directions in a timely manner and optimize their solutions, such as increasing guardianship services and academic tutoring products to meet the growing demand for young students studying abroad; Expand overseas environmentally friendly real estate projects in response to the trend of green investment. After the exhibition, by establishing customer profiles, regular follow-up visits, and sending industry updates and policy updates, short-term interactions are transformed into long-term stable cooperative relationships, forming a virtuous cycle of “demand feedback service optimization word-of-mouth communication”, making harmonious supply and demand relationships the core competitiveness of the enterprise’s sustainable development.
Scenario based service upgrade to enhance customer trust perception
High quality service experience is the key to winning customers, and this exhibition provides rich service upgrade scenarios for enterprises. Exhibitors can convey professionalism and warmth through detailed design: setting up a “policy consultation zone” and inviting overseas certified lawyers and college admission representatives to provide free Q&A services; Create a ‘Success Case Sharing Conference’, inviting customers who have already achieved overseas layout to share their real-life experiences; Provide one-stop integrated services, integrating resources from multiple fields such as real estate, immigration, study abroad, finance, taxation, etc., to provide customers with full chain solutions. From precise delivery of professional information, instant output of personalized solutions, to dedicated follow-up personnel, meticulous service at every stage can enhance customers’ trust and satisfaction. For example, providing VR virtual campus experiences for study abroad families, allowing students to experience the campus environment and teaching facilities in advance; Providing overseas life adaptation guidance for immigrant families, covering dimensions such as healthcare, education, and social interaction, this unexpected service experience can effectively narrow the psychological distance between enterprises and customers, and establish emotional connections beyond the business itself.
Systematically collect information and build core data assets
Exhibitions are a ‘rich mine’ of information resources, and efficient information collection and aggregation can provide decision-making support for enterprise development. Exhibitors can collect core information through multiple channels: by recording customer inquiries, they can obtain customer data such as demand preferences, budget ranges, and decision-making pain points; By observing competitors, analyze the product layout, promotional strategies, and service advantages of peers; By participating in industry forums, capture industry information such as policy dynamics, market trends, and technological innovations. With the help of standardized information collection forms and digital management tools, enterprises can classify, organize, and cross analyze various types of information during the exhibition period, such as statistics on the study abroad country preferences of customers of different age groups and the real estate needs of investors with different asset sizes, forming a systematic database. These first-hand data assets can not only provide a basis for subsequent product optimization and marketing adjustments, but also help enterprises accurately grasp the market pulse, layout potential demand in advance, and provide data support for strategic decision-making.
Global promotion matrix, expanding brand communication volume
This expo has established a comprehensive promotion matrix of “online+offline, domestic+international”, providing diversified brand exposure channels for participating enterprises. At the offline level, corporate brands cover 8000 precise audiences on-site through booth displays, promotional materials, forum naming, event sponsorship, and other forms; On the online level, the sponsor reported the exhibition and exhibitors in an all-round way through mainstream platforms such as Tencent News and Sina Finance, social matrices such as Tiktok, Xiaohongshu, and video number, as well as industry vertical media, and achieved 100 million traffic exposure. In addition, the official website of the exhibition, exhibitor list, industry reports and other materials will be retained for a long time, bringing sustained brand endorsement to enterprises. Exhibitors can also leverage the popularity of exhibition topics to release live event highlights, customer testimonies, professional interpretations, and other content, triggering secondary dissemination on social platforms. This multi-channel and widely covered promotional model not only allows corporate brands to achieve centralized exposure during exhibition periods, but also leverages the long tail effect of exhibitions to expand their influence and public awareness in the industry, and enhance brand premium capabilities.
Conduct on-site research on market trends and grasp the pulse of industry development
As a “barometer” of industry trends, exhibitions provide vivid scenes for enterprises to conduct market research. Exhibitors can conduct comprehensive market research through on-site observation and in-depth communication, analyzing the real estate investment heat and return rates in different countries and regions around the world, such as the growth potential of emerging markets in Southeast Asia and the stability of mature markets in Europe and America; Analyze the adjustment trend of immigration policies, such as policy changes and application difficulties in popular countries such as Portugal and Singapore; Insight into the changes in the demand for studying abroad market, such as the emerging trends of studying abroad at young age, vocational education, and studying abroad in countries along the the Belt and Road. By communicating with overseas project partners, industry experts, and peer enterprises, timely understanding of the latest developments and competitive landscape in the global market, and capturing emerging demands and market gaps. This on-site research based on exhibition scenarios is more timely and targeted than traditional market research, which can help companies quickly adjust their product layout, optimize service strategies, seize opportunities in market changes, and achieve sustainable development.
From March 13th to 15th, 2026, the Shanghai Overseas Immigration, Real Estate, and Study Abroad Expo will become the core hub for industry resource aggregation with a more professional positioning, richer resources, and more efficient docking mode. During the critical period of digital transformation and market demand upgrading in the overseas consulting industry, participating in this industry event is not only an opportunity for enterprises to showcase their strength and expand their customers, but also a strategic choice to grasp the pulse of the market and achieve high-quality development. We look forward to various high-quality enterprises gathering in Shanghai to achieve brand upgrading, business growth, and industry win-win through the exhibition platform, and jointly write a new chapter in the overseas immigration, real estate, and study abroad industry.
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