Overseas Investment Immigration Study Abroad Property Expo
Shanghai time: March 13-15, 2026
Venue: Shanghai World Trade Exhibition Center
The exhibition covers four main themes: overseas real estate, overseas immigration, overseas study abroad, and overseas investment. The three-day exhibition will feature professional immigration exhibitions from over 40 countries and regions including Europe, North America, Asia, Australia, and Africa. Lasts for three days. 200 settled institutions, about 8000 precise high-end passenger flow, cooperation and promotion by Baidu, Tiktok, Xiaohongshu, Station B, Zhihu, Metro, overseas online media and other media
Exhibition Hotline: 13681692751 (same as WeChat)
Official website: www.qs-expo.com
On March 13-15, 2026, the Shanghai World Trade Center will welcome the brilliant opening of the 30th Overseas Immigrant Property and Study Abroad Expo. As the only professional real estate investment immigration exhibition in Shanghai, this event focuses on “global layout, quality life” and gathers more than 150 high-quality exhibitors from more than 30 countries and regions around the world. It covers four core areas: overseas real estate, immigration services, study abroad planning, and overseas investment, and is expected to attract nearly 10000 precise visitors. Driven by the dual forces of globalization and the upgrading demand of high net worth individuals in China, this three-day industry feast is not only a centralized display platform for high-quality global resources, but also a strategic opportunity for participating companies to achieve brand upgrading, customer expansion, efficiency improvement, and market deepening. It injects strong momentum into the high-quality development of enterprises from ten dimensions.
Stereoscopic presentation of brand matrix, showcasing the industry’s hardcore strength
In the current era of information overload, tangible and scenario based brand display is the key to building customer trust. This expo provides a comprehensive image display window for enterprises, allowing brand strength to bid farewell to the single dimension of online promotion. Exhibitors can use immersive booth design to integrate core resources and create brand business cards. Overseas real estate developers can use VR virtual viewing technology to restore the real scene of the property, paired with 1:1 unit models and location traffic maps, allowing customers to intuitively experience the livable environment overseas; Immigration service agencies can showcase the qualifications of their legal teams, authorization certificates for interpreting policies from multiple countries, and massive amounts of successful case data in a centralized manner, strengthening their professional image with compliance endorsements; Study abroad agencies can showcase their channel advantages and service quality through overseas university cooperation authorization plaques, student admission offer walls, and enrollment trajectory maps. This three-dimensional display mode of “qualifications+cases+experiences” concretizes the professional background, service capabilities, and industry accumulation of enterprises, establishing a “reliable, professional, and powerful” brand awareness in the minds of precise audiences such as high net worth individuals and elite families, effectively enhancing industry recognition and market competitiveness.
Accurately connect with high-quality customer groups and reduce customer access costs
In the traditional customer acquisition model, enterprises often fall into the dilemma of “casting a wide net and low conversion”, with high labor, time, and marketing costs. The Shanghai Overseas Immigrant Property and Study Abroad Expo has solved this pain point from the root through precise positioning and targeted invitations. The organizer relies on years of industry resource accumulation and invites high-quality audiences such as villa owners, golf club members, VIP customers of financial institutions, and corporate executives to ensure that the audience present is a precise group of customers with actual needs or potential intentions for overseas real estate, immigration, and study abroad. Exhibitors do not need to invest a large amount of cost in generalized promotion, and can concentrate on connecting with thousands of high-quality customers within three days, greatly reducing the waste of resources caused by ineffective communication. Data shows that the cost of acquiring customers for exhibitions is only one-third of traditional online promotion, and customer intention has increased by more than 40%. This “precise focus and centralized docking” model allows enterprises to obtain higher quality customer resources at lower costs, significantly improving the cost-effectiveness of acquiring customers.
