Overseas Investment Immigration Study Abroad Property Expo
Shanghai time: March 13-15, 2026
Venue: Shanghai World Trade Exhibition Center
The exhibition covers four main themes: overseas real estate, overseas immigration, overseas study abroad, and overseas investment. The three-day exhibition will feature professional immigration exhibitions from over 40 countries and regions including Europe, North America, Asia, Australia, and Africa. Lasts for three days. 200 settled institutions, about 8000 precise high-end passenger flow, cooperation and promotion by Baidu, Tiktok, Xiaohongshu, Station B, Zhihu, Metro, overseas online media and other media
Exhibition Hotline: 13681692751 (same as WeChat)
Official website: www.qs-expo.com
From March 13th to 15th, 2026, the Shanghai World Expo Exhibition and Convention Center will welcome the brilliant opening of the 30th Overseas Immigrant Property and Study Expo (QSE). As a comprehensive industry event with a long history in the Asia Pacific region, this exhibition continues its 15 year accumulation and gathers more than 180 well-known enterprises from over 40 countries and regions around the world. With a huge exhibition space of 10000 square meters, it has built a one-stop communication platform covering the entire industry chain of overseas real estate, immigration, study abroad, and investment. Against the backdrop of the continuous upgrading of global talent mobility and cross-border service demand, this three-day industry feast is not only a bridge for resource docking, but also deeply empowers participating enterprises from ten core dimensions, achieving a dual breakthrough in brand value-added and business growth, and writing a new chapter in the industry of supply and demand win-win.
Displaying corporate image and strength is the primary demand of exhibiting companies, and exhibitions provide a three-dimensional and diverse display stage for brands. Unlike the one-way output of online promotion, this expo supports enterprises to comprehensively convey their brand strength through various forms such as creative design of special booths, real-life sand table display, VR immersive experience, etc. Exhibitors can use visualization methods such as simulating real-life booths of overseas villas and 3D models of overseas projects to allow customers to intuitively experience the quality of the projects; It can better demonstrate the professional confidence of compliant operation through the disclosure of qualification documents and the display of successful case walls. As an authoritative platform recognized by platinum member units of the International Real Estate Alliance, the exhibition also sets up industry summit forums. Enterprise executives can demonstrate their professional discourse power through policy interpretation and trend sharing, just like the professional image established by overseas Chinese immigrants through successful case sharing in similar exhibitions, making the brand stand out among more than 300 exhibitors and building differentiated brand awareness.
Reducing the cost of visiting customers is the core advantage of exhibitions, achieving an efficiency revolution for both supply and demand sides. For customers, there is no need to conduct cross-border project inspections or consult with multiple institutions. At the Shanghai World Expo Exhibition and Convention Center, they can “one-stop” connect with high-quality global resources, from European home purchase immigration to North American study abroad planning, from Australian property investment to Asian identity configuration, responding to various needs in a concentrated manner, greatly saving time and economic costs. For enterprises, exhibitions attract core groups such as parents of international schools, high net worth clients of private banks, and cross-border investors through professional call centers and targeted invitations from buyer databases, avoiding the waste of resources in traditional marketing. Data shows that the precise customer acquisition cost of similar exhibitions is reduced by 40% compared to traditional channels, allowing companies to reach high-quality target customers with lower investment and achieve a “low-cost, high return” customer acquisition effect.
Increasing the chances of signing contracts is the core goal of exhibiting companies, and the trust environment and incentive mechanism built by the exhibition accelerate the conversion of transactions. Overseas service businesses have long decision-making cycles and large amounts of money, and trust is the key to closing deals. Face to face communication at the exhibition site allows companies to provide real-time answers to customers’ core concerns about policy risks, financial security, process details, etc. Trust can be quickly established through legal team on-site Q&A and past case evidence. Referring to the benchmark of 82% opening rate at the BIG5 exhibition in Saudi Arabia, the on-site intention conversion rate of this exhibition far exceeds traditional channels. In previous years, there was a successful overseas real estate project that won 10 orders in two hours. In addition, the exclusive exhibition discounts and limited time signing benefits launched by the enterprise, combined with the decision-making ability of 65% of the audience during the exhibition, effectively shorten the transaction cycle and quickly convert potential intentions into actual orders.
Expanding potential customers has opened up a vast space for incremental markets for enterprises. This exhibition is expected to attract 8000 visitors through the dual wheel drive of “targeted invitation+new media drainage”, including both “instant customers” with clear needs and “potential customers” in the planning stage. Through on-site data distribution, demand registration, interactive experience, and other methods, enterprises can not only explore current transaction opportunities, but also accumulate a massive amount of high-quality customer resources. By leveraging the professional network established through exhibitions, enterprises can also connect with overseas procurement teams, industry agents, and other channel resources to expand opportunities for B2B cooperation. These potential resources will gradually be transformed into long-term customers through precise follow-up, injecting sustained momentum into business growth.
