Overseas Investment Immigration Study Abroad Property Expo
Shanghai time: March 13-15, 2026
Venue: Shanghai World Trade Exhibition Center
The exhibition covers four main themes: overseas real estate, overseas immigration, overseas study abroad, and overseas investment. The three-day exhibition will feature professional immigration exhibitions from over 40 countries and regions including Europe, North America, Asia, Australia, and Africa. Lasts for three days. 200 settled institutions, about 8000 precise high-end passenger flow, cooperation and promotion by Baidu, Tiktok, Xiaohongshu, Station B, Zhihu, Metro, overseas online media and other media
Exhibition Hotline: 13681692751 (same as WeChat)
Official website: www.qs-expo.com
The 30th Shanghai Overseas Immigrant Property and Study Expo will grandly kick off at the Shanghai World Trade Center from March 13-15, 2026. As a benchmark event that has been deeply rooted in the industry for many years, this exhibition focuses on “precise docking, efficient conversion, and ecological empowerment”, gathering high-quality enterprises from more than 40 countries and regions around the world, and building a full chain service platform covering overseas real estate, immigration planning, study abroad application, and cross-border finance. For participating companies, this is not only an opportunity to showcase their brand, but also a strategic pivot to solve customer acquisition problems, deepen customer trust, and seize market opportunities. From image shaping to cost optimization, from demand matching to service upgrading, the exhibition empowers exhibitors through ten dimensions of value, creating a full cycle growth path of “display communication conversion precipitation”, becoming a key bridge for enterprises to connect high-end customer groups and layout the global market.
1、 Immersive display matrix, showcasing the enterprise’s hard power in three dimensions
In the high-end service field, brand image and professional qualifications are the cornerstone of building customer trust. This exhibition, with the location advantage and innovative display mode of Shanghai World Trade Center, provides diversified image output windows for participating enterprises. Exhibitors can use a 6-meter-high column free exhibition hall to create an immersive display space – overseas developers can build 1:1 high-end model rooms to allow customers to intuitively experience the quality of the project; Immigration agencies can set up an “Overseas Lawyer Video Connection Zone” to demonstrate compliance capabilities through real-time cross-border communication; Study abroad agencies can restore the scene of overseas dormitories and convey the concept of refined services. As the largest developer in Greece, D Group, has demonstrated its benchmark position in the international real estate industry through the real-life display of Athens seaside apartments and in-depth interpretation of more than 60 years of industry accumulation at previous exhibitions. It has also won the favor of high net worth customers with its compliant operation qualifications. In addition, industry summit forums and policy interpretation meetings held during the exhibition provide a platform for corporate executives to voice their opinions. By sharing cutting-edge viewpoints and successful cases, the company further strengthens its professional discourse power in the field and achieves a dual brand empowerment of “visual display+professional voice”.
2、 Precise targeted customer flow, significantly reducing customer acquisition costs
In the traditional customer acquisition model, enterprises often face pain points such as dispersed customer groups, high screening costs, and low conversion efficiency. This exhibition has established an efficient customer acquisition channel for exhibitors through a dual strategy of “location screening+data empowerment”. The Shanghai World Trade Center is located in the high net worth circle of “Gubei Hongqiao” in Changning, with a permanent foreign population of 42000 and 28000 Hong Kong, Macao, and Taiwan residents within 3 kilometers, naturally forming an advantage in customer selection. The exhibition organizer has accumulated 1.04 million “overseas investment” label buyer data, and through three rounds of AI cleaning and screening, has identified precise customer groups with household current assets of ≥ 3 million yuan and clear overseas needs. In the 60 days before the exhibition, 28000 groups of high intention families were invited for targeted invitations. Data shows that the core customer base of similar exhibitions accounts for over 80%, with 18% of them having net assets of over 10 million yuan, far exceeding the city’s average level. Compared to online promotion, which accounts for more than 30% of ineffective traffic, participating companies can concentrate on connecting with precise customers during the three-day exhibition, reducing customer acquisition costs by more than 35%. The head of a real estate developer in Cyprus once said, “The total cost of obtaining 1000 valid customers at the World Trade Center is 18% lower than other channels, but the conversion rate is twice as high
3、 Scenario based trust building significantly increases the chances of signing contracts
Overseas real estate, immigration, study abroad and other services have the characteristics of long decision-making cycles, large amounts of money involved, and many customer concerns. Simply communicating online is difficult to promote the implementation of decisions. This exhibition focuses on “one-stop closed-loop service” and creates efficient conversion scenarios. A “Cross border Service Island” is set up in the exhibition hall, gathering 5 top notary offices, 3 foreign banks, and 2 licensed law firms. Customers can complete the entire process of notarization, exchange, and signing on site, shortening the transaction cycle by an average of 5 days. At the same time, the centralized decision-making atmosphere and physical experience scene created by the exhibition effectively reduce the threshold for customer decision-making. According to data from the 2025 exhibition, the proportion of customers who swipe their cards or pay a deposit on-site is as high as 14%, far higher than the industry average of 5%; The on-site signing and conversion cycle of study abroad agencies is only 7 days, which is twice as fast as the industry average. A certain immigration agency took advantage of the exhibition scene and signed 42 groups of clients for a single exhibition through a combination model of “policy interpretation+successful case sharing+on-site lawyer Q&A”, with an investment return rate of 1:8, fully demonstrating the powerful driving effect of scenario based communication on contract signing conversion.