Scenario based deep communication enhances the chances of signing and conversion
The decision-making process for overseas immigration, property purchase, and study abroad is long and involves multiple links. Customers need sufficient information confirmation and trust building to complete the signing. The face-to-face communication environment provided by the expo has created excellent conditions for the conversion of signed orders. Enterprises can set up a consultation and negotiation area on site, consisting of a professional team of senior consultants, lawyers, and education experts, to provide customized solutions to customers’ core demands: for customers with real estate needs, real-time display of project investment return rate, property rights policies, and value-added space data; For study abroad families, on-site matching of university resources, planning of application paths, and interpretation of visa policies; For immigrant clients, provide a detailed explanation of policy differences, application processes, and risk prevention measures in different countries. At the same time, by combining exhibition exclusive preferential policies, limited time signing benefits and other incentive measures, the customer decision-making cycle can be further shortened. Previous data shows that the on-site signing rate at exhibitions has increased by 35% compared to daily consultations, with over 60% of customers completing cooperation contracts within 3 months after the exhibition. Scene based communication and instant response have become the core driving force for signing conversion.
Cross border linkage broadens boundaries and expands potential customer groups
The platform value of exhibitions lies not only in converting existing potential customers, but also in exploring potential demand and expanding market boundaries. This expo has attracted visitors from all over the country, including both immediate customers with clear needs and potential groups in the early stages of demand, such as young families planning to prepare for their children’s future study abroad, investors seeking global asset allocation, and middle-aged and elderly people who are concerned about elderly immigrants. Through booth displays, interactive experiences, and professional sharing, enterprises can reach customer groups that are difficult to reach through traditional channels, and transform potential needs into clear intentions. At the same time, the exhibition gathers high-quality enterprises from the entire industry chain, providing broad space for cross-border cooperation: real estate companies can exchange resources with immigration agencies, and study abroad institutions can jointly launch exclusive service packages with financial institutions, achieving customer resource sharing through cross-border linkage. In addition, the accumulated customer information from the exhibition can be classified, archived, and continuously followed up after the meeting, providing a stable customer reserve pool for the enterprise and achieving long-term growth in market increment.
Standardize service processes to improve communication and coordination efficiency
Asymmetric information and unclear communication processes are the main obstacles that affect service efficiency. This expo promotes the establishment of standardized communication processes among participating companies, making communication more efficient and seamless. Enterprises can train their reception team in advance and adopt a fast service model of “demand investigation+qualification verification+scheme matching”: after customers enter the site, they can quickly clarify their core demands through brief questions (such as study abroad country preferences, property budget, immigration time planning); Subsequently, present relevant qualification documents and successful cases to quickly establish trust; Finally, match the corresponding service plan according to customer needs to avoid aimless and inefficient communication. At the same time, with the help of digital tools such as electronic forms and QR code scanning for information retention, customer information can be recorded and archived in real-time, reducing information transmission deviations. This standardized and digital communication model reduces the average communication time per customer to less than 15 minutes, improves communication efficiency by more than 50%, and enables enterprises to serve more customers within a limited time, thereby enhancing overall operational efficiency.
Bilateral interaction deepens trust and harmonizes supply and demand cooperation
The core competitiveness of the overseas service industry lies in trust, and the Expo has built a trust bridge for equal interaction between supply and demand sides. Enterprises proactively eliminate customer doubts through a combination of professional answers, transparent disclosure, and interactive experiences. They provide transparent and open answers to policy changes, fee details, service processes, and other issues that customers are concerned about, eliminating concealment and misleading information; By showcasing service standards, refund policies, after-sales support, and other content, customers can feel more at ease with their purchases; Set up interactive experience projects such as virtual house viewing, study abroad planning simulation, and intelligent policy inquiry to allow customers to more intuitively feel the service value. At the same time, the consulting team adopts a sincere listening and patient answering attitude, paying attention to potential concerns of clients, such as study abroad safety, asset preservation, language adaptation, etc., and using professional ethics and humanistic care to bring clients closer. This “transparent, interactive, and humanized” communication method effectively resolves supply-demand conflicts and makes cooperative relationships more harmonious and long-lasting.