Improving communication efficiency is a natural advantage of exhibitions, breaking down information barriers and delays in online communication. Customers can raise specific needs on the spot, such as “how to support property purchases for studying in the UK” and “how to ensure financial compliance for investment immigration”. Professional consultants from enterprises can provide customized solutions in real time. For complex requirements, both parties can deepen communication and quickly reach consensus through auxiliary materials such as project manuals, video materials, VR demonstrations, etc. This model of “instant questioning, instant answering, and instant solutions” avoids problems such as “repeated confirmation and information bias” in traditional communication. At the same time, companies can adjust their strategies according to the communication preferences of different customers, such as quickly providing decision-making paths for efficiency oriented American market customers and providing structured solutions for logic oriented German customers, making communication more precise and efficient.
The harmonious supply-demand relationship has built a virtuous ecosystem of two-way cooperation. The supply and demand contradictions in the overseas service industry are mainly caused by information asymmetry. This exhibition has built equal communication bridges through various forms such as themed salons, one-on-one consultations, and customer experience areas. Enterprises can not only listen to customers’ feedback and suggestions on service processes and product design, but also convey key information such as industry trends and policy changes to customers. This two-way flow of information allows businesses to better understand customer needs, as well as service value, and resolves potential conflicts. Just like the importance of “cultural translation” in cross-border services, the deep interaction at the exhibition site allows both the supply and demand sides to establish emotional resonance, laying the foundation for long-term cooperation.
Improving service experience has become the key to differentiated competition for enterprises, and exhibitions provide practical scenarios for service upgrading. By optimizing booth layout, enhancing team professionalism, and improving service processes, participating companies aim to create a high-quality experience throughout the entire lifecycle: from professional guidance upon entry, to patient answers during consultations, and to follow-up on subsequent needs, each link demonstrates service quality. Some companies also provide value-added services such as free qualification evaluation, personalized program customization, and overseas project video connections, combined with interactive experiences such as VR house viewing, allowing customers to experience “exclusive and refined” services. This immersive experience not only enhances customer satisfaction, but also strengthens stickiness, driving customers to shift from “choosing services” to “recognizing brands”.
Collecting and summarizing information provides a scientific basis for formulating corporate strategies. Through on-site communication, enterprises can accurately collect first-hand data from customers on destination preferences, budget ranges, service demands, etc., and capture the latest market trends, such as the increasing demand for European identity configuration among high net worth individuals, and the attention of study abroad families to “property+study abroad” one-stop services. At the same time, by observing the dynamics of peers and participating in industry forums, companies can grasp information such as competitive advantages and industry policy adjustments. These multidimensional information can be summarized and analyzed to help enterprises optimize product structure, adjust marketing direction, avoid “working behind closed doors”, and accurately position themselves in market competition.
Multidimensional publicity enterprises have achieved three-dimensional coverage of brand communication. This exhibition has integrated 30 TV newspaper media, 60 domestic mainstream media, and more than 400 global industry media resources. At the same time, it has carried out live broadcast and reports throughout the exhibition period through new media platforms such as Tiktok, Xiaohongshu, and the whole network exposure is expected to exceed 160 million times. Enterprises can not only gain on-site exposure through offline booths, but also use media interviews, special reports, online promotion and other channels to break through regional limitations in brand influence. This “one exhibition, multiple exposures” model not only expands the breadth and depth of brand communication, but also significantly enhances the company’s visibility and influence in the industry.
Product market research provides efficient scenarios for enterprise innovation and development. Enterprises can test the market acceptance of innovative products such as “study abroad+real estate+immigration” one-stop packages and young study abroad accompanying programs on site, and quickly adjust and optimize them through customer feedback. At the same time, by analyzing the differences in demand among customers in different regions – such as customers in first tier cities paying more attention to investment returns, and customers in second – and third tier cities paying more attention to children’s education – companies can refine product design accordingly. This research model based on real market feedback makes product innovation more in line with demand, reduces market trial and error costs, and helps enterprises seize market opportunities.
On March 13-15, 2026, the Shanghai Overseas Immigration, Real Estate, and Study Abroad Expo will grandly kick off. This grand event, which gathers global resources and focuses on industry pain points, empowers participating companies with ten core values. From brand display to customer expansion, from transaction conversion to long-term development, it builds a complete value loop. For overseas service companies that aspire to expand into the Chinese market and enhance their brand influence, this is not only an opportunity to showcase their strength, but also a strategic layout that links the future. Let’s go to Shanghai together, explore business opportunities and deepen cooperation in this industry feast, and work together to create a win-win new future for the overseas service industry.
Do you need me to help you organize an exclusive promotion plan for the participating companies? By combining exhibition resources and core business of the enterprise, we will accurately design a full process strategy for booth display, event participation, and customer docking to maximize the exhibition effect.
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