Overseas Investment Immigration Study Abroad Property Expo
Shanghai time: March 13-15, 2026
Venue: Shanghai World Trade Exhibition Center
The exhibition covers four main themes: overseas real estate, overseas immigration, overseas study abroad, and overseas investment. The three-day exhibition will feature professional immigration exhibitions from over 40 countries and regions including Europe, North America, Asia, Australia, and Africa. Lasts for three days. 200 settled institutions, about 8000 precise high-end passenger flow, cooperation and promotion by Baidu, Tiktok, Xiaohongshu, Station B, Zhihu, Metro, overseas online media and other media
Exhibition Hotline: 13681692751 (same as WeChat)
Official website: www.qs-expo.com
The 30th Shanghai Overseas Immigrant Property and Study Expo will grandly kick off at the Shanghai World Trade Center from March 13th to 15th, 2026. As the only professional real estate investment immigration exhibition in Shanghai, this grand event covers an area of 10000 square meters and gathers more than 180 exhibiting companies from over 40 countries and regions around the world. It focuses on the four core areas of overseas real estate, immigration, study abroad, and investment, and is expected to attract 8000 precise visitors for exchange. On the golden track of the global immigration service market with a compound annual growth rate of 9.8%, this exhibition is not only a centralized intersection of industry resources, but also a strategic highland for enterprises to achieve brand upgrading, cost optimization, and performance breakthroughs. Through ten core value dimensions, it builds a comprehensive empowerment system for participating enterprises to connect with the global market.
Displaying corporate image and strength is the primary demand of participating companies, and this exhibition provides a three-dimensional high-end display stage for companies. Against the backdrop of accelerating industry concentration, brand image directly determines a company’s market competitiveness. The standard and special exhibition booths set up at the exhibition can meet the personalized display needs of different enterprises – overseas real estate companies can build 1:1 high-end model rooms and use VR technology to allow visitors to immerse themselves in overseas properties; Immigration agencies can highlight service compliance by showcasing professional team qualifications, successful case data, and partner law firm resources; Study abroad agencies can present core data such as rankings and admission rates of partner universities, enhancing brand credibility. More noteworthy is that the 6-meter-high pillarless hall of the exhibition hall can be transformed into an “immersive reception room”, allowing enterprises to use their built-in staircase platform to build a Loft style display space without additional high construction costs, saving costs and showcasing style. At the same time, diamond level, gold level and other sponsorship rights provide high-quality enterprises with exposure opportunities such as executive speeches and keynote speeches, combined with the media interview resources of the organizers, to help enterprises establish an authoritative image in the industry.
Reducing the cost of visiting customers is the core advantage that exhibitions endow enterprises with, achieving efficient and precise customer acquisition. In the traditional customer acquisition model, enterprises need to invest a lot of resources in market screening, while this exhibition achieves cost optimization through geographical advantages and data empowerment. The exhibition hall is located in the high net worth population gathering area of “Gubei Hongqiao” in Changning. Within a radius of 3 kilometers, there are 42000 foreign residents and 28000 Hong Kong, Macao, and Taiwan residents. Among the attending audience, 18% have a net asset of more than 10 million yuan, and 62% have clear overseas planning intentions, which means that the exhibition hall has completed customer screening in advance. Data shows that the cost of acquiring customers in the exhibition scene is reduced by more than 40% compared to traditional channels. The head of a Cyprus real estate developer revealed that the total cost of the exhibition is 18% lower than other channels for acquiring 1000 valid customers. In addition, Changning District provides exhibitors with a maximum of 30% booth fee subsidy, with a maximum subsidy of 1.5 million yuan for a single project. The subsidy can be received within 30 working days after the exhibition, further reducing the cash flow pressure on enterprises and achieving a 35% reduction in comprehensive costs.
