Overseas Investment Immigration Study Abroad Property Expo
Shanghai time: March 13-15, 2026
Venue: Shanghai World Trade Exhibition Center
The exhibition covers four main themes: overseas real estate, overseas immigration, overseas study abroad, and overseas investment. The three-day exhibition will feature professional immigration exhibitions from over 40 countries and regions including Europe, North America, Asia, Australia, and Africa. Lasts for three days. 200 settled institutions, about 8000 precise high-end passenger flow, cooperation and promotion by Baidu, Tiktok, Xiaohongshu, Station B, Zhihu, Metro, overseas online media and other media
Exhibition Hotline: 13681692751 (same as WeChat)
Official website: www.qs-expo.com
On March 13-15, 2026, the Shanghai World Trade Exhibition Center will host the 30th Overseas Immigration, Real Estate, and Study Abroad Expo. This industry event covers more than 40 countries and regions, with an exhibition area of 10000 square meters. It will gather more than 180 high-quality exhibitors and 8000 precise visitors, becoming a centralized platform for global cross-border service resources. Against the backdrop of the continuous expansion of the global service market and the increasingly diverse cross-border demands of high net worth individuals in China, this exhibition is not only a showcase of industry trends, but also a strategic opportunity for participating companies to break through development bottlenecks and achieve efficient growth. From brand building to customer conversion, from market insights to service upgrades, the ten core value dimensions will fully activate the potential of enterprises and inject new vitality into the cross-border service industry.
Showcasing corporate image and strength, building a solid foundation of trust in the industry
In the trend of compliant and specialized development in the immigration, real estate, and study abroad industry, corporate image and strength are the key to winning customer trust. As a benchmark professional event in the Yangtze River Delta region, this exhibition’s participation qualification itself is a powerful proof of the company’s compliance management and industry status. The exhibition provides diversified display spaces from standard booths to special booths. Enterprises can present the location advantages of overseas real estate projects, the compliance process of immigration services, and the core resources of study abroad planning through concrete carriers such as project sand tables, VR real estate viewing equipment, policy interpretation zones, and successful case walls, allowing customers to intuitively experience the professionalism and reliability of services.
The exhibition brings together high-quality entities from the entire industry chain, including overseas real estate developers, licensed immigration law firms, international universities, and cross-border financial institutions. Enterprises compete with industry elites on the same stage, showcasing their core competitiveness in specific fields. They can also participate in high-end events such as the International Real Estate Development Forum and Immigration Policy Interpretation Conference held at the same time to convey their service concepts and industry responsibilities. This immersive display scenario can effectively shorten the customer trust cycle compared to single online promotion. According to previous data, the average customer trust of participating companies has increased by 40% compared to non participating companies, laying a solid foundation for long-term cooperation.
Reduce customer access costs and achieve precise and efficient outreach
In traditional marketing models, enterprises need to invest a lot of resources in cross regional promotion to obtain precise customers, resulting in high customer acquisition costs and low conversion efficiency. This exhibition, through precise customer acquisition through multiple channels, gathers high net worth individuals, study abroad families, and investors with real cross-border needs, fundamentally reducing the cost of customer visits for enterprises. The organizing committee has selected high-quality customer groups with clear intentions through targeted invitations from international schools, high-end community cooperation, and industry vertical platform promotion. Among them, corporate executives, high net worth families, and overseas returnees account for over 70%, ensuring that the audience present are accurate potential customers.
Enterprises do not need to scatter resources for extensive marketing, they only need to focus on the three-day exhibition period to communicate face-to-face with thousands of potential customers, greatly reducing ineffective investment. This “customer initiated door-to-door” model reduces the cost of acquiring unit customers by more than 60% compared to traditional channels, while saving the time and travel expenses of cross regional visits, allowing marketing resources to be concentrated on high-value customer docking, and achieving the maximization of input-output ratio.
