Overseas Investment Immigration Study Abroad Property Expo
Shanghai time: March 13-15, 2026
Venue: Shanghai World Trade Exhibition Center
The exhibition covers four main themes: overseas real estate, overseas immigration, overseas study abroad, and overseas investment. The three-day exhibition will feature professional immigration exhibitions from over 40 countries and regions including Europe, North America, Asia, Australia, and Africa. Lasts for three days. 200 settled institutions, about 8000 precise high-end passenger flow, cooperation and promotion by Baidu, Tiktok, Xiaohongshu, Station B, Zhihu, Metro, overseas online media and other media
Exhibition Hotline: 13681692751 (same as WeChat)
Official website: www.qs-expo.com
The 30th Shanghai Overseas Immigrant Property and Study Expo, which will last for three days from March 13th to 15th, 2026, will grandly kick off at the Shanghai World Trade Exhibition Center. This exhibition, with a grand exhibition area of 10000 square meters, a lineup of over 180 exhibiting companies, and a precise customer flow of 8000 people, has become a benchmark event in the overseas service field in the Asia Pacific region, covering the entire industry chain of overseas real estate, immigration services, study abroad consulting, financial investment, etc. Against the backdrop of continuously upgrading global demands and increasingly fierce industry competition, this grand event empowers participating companies from ten dimensions, not only solving traditional operational pain points but also building a long-term growth ecosystem, becoming a strategic highland for companies to layout their markets and seize opportunities.
Showcasing corporate image and strength is the core demand of exhibiting, and the expo provides a three-dimensional platform for companies to showcase their brands. As a comprehensive event with 15 years of industry accumulation, the exhibition gathers high-quality enterprises from more than 40 countries and regions, and its authoritative endorsement itself is proof of the strength of the enterprises. Exhibitors can use modular booth design, integrating 360 ° holographic projection, VR real-life experience and other technological means to comprehensively present core advantages – overseas real estate companies can display real estate projects and supporting facilities in real time, immigration agencies can demonstrate professionalism through qualification certification walls and successful case libraries, and study abroad agencies can highlight resource strength through institutional cooperation matrices. The industry summit forum held at the same time also allows corporate executives to share insights through keynote speeches and roundtable dialogues, deeply communicate with global experts and high net worth clients, strengthen brand credibility in industry voice, and establish a differentiated image in homogeneous competition.
Reducing the cost of visiting customers is a direct dividend that exhibitions give to enterprises, completely changing the high consumption and low efficiency dilemma of traditional customer acquisition models. In the past, when developing overseas service potential customers, enterprises needed to invest a large amount of manpower and material resources in cross regional promotion, which not only resulted in high travel costs but also faced the problem of low customer matching. Through a precise invitation mechanism, this exhibition has attracted core customer groups such as corporate executives, high net worth families, and study abroad planners to the venue, achieving a “one-stop” centralized docking and significantly reducing the time and capital costs of customer development. The joint exhibition mode enables more resource sharing. By setting up shared booths, producing materials, and promoting products, the cost of individual enterprise participation can be reduced by more than 40%. This allows small and medium-sized enterprises to obtain high-quality exposure opportunities with high cost-effectiveness, without having to bear the huge investment of independent market expansion.
The ultimate goal of enterprises participating in exhibitions is to increase the chances of signing contracts, and the expo builds an efficient conversion loop through the entire process design. Before the exhibition, enterprises can use the precise data provided by the organizing committee to screen high intention customers for targeted invitations and lock in potential signing partners in advance; During the exhibition, a private negotiation area and digital signing tools will be set up, accompanied by limited time benefits such as “on-site signing service fee reduction and overseas inspection subsidies”, to stimulate customers’ willingness to make decisions. By relying on intelligent systems, enterprises can achieve seamless integration of “requirement diagnosis solution demonstration contract signing”, significantly shortening the signing process. Previous data shows that the signing rate at the exhibition site is three times higher than that of daily channels, and the conversion rate of high intention customers has increased by 25%. This fully confirms the core value of the exhibition as a “transaction accelerator”, allowing enterprises to quickly realize commercial value in concentrated customer flow.
Expanding potential customers injects long-term growth momentum into enterprises, and exhibitions open up customer channels with massive traffic and diverse channels. In addition to 8000 on-site visitors, the exhibition is broadcasted online and synchronized through a media matrix, covering millions of potential customers. Participating companies can convert online consultation traffic into private domain assets through digital tools. The on-site interactive experience area attracts viewers to actively retain their contact information and accumulate resources for follow-up through fun forms such as QR code answering and AR scene simulation. At the same time, the exhibition brings together upstream and downstream enterprises in the industry, forming channel cooperation effects through resource sharing and mutual promotion. It not only connects with end customers, but also expands industry partners, achieving a “1+1>2” customer source expansion effect and continuously expanding market coverage.