Increasing the chances of signing contracts is the core goal of exhibiting companies, and the exhibition promotes transactions through a full chain service ecosystem and policy dividends. Overseas service projects have long decision-making cycles and many concerns, while the “one-stop transaction scenario” built by exhibitions effectively shortens the conversion path. The “Cross border Service Island” set up in the exhibition hall integrates 5 notary offices, 3 foreign banks, and 2 licensed law firms. Customers can complete the entire process of notarization, exchange, and signing on site, shortening the transaction cycle by an average of 5 days. At the same time, exclusive preferential policies for the exhibition, such as limited time signing discounts, service fee reductions, etc., combined with the convenient travel route of “only 8 minutes from the subway entrance to the booth”, have enabled the proportion of on-site card swiping or deposit payment at the 2025 exhibition to reach 14%, far higher than the industry average of 5%. More companies have leveraged the 180 precise customer lists locked in before the exhibition, signed 42 orders on site, and achieved a return on investment of 1:8, fully demonstrating the strong driving force of the exhibition on transaction conversion.
Expanding potential customers is the key to sustained growth for enterprises, and expos have opened up diversified customer channels for businesses. In addition to the precise audience on site, the exhibition will explore a massive potential customer base through online and offline linkage. The organizer integrates multiple platforms such as Baidu, Xiaohongshu, and Bilibili for comprehensive promotion, and opens up the CRM system API interface that has accumulated 1.04 million “overseas investment” tags. Exhibitors can obtain 28000 sets of high intention household data that have been cleaned by AI for three rounds, and target customers in advance. The immigration summit forum, study abroad planning salon and other activities during the exhibition not only attract C-end consumers, but also gather B-end resources such as industry practitioners and financial institution representatives to expand cooperation channels for enterprises. In addition, scanning QR codes to follow and collect information, interactive lucky draws, and other forms can convert exhibition traffic into long-term customer assets. Coupled with 48 hour community fission and dissemination, brand influence can continue to penetrate a wider range of potential customer groups.
Improving communication efficiency is one of the core values of exhibitions, achieved through scene optimization and tool empowerment for efficient integration. The cross regional communication barriers in the overseas service field have been completely broken down at the exhibition site, with real-time face-to-face communication between supply and demand sides, resulting in a communication efficiency improvement of over 60% compared to online. Enterprises can train professional teams in advance to prepare standardized language and personalized solutions for different customer needs. Through the efficient process of “demand mining problem solving solution presentation”, customers’ intention levels can be quickly determined. The translation services and digital display tools provided by the exhibition further eliminate communication barriers. Immigration agencies can connect with overseas lawyers on-site for one-on-one video consultations, while study abroad agencies can conduct simulated interview experiences, allowing customers to fully understand the core advantages of the service in a short period of time. This immersive communication not only saves time and costs, but also accurately matches customer needs, laying the foundation for future cooperation.
Harmonious supply and demand relationship is the cornerstone of long-term development of enterprises, and exhibitions bring both parties closer through emotional connection and trust building. Overseas immigration, real estate, study abroad and other services have strong trust attributes, and exhibitions provide excellent scenarios for enterprises to establish trust. Enterprises can create a relaxed communication atmosphere by providing detailed services such as free tea drinks, customized planning manuals, and brand merchandise gifts; The patient answers, proactive follow-up, and personalized suggestions from professional consultants can quickly establish customer goodwill. The interactive experience segments set up at the exhibition, such as VR viewing of overseas real estate and scene restoration of study abroad dormitories, allow customers to deeply participate and deepen their understanding of enterprise services through the experience. This kind of emotional resonance based on real-life scenarios is far more effective in establishing lasting trust relationships and laying a solid foundation for long-term cooperation than online promotion.