Increase the probability of signing orders and accelerate the closed-loop conversion of transactions
The real-time interactivity and immersive atmosphere at the exhibition site create excellent conditions for signing and conversion. Compared to the information asymmetry of online consultation, customers can intuitively compare multiple solutions, verify project qualifications on site, and communicate deeply with professional consultants at the exhibition, quickly resolving core doubts and significantly shortening the decision-making cycle. Previous exhibition data shows that on average, each booth can receive over 300 valid customer leads, with a transaction conversion rate of 18%, far exceeding traditional marketing models.
During the exhibition, companies can offer incentive policies such as limited time signing discounts and exclusive service packages, combined with in-depth services such as one-on-one program customization and successful case sharing, to further stimulate customers’ willingness to sign contracts. At the same time, supporting activities such as new release conferences and study abroad planning salons set up at the exhibition provide enterprises with opportunities to showcase their service advantages and strengthen customer trust. From demand consultation to solution matching, from qualification verification to signing and payment, the exhibition has built a one-stop trading platform to help enterprises quickly break through the conversion loop of “display communication signing” and achieve short-term performance breakthroughs.
Expand potential customers and explore incremental market space
The radiation range of this exhibition covers the Yangtze River Delta and even the whole country, which can not only connect with customers with clear needs at present, but also help enterprises explore a large number of long-term potential customers. Among the attendees, about 30% are in the stage of initial demand. Although no clear decision has been made, understanding industry trends and high-quality projects through the exhibition will become a reserve customer resource for the enterprise. Enterprises can collect customer information through on-site registration, demand research, and other methods, establish a comprehensive resource library, and lay the foundation for subsequent follow-up conversion.
By leveraging the platform effect of exhibitions, enterprises can also connect with industry upstream and downstream partners, and achieve secondary customer expansion through resource exchange. For example, immigration agencies can collaborate with cross-border financial institutions and overseas legal service agencies to share customer resources; Study abroad agencies can collaborate with international universities and overseas accommodation service providers to expand their service chain. In addition, the off-site customers and overseas institutions attracted by the exhibition can help enterprises break through geographical limitations, expand national and even global markets, and inject sustained momentum into business growth.
Improve communication efficiency and accurately align with core requirements
The real-time interactivity of face-to-face communication greatly improves the communication efficiency between enterprises and customers. At the exhibition site, professional consultants can quickly capture the core demands of customers, accurately convey the value of products and services through on-site demonstrations, chart analysis, case deduction, and other methods. At the same time, they can promptly answer questions about policy changes, project risks, process details, etc., avoiding information transmission bias.
For complex interpretations of immigration policies, study abroad plans, and property investment analysis, on-site communication can better capture customers’ emotional changes and potential concerns. Through body language and professional explanations, emotional resonance can be established, making communication more targeted. Compared to the average interaction cycle of 3-5 times in online communication, the exhibition site can achieve “one communication to understand the needs and provide solutions on the spot”, which improves communication efficiency by more than three times and paves the way for subsequent service development.
Harmonious supply and demand relationship, building long-term cooperation bonds
The core competitiveness of the overseas service industry lies in long-term trust, and exhibitions provide a platform for equal dialogue between supply and demand, which helps to establish a harmonious cooperative relationship. Enterprises are no longer simply “promoters”, but rather listen to customer needs as “solution providers” and demonstrate professional competence and service sincerity through customized services.
The relaxed scenes set up at the exhibition site, such as rest and negotiation areas, tea breaks, and communication sessions, can effectively bring customers closer and enhance emotional connections. For the opinions and suggestions raised by customers, enterprises can respond promptly and record them, demonstrating an attitude of valuing customer experience. This equal and open communication atmosphere makes customers feel respected and valued, which not only increases their current willingness to sign contracts, but also cultivates long-term loyalty, promotes customer referrals and secondary cooperation, and builds a stable customer base.