Improve communication efficiency and solve pain points in industry supply and demand docking. Digital tools double communication efficiency. In traditional offline communication, problems such as cumbersome information input and poor demand transmission seriously affect efficiency. This exhibition has fully introduced intelligent systems: exhibition cards with NFC function support one click retention of customer information, mini program questionnaires quickly collect demands, and CRM system synchronizes communication records in real time, allowing staff to focus on in-depth communication rather than transactional work. At the same time, a “graded communication strategy” is adopted to quickly screen high-value customers through a tiered service of 5-minute demand diagnosis, 12 minute solution demonstration, and VIP in-depth negotiation. The deployment of a multilingual service team eliminates communication barriers across borders, combined with visualization tools such as 3D product models and case videos, making information transmission more intuitive and efficient, and improving communication efficiency by 70% compared to traditional models.
Establishing a harmonious supply-demand relationship and building a foundation for long-term cooperation, and building trust bridges through face-to-face communication. Overseas immigration, real estate, study abroad and other services have long decision-making cycles and high trust requirements, while the offline real-life experience and direct communication provided by the exhibition can effectively eliminate customer doubts. Enterprise staff can intuitively answer core concerns such as policy risks, project quality, and service processes through on-site demonstrations and expert Q&A, establishing emotional resonance and professional trust. The service supervision mechanism and complaint mediation zone set up by the organizing committee can timely resolve supply-demand conflicts and protect the rights and interests of both parties. This trust based connection not only facilitates instant transactions, but also promotes customer repurchase and referral, forming long-term stable cooperative relationships and accumulating high-quality reputation assets for enterprises.
Improving service experience has become the key to differentiated competition for enterprises, and exhibitions start from details to create high-quality services throughout the entire process. On site, functional areas such as product display, negotiation, and rest areas are divided, equipped with clear signage, free tea, charging facilities, and other convenient services to optimize the flow and comfort of visitors. At the enterprise level, by providing advance training on the professional competence and service etiquette of staff, we ensure that customers receive patient and thoughtful consulting services; Provide customized solutions for personalized needs, such as planning study abroad paths based on family circumstances and recommending real estate projects based on investment preferences. The integration of digital services further enhances the experience. Customers can query project details, schedule negotiation times, and download electronic materials through a dedicated APP, achieving “anytime, anywhere” service docking and greatly improving satisfaction.
Collecting and summarizing information provides scientific support for enterprise decision-making, and exhibitions become industry information aggregation platforms. Exhibitors can collect customer feedback on product features, service processes, and price ranges through forms such as customer questionnaires and on-site interviews, in order to accurately grasp market pain points. With the help of industry reports and exhibition data released by the organizing committee, enterprises can real-time understand the global immigration policy dynamics, changes in study abroad trends, and hot topics in the real estate market, and grasp the development trend of the industry. By using digital systems to classify, organize, and deeply analyze the collected information, a customer profile database and market demand report are formed, providing data basis for product optimization and service upgrades, avoiding blind decision-making, and making the enterprise’s strategic layout more in line with market demand.
Multi dimensional promotion enterprises achieve maximum brand exposure and expand influence through online and offline linkage. Before the exhibition, the organizing committee released corporate information through mainstream media such as Baidu, Toutiao, and Xiaohongshu, as well as industry vertical platforms, to preheat and build momentum; During the exhibition, the highlights of the enterprise will be disseminated in real-time through on-site LED screens, media interviews, live interactive broadcasts, and other forms; After the exhibition, it continued to ferment through news reports, special reviews, and customer case sharing. Exhibitors can also share the exhibition’s self media matrix and promotional resources from global traffic platforms such as TikTok. The multilingual short video content covers more than 150 countries and regions, achieving “one exhibition, global exposure” and significantly enhancing brand awareness and industry influence.
Product market research helps companies grasp the pulse of the industry, while exhibitions provide research scenarios that directly face the market. By observing the product displays, pricing strategies, and service models of similar enterprises, companies can conduct competitive analysis to identify their own strengths and gaps; Deep communication with clients and industry experts enables timely understanding of the latest market demand trends and technological innovation directions. For example, study abroad agencies can investigate the study abroad preferences of students of different age groups, and real estate companies can gain insights into customers’ functional needs for overseas properties. These research results based on real market feedback can provide inspiration for product iteration and service upgrades, helping companies accurately grasp the pulse of the market and seize opportunities in fierce competition.
From March 13th to 15th, 2026, the Shanghai Overseas Immigration, Real Estate, and Study Abroad Expo will build a comprehensive platform for participating companies to showcase their brands, connect with customers, conduct market research, and integrate resources based on the ten core values. Whether it is a leading enterprise that has been deeply rooted in the industry for many years or a rising brand that has emerged, they can solve development pain points, explore growth opportunities, and achieve multiple goals of image enhancement, customer source expansion, and performance growth here. In today’s continuously deepening globalization, this grand event is not only a gathering place for industry resources, but also an empowering engine for enterprise development. We sincerely invite domestic and foreign enterprises to join hands and write a new chapter in the overseas service industry!
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