4、 Multi dimensional resource integration, expanding potential customer boundaries
The exhibition is not only a platform for meeting existing needs, but also a platform for potential customers to explore. In addition to the intended customers who are accurately converted on site, participating companies can also reach potential groups in the early stages of demand, such as parents who plan to study abroad for their children in advance and families who plan to invest overseas in the next 3-5 years. By showcasing the brand and distributing materials, the company’s information is implanted into the minds of potential customers, establishing long-term connections. At the same time, the exhibition provides an opportunity for upstream and downstream enterprises to integrate resources, and immigration agencies can cooperate with overseas developers to provide matching real estate services for immigration customers; Study abroad agencies can collaborate with cross-border financial institutions to launch a one-stop fund planning solution, achieving customer sharing through resource complementarity. In addition, the industry exchange platform built by the exhibition can also help enterprises connect with channel partners, expand their business coverage, and form a growth pattern of “end customers+channel partners” dual expansion.
5、 Deep face-to-face communication to comprehensively improve communication efficiency
Asymmetric information is the core pain point that affects communication efficiency in the service industry. This exhibition has broken down the communication barriers between supply and demand through “zero distance interaction+visual presentation”. Exhibitors can use tools such as project models, VR experiences, and policy interpretation manuals to visually convey complex overseas policies and project information to customers, avoiding information lag and misunderstandings in online communication. Customers do not need to go through multiple institutions for comparison and consultation, and can connect with global resources in one stop at the exhibition, horizontally compare products and services of different enterprises, and quickly clarify their demand direction. For exhibitors, focusing on answering customers’ core questions about application processes, risk prevention, after-sales support, etc., compared to decentralized communication, increases efficiency by more than 60%. The exclusive negotiation area set up at the exhibition provides a quiet and efficient communication environment, making it easy for both parties to delve into details and promote the rapid implementation of cooperation intentions.
6、 Accurate matching of bidirectional demand and harmonious supply-demand cooperation relationship
A good supply-demand relationship is built on the basis of mutual understanding. This exhibition promotes a deep integration between supply and demand through an interactive mode of “demand collection+instant response”. Exhibitors can accurately capture customers’ core demands for product types, service processes, and price ranges through on-site questionnaires, one-on-one interviews, and other methods, and adjust service plans accordingly. For example, a real estate company in Australia collected strong demand from customers for overseas property after-sales management through an exhibition, and quickly optimized the “real estate+management” integrated service to win long-term trust from customers. At the same time, customers gain a deeper understanding of project advantages and service guarantees through face-to-face communication with exhibitors, eliminating decision-making concerns. This two-way interaction of “demand feedback service optimization” enables enterprise services to be closer to market demand, customer demands to be accurately met, and a virtuous cycle of supply and demand ecology to be formed, laying the foundation for long-term cooperation.
