Overseas Investment Immigration Study Abroad Property Expo
Shanghai time: March 13-15, 2026
Venue: Shanghai World Trade Exhibition Center
The exhibition covers four main themes: overseas real estate, overseas immigration, overseas study abroad, and overseas investment. The three-day exhibition will feature professional immigration exhibitions from over 40 countries and regions including Europe, North America, Asia, Australia, and Africa. Lasts for three days. 200 settled institutions, about 8000 precise high-end passenger flow, cooperation and promotion by Baidu, Tiktok, Xiaohongshu, Station B, Zhihu, Metro, overseas online media and other media
Exhibition Hotline: 13681692751 (same as WeChat)
Official website: www.qs-expo.com
From March 13th to 15th, 2026, the 30th Shanghai Overseas Property Immigration and Study Abroad Expo (2026QSE Shanghai), which carries thirty years of industry accumulation, will grandly kick off at the Shanghai World Trade Exhibition Center. As the only professional cross-border service exhibition in Shanghai, this event will gather over 200 high-quality institutions from more than 40 countries and regions, covering four core areas of overseas real estate, immigration, study abroad, and investment, and accurately connecting 8000 high net worth families and study abroad planning groups. For participating companies, this is not only an opportunity for brand debut, but also a full chain empowerment platform for image upgrading, cost optimization, performance growth, and strategic layout. The ten core values will help companies seize the opportunity in the 35 billion yuan market.
Displaying corporate image and strength is the fundamental value of participating in exhibitions, and the high credibility attribute of exhibitions provides authoritative endorsement for enterprises. Thirty years of industry reputation make the exhibition itself a proof of strength. Enterprises can present their comprehensive strength in all aspects through various forms such as characteristic booth design, honor and qualification display, and core project real-life display. Overseas real estate developers can showcase their property protection system and high-quality housing cases from around the world, immigration agencies can showcase their ability to interpret policies from multiple countries and their successful case libraries, and study abroad agencies can showcase their cooperation resources and application success rates with overseas prestigious universities. Drawing on the successful experience of consecutive exhibitors, we have expanded from a basic booth of 9 square meters to a featured exhibition area of 36 square meters. Through themed displays and interactive experiences, we can make our brand image more recognizable. A multi-level sponsorship system such as diamond level and gold level allows enterprises to obtain high-quality exposure resources such as forum speeches and conference covers. With the help of the authoritative platform of the exhibition, they can quickly establish the trust cognition of the target customer group and shape a professional and reliable international brand image.
Reduce the cost of accessing customers and achieve an efficiency revolution of precise customer acquisition, breaking the high cost dilemma of traditional customer acquisition. Data shows that the cost of acquiring a single effective customer through online promotion can reach up to $80-150, while the cost of acquiring customers through exhibitions can be reduced to less than $50, which is only 40% of traditional telephone sales. This exhibition aims to attract high net worth individuals such as bank VIPs, private club members, and high-end community owners through targeted invitations, bringing together dispersed potential customers. The organizers have partnered with 60 circle marketing partners to attract customers through channels such as database marketing and precise direct investment, allowing companies to connect with high intention customers within three days without blindly expanding their channels. This intensive docking mode significantly reduces the time and capital investment of cross regional visits, allowing marketing resources to be concentrated on high-value customers and significantly improving the customer return per unit cost.
The core goal of exhibiting is to increase the chances of signing contracts, and the advantage of scenario based approaches accelerates the conversion of transactions. The exhibition has built a full chain transaction scenario of “project display+expert consultation+policy interpretation+on-site discounts”. 88% of the attending audience have clear purchasing needs, and the conversion rate can reach 54%, which is 3-5 times higher than online promotion. Enterprises can offer exclusive benefits for exhibitions, such as limited time signing service fee reductions, full exemption of lawyer fees, and value-added service gifts, to stimulate customers to lock in their intentions on the spot. The on-site gathering of law firms, financial institutions and other supporting service providers can instantly solve key issues such as fund transfer and legal compliance, eliminating customer concerns. Previous data shows that some high-quality projects received 10 purchase intentions within two hours of the exhibition, and the intended transaction amount exceeded 400 million yuan within three days. This efficient “see and sign” model quickly converts potential intentions into actual orders.
Expanding the potential customer base injects long-term growth momentum into the enterprise, breaking down geographical and circle limitations. In addition to the on-site customer base, the exhibition explores implicit needs through multiple channels: the conference catalogue is distributed to potential customers who did not attend, achieving long-term exposure of information; The full coverage and live promotion of the online media matrix reach a customer base across the country who cannot be physically present. The full industry chain ecosystem built by the exhibition promotes cross-border resource sharing – immigration agencies can connect with overseas real estate developers’ homebuyers, while study abroad agencies can collaborate with investment immigration projects to meet family needs and expand customer sources through upstream and downstream cooperation. At the same time, leveraging the resources of 60 circle marketing partners, reaching high-end private circles, opening up new tracks for business growth, and achieving sustained customer resource expansion.
