Overseas Investment Immigration Study Abroad Property Expo
Shanghai time: March 13-15, 2026
Venue: Shanghai World Trade Exhibition Center
The exhibition covers four main themes: overseas real estate, overseas immigration, overseas study abroad, and overseas investment. The three-day exhibition will feature professional immigration exhibitions from over 40 countries and regions including Europe, North America, Asia, Australia, and Africa. Lasts for three days. 200 settled institutions, about 8000 precise high-end passenger flow, cooperation and promotion by Baidu, Tiktok, Xiaohongshu, Station B, Zhihu, Metro, overseas online media and other media
Exhibition Hotline: 13681692751 (same as WeChat)
Official website: www.qs-expo.com
On March 13-15, 2026, the Shanghai World Trade Exhibition Center will host the annual industry event – the Shanghai Overseas Immigration, Real Estate, and Study Abroad Expo. As a professional exhibition covering four core areas of overseas real estate, investment immigration, studying abroad, and overseas investment, this event brings together 180+high-quality enterprises from more than 40 countries and regions around the world, with a super large exhibition space of 10000 square meters, to meet the rigid needs of China’s middle class and high net worth individuals for cross-border life planning. Against the backdrop of structural adjustments in global immigration policies and reshaping of talent mobility patterns, this exhibition is not only a bridge between supply and demand, but also a comprehensive empowerment platform for participating companies to achieve brand upgrading, efficiency improvement, and business growth. Its core values will be deeply released around ten dimensions, injecting strong momentum into the high-quality development of the industry.
Showcasing corporate image and strength is the primary demand of exhibiting companies and the key to winning customer trust. In the current era of increasingly strict immigration policies and intense market competition, brand credibility directly affects customer decision-making. As an authoritative endorsement of the industry, participating in this exhibition itself is a direct proof of the strength of the enterprise. Enterprises can showcase their business advantages in all aspects through special booth construction, core project model display, and service process visualization. Overseas real estate developers can showcase the global high-quality property map, immigration agencies can present compliance service systems and successful cases, and study abroad agencies can showcase the resource matrix of overseas universities. There are also supporting activities such as immigration summit forums and policy interpretation meetings, providing authoritative channels for enterprises to voice their opinions. Through the sharing of industry experts and the output of professional viewpoints, they demonstrate their deep cultivation and accumulation in the field of cross-border services. By leveraging the high-end scenes and precise customer base of exhibitions, enterprises can quickly establish a “professional and reliable” brand image, laying a foundation of trust for long-term business expansion.
Reducing the cost of visiting customers is the core advantage of exhibition empowerment for enterprises, which solves the efficiency dilemma of traditional customer acquisition models. In traditional customer acquisition, enterprises need to invest a large amount of manpower and material resources in cross regional promotion and scattered customer visits, which not only incurs high costs but also faces the problem of insufficient customer group accuracy. This exhibition focuses on high net worth groups such as villa owners, financial institution VIP customers, high-end club members, as well as middle-class families with cross-border education and asset allocation needs, achieving a centralized docking mode of “targeted customer groups actively visiting”. Exhibitors can communicate with potential customers from all over the country at the core exhibition hall in Shanghai without running around, greatly reducing the time and capital costs of customer development. Data shows that in previous similar exhibitions, each booth could receive an average of 300+valid customer leads, and the centralized customer acquisition efficiency far exceeds traditional channels, allowing enterprises to invest more resources in service optimization and demand matching.
Increasing the chances of signing is the core goal of exhibiting companies, and the exhibition constructs an efficient conversion path through multiple mechanisms. The current demand for cross-border planning from customers presents the characteristics of “one-stop comparison and quick decision-making”. The exhibition gathers resources from multiple countries around the world, allowing customers to comprehensively compare projects and policies without crossing platforms or regions, greatly improving decision-making efficiency. Enterprises can use exhibitions to launch exclusive discount packages, limited time signing benefits, and other policies to stimulate customers to make immediate decisions; Experienced consultants, cross-border lawyers, college admissions officers, and other professionals equipped on site can provide one-on-one answers to core concerns such as policy restrictions, funding compliance, and study abroad planning, eliminating decision-making concerns. In addition, the successful case sharing area and real customer witness section set up at the exhibition further enhance the credibility of the project. Based on the previous high transaction conversion rate of 18%, this exhibition will provide an efficient channel for enterprises to communicate intentions and sign contracts, maximizing the possibility of transactions.
Expanding the potential customer base injects long-term growth momentum into the enterprise. The exhibition not only attracts precise customer groups with clear needs, but also gathers a large number of potential users in the planning stage, including parents who are concerned about their children’s future education, investors seeking diversified asset allocation, and high-end talents planning cross-border development. Enterprises can collect potential customer information and improve their customer database through various channels such as distributing materials, scanning QR codes to follow, and interactive experiences; Through in-depth on-site communication, uncover implicit needs – for example, clients seeking advice on studying abroad may have overseas property needs, and clients interested in immigration may require cross-border financial services, in order to expand their needs and solidify their customer base. At the same time, the exhibition radiates a wide range of industry audiences, providing ample space for enterprises to break through their existing customer circles and explore new market growth points.