Improving service experience is the core of differentiated competition for enterprises, and exhibitions meet diverse customer needs through full process optimization. Modern customers have increasingly high demands for professionalism and convenience in services. Exhibitors can create a one-stop service consultation desk on site, integrating resources from the entire chain of immigration applications, property transactions, study abroad planning, cross-border finance, etc., to avoid the trouble of multiple inquiries from customers. To meet the personalized needs of different customer groups, companies can provide customized solutions – tailored overseas asset allocation plans for high net worth clients, personalized application strategies for study abroad families, and policy interpretation and material preparation guidance for immigration clients. Timely follow-up services after the exhibition are equally crucial. By sending thank-you emails, regularly pushing industry trends, updating project information, and other methods, customers can feel sustained attention, significantly improving satisfaction and loyalty.
Collecting and summarizing information is an important basis for enterprises to optimize product services, and exhibitions have become the forefront for enterprises to obtain market intelligence. In an industry environment with frequent policy changes, timely understanding of market dynamics is crucial. During the exhibition, companies can collect customer feedback and potential pain points through customer inquiries, questionnaire surveys, and other methods to provide first-hand information for product upgrades. Meanwhile, by observing competitors’ display content, promotion strategies, and customer feedback, enterprises can gain a clear understanding of the industry competition landscape and adjust their market positioning. The industry reports and policy interpretations released by the organizers can better help companies grasp macro dynamics such as global immigration policy changes and overseas real estate investment trends. A certain immigration agency successfully optimized service packages in three popular countries through market information collected at the exhibition, resulting in a 28% increase in customer inquiries.
Multidimensional promotion of enterprises is an important value-added service for exhibitions, helping enterprises achieve comprehensive brand awareness enhancement. Exhibitors can not only gain exposure opportunities for on-site exhibitions, but also expand their influence through the multi-channel promotion matrix of the exhibition. The organizer will focus on promoting high-quality enterprises through press conferences, online live broadcasts, media interviews, and other means. The enterprises themselves can shoot booth displays, customer interviews, forum highlights, and other content for secondary dissemination through social media. Participating in keynote speeches, roundtable forums, and other activities is an excellent opportunity for enterprises to establish industry authority. By sharing professional insights such as cross-border tax planning and interpretation of study abroad policies, the brand’s professional image can be enhanced. This online and offline linkage, multi-channel coverage promotion model can enable brand influence to break through the time and space limitations of exhibitions and achieve sustained dissemination.
Product market research is a prerequisite for enterprises to seize industry opportunities, and exhibitions provide efficient research platforms for enterprises. The current global study abroad and immigration market is undergoing structural changes, with obvious trends such as increased attractiveness of Asian cities, expanded channels for skilled migration, and digitalization of cross-border services. During the exhibition, companies can have in-depth communication with 8000 precise visitors and accurately grasp the needs of segmented markets – young families are more concerned about the cost-effectiveness of studying abroad and the friendliness of immigration policies, while high net worth clients focus on overseas asset allocation and investment return rates. By testing the market feedback of new products and services, enterprises can quickly assess their acceptance and promotion potential, avoiding blind investment. At the same time, the global high-quality projects and service models gathered at the exhibition provide opportunities for enterprises to learn and learn from, inspire innovative service forms. Through exhibition research, a certain study abroad agency has added a study abroad express program for popular Asian cities, which accounted for 15% of the company’s total business volume within six months of its launch.
From March 13th to 15th, 2026, the Shanghai Overseas Immigration, Real Estate, and Study Abroad Expo will build a comprehensive empowerment system based on ten core value dimensions, becoming a key bridge for enterprises to connect with the global market. In the golden age when the global immigration service market is about to surpass billions, this grand event not only provides an excellent platform for exhibiting companies to showcase their strength, reduce costs, and expand customers, but also helps companies grasp industry trends, optimize service experience, and achieve performance growth. For enterprises eager to seize the initiative in global competition, this exhibition is undoubtedly the preferred location for strategic layout. We look forward to all kinds of enterprises gathering in the Magic City, leveraging the strong momentum of the exhibition to explore new opportunities in the industry, embark on a new chapter of cooperation, and achieve high-quality development in the global overseas service market.
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