7、 Intelligent service upgrade, creating ultimate experience perception
Customer experience is the core of differentiated competition for enterprises. This exhibition integrates intelligent technology and humanized services, providing comprehensive support for exhibitors to upgrade their experience. Exhibitors can use the intelligent matching system provided by the exhibition hall to quickly recommend suitable projects based on customer needs; Through the AI guided tour function, customers can accurately plan their visit routes and save communication time. At the same time, the exhibition has launched personalized service solutions to meet the customized needs of different customers: VIP exclusive negotiation rooms and one-on-one consulting services are provided for high net worth customers; Set up a “college docking zone” for study abroad families to achieve direct communication with representatives of overseas colleges. Just as the Baoshan District Talent Housing Exhibition allows talents to “apply” for housing with just one click through a digital portal, this exhibition also adopts a “online appointment+offline experience” model, making the entire process from consultation to signing a contract convenient and efficient for customers, conveying brand warmth through detailed services, and greatly improving customer satisfaction.
8、 Centralized information collection, building precise data assets
In the digital age, data is the core basis for enterprise decision-making. This exhibition provides an excellent opportunity for participating companies to collect market information in a centralized manner. Exhibitors can collect key information such as customer preferences, policy concerns, service pain points, etc. through customer consultation records, demand research questionnaires, interactive feedback, etc., and establish an accurate customer database. At the same time, by observing the product layout, marketing strategies, and service highlights of participating companies during the same period, we can grasp the competitive landscape of the industry. For example, by analyzing the promotion focus of similar enterprises in areas such as European immigration and Southeast Asian real estate, market hot trends can be determined; By collecting customer feedback on preferences for different study abroad countries, the project structure of enterprises can be optimized. After being sorted and analyzed, these centrally collected information will become an important basis for enterprise product iteration, service optimization, and strategic adjustment, helping enterprises accurately grasp the pulse of the market.
9、 Media matrix dissemination to expand brand reach
The exhibition provides enterprises with a multi-dimensional promotional platform that combines online and offline channels, achieving sustained amplification of brand awareness. At the offline level, participating companies can expand their on-site exposure through forms such as exhibition hall advertising spaces, journal displays, and media interviews; On the online level, through the exclusive page of the official website of the exhibition, social media platforms such as WeChat official account and Tiktok, as well as special reports from more than 50 cooperative media such as 36 krypton and industry vertical websites, the brand information was widely spread. The promotional experience of CHWE’s autumn cross-border exhibition shows that full media matrix communication can increase brand exposure by more than three times, and the exposure period lasts for three months after the exhibition ends. The exciting moments and professional perspectives of participating companies can be disseminated through the media, reaching a wider potential customer base, breaking through the three-day time limit of the exhibition, forming a promotional effect of “exhibition explosion+continuous dissemination”, significantly enhancing the brand’s awareness and influence in the national market.
10、 Insight into cutting-edge trends to assist in precise iteration of products
Market research is the core link for enterprises to maintain competitiveness, and exhibitions, as a “barometer” of industry trends, provide vivid research scenarios for participating enterprises. This exhibition brings together high-quality projects from over 30 countries and regions around the world, showcasing the latest policy developments, product innovations, and service models in the field of overseas real estate, immigration, and study abroad. Exhibitors can accurately grasp the industry trend by observing the trends of exhibits and changes in customer demand, such as the increasing demand for “identity planning+asset allocation” composite projects and the increasing attention to supporting services for young students studying abroad in recent years, which can be intuitively perceived through exhibitions. At the same time, participating in industry seminars and exchanging ideas with peers can help understand the strengths and weaknesses of competitors and provide reference for product iteration. This research method based on real market feedback is more timely and targeted compared to the lag of traditional market research, helping enterprises quickly adjust product structure, optimize service processes, and seize market opportunities.
The 2026 Shanghai Overseas Immigrant Real Estate and Study Abroad Expo has established a comprehensive value empowerment system for participating enterprises with precise customer positioning, a perfect service ecosystem, and strong resource integration capabilities. From brand image shaping to precise customer acquisition, from contract signing conversion to market trend insight, the ten core values of the exhibition not only respond to the practical demands of enterprises, but also help them achieve long-term development. Against the backdrop of the wave of globalization and the continuous growth of overseas demand, this industry event will undoubtedly become a key hub for enterprises to connect global resources and serve Chinese families. From March 13th to 15th, let’s go to the Shanghai World Trade Center to achieve a dual leap in brand value and market performance in this global opportunity focused event.
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