Customized experience upgrade, creating differentiated service advantages
In the increasingly competitive market environment of homogenization, high-quality service experience has become the key for enterprises to stand out. This expo encourages participating companies to innovate their service forms and provide customers with personalized and high-quality experiences. Enterprises can create exclusive service scenarios based on the characteristics of their target customer groups: providing one-on-one VIP consulting services for high-end real estate customers, equipped with multilingual translation and exclusive negotiation spaces; For families studying abroad, invite admissions officers from overseas universities to answer questions on-site, conduct simulated interviews, and provide document guidance; Organize policy interpretation salons and successful case sharing sessions for immigrant clients. At the same time, customer satisfaction is improved through detailed services, such as providing convenient services such as tea and Dim sum, data printing, parking guidance, etc., and providing children’s recreation areas to facilitate families with children to watch the exhibition. A high-quality service experience not only promotes on-site signing, but also forms word-of-mouth communication. According to statistics, the referral rate of exhibition customers is as high as 28%, becoming an important channel for enterprises to continuously acquire customers.
Digital integration management, efficient collection and summary of information
Customer information is the core asset for optimizing services and precision marketing in enterprises. The expo provides an efficient channel for enterprises to collect and summarize information. Enterprises can obtain customer information in a variety of ways: by scanning the code to follow the official account, filling in the electronic demand questionnaire, and collecting data to retain funds, they can collect basic information and core demands of customers; Organize key issues, concerns, and decision-making difficulties that customers are concerned about through consultation and negotiation records; Analyze customer interest preferences and demand tendencies through on-site interactive experience data. With the help of digital management tools, this information is instantly entered into the system for classification, archiving, and tagging management, forming a complete customer information database. After the exhibition, information screening and analysis can be quickly completed, providing data support for precise follow-up and customized services, and transforming information resources into actual business value.
Global promotion matrix, multi-dimensional amplification of brand voice
This expo has established a comprehensive promotion system of “online+offline, industry+public, domestic+international”, providing exhibitors with brand exposure opportunities beyond the booth itself. The sponsor integrated more than 50 Internet media, high-end magazines, social platforms, industry databases and other channels to carry out full cycle publicity and promotion. From early warm-up, mid-term on-site reports to later review and summary, it continued to improve the exposure of exhibitors. Enterprises can leverage exhibition media resources to convey brand concepts and core advantages through press conferences, project promotion meetings, expert interviews, and other forms; Participate in online live broadcasts of exhibitions, short video challenges, topic discussions, and other activities to reach a wider online audience; Relying on the joint promotion of the organizer and 60 circle marketing partners, we aim to achieve precise circle penetration and enhance the brand’s influence among high net worth individuals. This multidimensional and three-dimensional promotional model has increased the exposure of corporate brands by more than three times compared to daily operations, effectively expanding brand awareness and industry influence.
Insight into industry trends, empowering product market research
Exhibition is a barometer of industry dynamics and a detector of market demand, providing valuable opportunities for enterprise product market research. Through in-depth communication with on-site customers, enterprises can intuitively understand the market’s demand feedback on service content, price ranges, value-added services, etc., collect evaluations and improvement suggestions for existing products, and accurately grasp the changing trends of customer demand. At the same time, by observing the display content, service models, and marketing methods of competitors in the same industry, we can clearly grasp the competitive landscape and innovation direction of the industry. In addition, professional forums and policy interpretation meetings held during the exhibition invite industry experts, senior lawyers, and educational scholars to share the latest policy trends, market data, and industry insights, providing first-hand market information for enterprises. Enterprises can summarize and analyze this information, adjust product structure, optimize service strategies, avoid blind layout, make products and services more in line with market demand, and enhance core competitiveness.
From March 13th to 15th, 2026, the Shanghai Overseas Immigration, Real Estate, and Study Abroad Expo is about to kick off. This industry event, which gathers global resources and precise customer groups, provides a comprehensive platform for enterprises to showcase their strength, expand their markets, optimize services, and gain insights into trends. Here, enterprises can not only achieve short-term contract growth and customer accumulation, but also solidify the foundation for long-term development through brand building, resource integration, and market research. Against the backdrop of continuously deepening globalization and upgrading market demand, participating in this exhibition is not only a strategic choice to seize market opportunities, but also an important opportunity for enterprises to move towards high-quality development. Let’s go to Shanghai together and join hands in the wave of global life planning to create a new future for the industry!
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