Enhance service experience and create differentiated competitive advantages
In the increasingly homogenized market environment, service experience has become the core competitiveness of enterprises. This exhibition provides a stage for enterprises to showcase high-quality services, and through comprehensive service presentation, helps enterprises create differentiated advantages. Enterprises can set up functional zones such as consultation service area, information retrieval area, and interactive experience area at their booths to provide customers with a comfortable communication environment; Arrange a professional team consisting of senior consultants, foreign experts, and overseas returnees to provide multidimensional solutions.
For different customer groups, enterprises can offer personalized value-added services: providing overseas real estate VR viewing and on-site inspection appointment services for real estate customers; Arrange lawyers to provide on-site Q&A and policy interpretation live broadcasts for immigrant clients; Provide college application simulation and language proficiency assessment for study abroad families. These unexpected service experiences can help businesses stand out among numerous exhibitors, establish unique brand memory points, and enhance customer satisfaction and selection probability.
Collect and summarize information, optimize service system
Exhibitions are valuable channels for information collection, and companies can obtain customer needs and market feedback through various means, providing data support for service optimization. Through on-site questionnaires, one-on-one interviews, and other forms, enterprises can accurately grasp customers’ specific needs for product types, service processes, and price ranges, and understand the core concerns in the decision-making process.
At the same time, customers’ consultation feedback on competitors and their focus on industry policies can also provide important references for enterprises. After categorizing and summarizing this information, and conducting in-depth analysis, enterprises can adjust their service processes, optimize their product portfolio, and improve after-sales support in a targeted manner to make their services more in line with market demand. This iterative optimization based on real feedback can help enterprises continuously improve service quality and enhance market competitiveness.
Multidimensional promotion of enterprises, expanding brand influence
This exhibition provides a diversified platform for enterprises to promote and advertise, achieving comprehensive enhancement of brand influence. The exhibition collaborates deeply with mainstream media, industry vertical platforms, and social media influencers to provide multi-dimensional exposure to participating companies through news reports, live streaming store exploration, short video promotion, and other forms. The design of special exhibition booths, display of brand logos, and special speeches for enterprises can also make their brand image deeply rooted in people’s hearts.
For overseas enterprises, exhibitions are an important springboard to enter the Chinese market. With the industry influence of exhibitions, they can quickly enhance their recognition in the Chinese market; For local enterprises, exhibitions are an excellent opportunity to showcase their industry status and expand their brand influence. This multidimensional model of “offline display+online dissemination” allows brand influence to break through the limitations of exhibition time and space, achieve continuous dissemination, and enhance industry awareness and public recognition.
Product market research to grasp industry development trends
The exhibition gathers global industry resources and the latest developments, making it an excellent window for companies to conduct market research. By observing peers’ product displays, service models, and marketing strategies, companies can gain a clear understanding of the industry competition landscape and discover their own strengths and weaknesses. Industry summit forums, trend analysis meetings, and other events held concurrently with the exhibition invite industry experts to interpret global immigration policy changes, study abroad market trends, and overseas real estate investment hotspots, providing authoritative references for enterprises.
Enterprises can also accurately capture market demand changes through communication with customers and peers, such as the diverse needs of high net worth individuals for cross-border asset allocation, the emphasis on cost-effectiveness by study abroad families, and the concern for policy stability by skilled immigrants. Based on these first-hand information, enterprises can adjust their product layout in a timely manner, optimize their service direction, and lay out potential markets in advance to seize the opportunity in industry competition.
From March 13th to 15th, 2026, the Shanghai Overseas Immigration, Real Estate, and Study Abroad Expo will provide a comprehensive value empowerment platform for participating companies with a larger scale, more precise positioning, and richer resources. From brand building to customer conversion, from market insights to service upgrades, the ten core values will help enterprises break through development bottlenecks and seize new opportunities in the global service market. We cordially invite high-quality enterprises from home and abroad to attend this industry event, achieving dual breakthroughs in performance growth and long-term development, connecting Chinese families with better global resources, and jointly building a new ecosystem of cross-border services!
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