Improve communication efficiency, break down the time and space barriers and information errors of traditional communication, and achieve deep and efficient docking. Overseas immigration, property purchase, and study abroad involve complex policy interpretations, project comparisons, and other content, making online communication often difficult to fully answer questions. The “one-on-one” consultation mode at the exhibition site allows enterprise experts to have in-depth face-to-face communication with customers. Through graphic materials, video demonstrations, case analysis and other forms, complex issues that originally required multiple online communications can be sorted out in half an hour. The on-site gathering of immigration lawyers, licensed consultants, and admissions officers from prestigious universities can promptly respond to clients’ core concerns about policy details, investment returns, application requirements, etc., quickly capture real needs, lay the foundation for accurate matching solutions, and improve communication efficiency by 90%.
Establishing a harmonious supply-demand relationship and building a foundation of mutual trust and win-win cooperation, abandoning the one-way marketing model. The exhibition creates an equal and interactive communication environment for both supply and demand sides: enterprises can listen to customers’ real feedback on project services and understand their pain points and difficulties in immigration, real estate, and study abroad through on-site questionnaires and demand interviews; Customers can compare multiple institutions horizontally to obtain comprehensive market information and choose the most suitable solution for themselves. The “Immigrant Family Talk” interactive area set up at the exhibition invites successful families to share their real experiences, replacing one-way sales with word-of-mouth endorsement, and transforming enterprises from “promoters” to “solution providers”. This two-way interaction model establishes emotional connections through sincere communication, enhances customer stickiness, and lays the groundwork for long-term cooperation.
Improving service experience has become the key to differentiated competition for enterprises, and details demonstrate professional strength. Exhibitors can optimize on-site service details, set up dedicated consultation areas to ensure communication privacy, arrange multilingual staff to meet diverse needs, and provide interactive areas for families with children. For the first time, this exhibition has set up an independent section for “study abroad services”, with service providers such as language training, internship promotion, and work visa conversion to permanent residence appearing together to solve the pain point of “easy retention for study abroad”. Enterprises can also provide value-added services on-site, such as real-time interpretation of immigration policies, optimization of study abroad documents, real estate investment evaluation, etc., allowing customers to obtain value beyond expectations. High quality on-site service can not only improve the on-site signing rate, but also expand the industry influence of the enterprise through customer word-of-mouth communication.
Collect and summarize information to provide precise data support for strategic decision-making and grasp the pulse of industry development. In a market environment with frequent policy changes, exhibitions have become the industry’s “intelligence hub”, where companies can comprehensively obtain the latest developments: grasp policy changes such as the expansion of Canada’s “Entrepreneurship Visa Program” quota and the adjustment of the European Golden Visa threshold; Understand the product advantages and service features of competitors; Capture changes in customer needs, such as the shrinking budget for middle-class families studying abroad and the shift towards cost-effective regions like Hong Kong and Singapore. These first-hand information help enterprises accurately locate market pain points, optimize product structure and service direction, make strategic decisions more in line with market reality, and avoid strategic misjudgments caused by “information lag”.
Multi dimensional promotion of enterprises to enhance brand influence in all aspects and break down communication boundaries. This exhibition will build a promotional matrix that integrates online and offline channels: offline, through booth displays, themed forum speeches, and publication advertisements, it will directly face the on-site customer base; Online linkage with nearly 50 Internet media, through Tiktok, video number, WeChat and other platforms to report and broadcast the whole process, reaching global customer groups. Enterprises can leverage the industry discourse platform of exhibitions to showcase their professional strength through expert speeches, roundtable discussions, and other forms of expression. After small and medium-sized innovative enterprises participate in the exhibition, their brand media exposure can increase by up to 200%. Brands with exhibition endorsements have a target user recognition score 31% higher than products that did not participate, achieving sustained improvement in brand influence.
Product market research helps enterprises seize market opportunities and accurately grasp demand trends. In 2026, there will be new changes in the immigration and study abroad market: traditional popular countries will tighten their policies, and emerging immigrant countries such as Portugal, Greece, and Japan will be favored; The study abroad market is shifting towards a “high cost performance” orientation, with a surge in popularity in regions such as Hong Kong, Singapore, and Malaysia. Through interactive communication at the exhibition site, enterprises can quickly grasp these dynamics: understand the impact of policy adjustments in popular immigration countries on customer choices, gain insight into changes in overseas real estate investment hotspots, and grasp the niche and personalized trends of the study abroad market. Based on these research data, enterprises can adjust their product strategies in a timely manner, launch project services that are suitable for market demand, and seize the opportunity in the competitive landscape of “head concentration and waist breakthrough”.
From March 13th to 15th, 2026, the Shanghai Overseas Immigration, Real Estate, and Study Abroad Expo will build a golden bridge for participating companies to connect global resources and deeply cultivate target markets with its ten core values. Against the backdrop of continued globalization and an expected market size exceeding 35 billion yuan, this industry event is not only an efficient platform for short-term order harvesting, but also a strategic pivot for long-term industry layout. Whether showcasing their strength, efficiently acquiring customers, optimizing services, or upgrading their strategies, participating companies can achieve comprehensive empowerment here and set sail in the blue ocean of cross-border service industry.
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