Improving communication efficiency is the core advantage that distinguishes exhibitions from online channels. Cross border services involve professional content such as policy interpretation, process handling, and risk assessment. Traditional online communication is prone to problems such as insufficient information transmission and misunderstanding. The face-to-face communication environment provided by the exhibition allows enterprise consultants to accurately convey core information and quickly capture customer pain points through graphic materials, case demonstrations, real-time Q&A, and other means. In addition, the exhibition sets up a special docking area to match corresponding enterprises in advance according to customer needs, achieving precise “demand supply” docking and avoiding ineffective communication. This efficient interactive mode not only saves time for both supply and demand sides, but also quickly establishes trust, laying a good foundation for the subsequent service promotion.
Establishing a harmonious supply-demand relationship and building a healthy ecosystem for sustainable development in the industry. In traditional business cooperation, the problem of “asymmetric supply and demand information” is prone to occur. The exhibition focuses on “jointly planning a better cross-border life” and builds an equal communication platform. Enterprises can accurately grasp market pain points by listening to customers’ real demands for policy adaptation, service processes, and project quality; Customers can obtain personalized solutions through in-depth communication with the enterprise. This two-way interaction allows enterprises to better understand customer needs, and also makes customers feel valued, breaking the oppositional relationship between “Party A and Party B” and forming a cooperative atmosphere of mutual understanding and trust. A good supply-demand relationship not only helps to promote current business, but also cultivates customer loyalty, promotes word-of-mouth dissemination and secondary cooperation.
Improving service experience is a reflection of a company’s core competitiveness, and exhibitions provide practical scenarios for service upgrades. This exhibition is based on the concept of “one-stop cross-border services”. Participating companies can integrate full chain resources such as cross-border finance, legal rights protection, pre departure preparation, and overseas life adaptation to provide customers with comprehensive services covering the entire process of immigration, real estate, and study abroad. On site consultation service area, rest and negotiation area, document printing area and other supporting facilities are set up to ensure customer communication experience; The AI planning systems introduced by some enterprises can generate visual solutions based on the customer’s family situation, clearly present decision-making paths and risk warnings, and innovate service forms. Through the service practice of exhibitions, enterprises can further optimize their service processes, form a standardized and personalized service system, and enhance their core competitiveness.
Collect and summarize information to provide data support for the development of enterprises. Against the backdrop of tightening global immigration policies and upgrading market demand, accurate market information is crucial for business decision-making. During the exhibition, enterprises can collect customers’ preferences for popular countries, service models, and project types through customer consultation, questionnaire surveys, and other methods to grasp the changing trends of market demand; By communicating with peers, we can understand the latest developments and competitive landscape in the industry. At the same time, customer feedback on service pain points and improvement suggestions can be directly translated into optimization directions for enterprises, helping them adjust their business strategies in a timely manner and adapt to market changes. These first-hand information will provide strong support for corporate strategic decision-making and enhance market response speed.
Multi dimensional promotion of enterprises to achieve maximum brand exposure. This exhibition has integrated multi-channel publicity resources such as network media, high-end magazines, WeChat official account, database marketing, and carried out joint marketing with 60 high-end clubs, financial institutions, and business associations to form a comprehensive publicity matrix. Exhibitors can use the official promotional channels of the exhibition to showcase their brand image and enhance their industry discourse power by participating in forum speeches, project promotion meetings, and other activities; By utilizing customer on-site photo sharing, social media dissemination, and other forms, word-of-mouth promotion and secondary exposure can be achieved. This online and offline linkage, as well as industry coverage, can enable corporate brands to break through geographical limitations, reach a wider target audience, and enhance brand influence and industry awareness.
Product market research helps companies maintain a competitive advantage. The exhibition gathers over 180 participating companies from around the world, covering the entire industry chain resources and providing fresh research scenarios for enterprises. Enterprises can learn about the latest product trends, service innovation models, and policy adaptation solutions by visiting peer booths and participating in industry forums; By directly communicating with customers, verifying the market acceptance of existing products, collecting new product demand suggestions – such as immigration support services for high skilled talents, guardianship services for young overseas students, and other potential needs – to provide direction for product development. Based on real market feedback, research can help companies accurately grasp industry trends, launch products and services that better meet market demands, and seize opportunities in fierce competition.
From March 13th to 15th, 2026, the Shanghai Overseas Immigration, Real Estate, and Study Abroad Expo will create a comprehensive empowerment platform for participating companies, integrating image display, customer development, transaction conversion, and market research, with a professional platform architecture, rich resource matrix, and efficient docking mechanism. At a critical period of reshaping the global cross-border service market landscape, this industry event is not only an important window for enterprises to seize market opportunities, but also a core link to promote industry standardization and high-quality development. We look forward to various enterprises joining hands to participate in the exhibition, leveraging the multidimensional value of the exhibition, connecting global resources, solving industry pain points, achieving a dual breakthrough in brand value and business growth, and jointly writing a new chapter in the cross-border service industry.
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