Overseas Investment, Immigration, Study Abroad, and Real Estate Expo
Shanghai time: March 13-15, 2026
Venue: Shanghai Mart Exhibition Hall
The exhibition covers four major themes: overseas property acquisition, overseas immigration, overseas study, and overseas investment. The three-day exhibition will feature a professional immigration exposition from over 40 countries and regions including Europe, North America, Asia, Australia, and Africa. It will last for three days. There will be 200 participating institutions, attracting around 8,000 precise high-end visitors. Baidu, Tiktok, Xiaohongshu, Bilibili, Zhihu, subway, overseas online media, and other media will collaborate on promotion
Exhibition invitation hotline: 13681692751 (also available on WeChat)
Official website: www.qs-expo.com
From March 13th to 15th, 2026, the Shanghai World Trade Center will host the industry benchmark event – the 30th Shanghai Overseas Immigration, Real Estate, and Study Abroad Expo. This professional exhibition, which gathers high-quality resources from more than 30 countries around the world, focuses on “one-stop overseas solutions” and integrates four core areas: overseas real estate, immigration planning, study abroad application, and cross-border finance. It attracts over 180 high-quality enterprises from home and abroad to participate and is expected to receive more than 100000 high net worth potential visitors. For participating companies, this is not only an opportunity for centralized display, but also a strategic platform for brand upgrading, cost reduction and efficiency improvement, and precise transformation, injecting strong impetus for sustainable development into the enterprise from the ten core dimensions.
Immersive display matrix, showcasing the brand’s hard power in three dimensions
The exhibition is the “offline business card” of a company’s brand image. With diversified display forms and high-level scene settings, this expo makes the strength of enterprises tangible and touchable. Exhibitors can leverage the advantage of the 6-meter-long pillarless hall at the World Trade Center to create an immersive experience space: real estate developers can build 1:1 furnished model rooms, allowing customers to intuitively experience the quality of overseas living; Immigration agencies can set up a “policy interpretation glass box” and connect with overseas lawyers on-site to provide compliance consultation; Study abroad agencies can recreate the scene of overseas dormitories, allowing parents and students to immerse themselves in the experience of studying abroad. This scenario based display is far more impactful than a single display board, quickly establishing customers’ intuitive understanding of the brand.
The manifestation of brand strength cannot be separated from the endorsement of qualifications and cases. Enterprises can showcase core information such as overseas university cooperation authorization certificates, immigration project compliance documents, and real estate investment return data in a centralized manner, combined with detailed analysis of past successful cases, to strengthen brand credibility. At the same time, by participating in industry summit forums held concurrently with the exhibition, corporate executives can share insights into overseas markets and innovative service concepts, establish a professional benchmark image within and outside the industry, and further consolidate their market position.
Precise customer targeting and docking, significantly reducing customer acquisition costs
In the traditional customer acquisition model, enterprises need to invest high marketing costs for extensive network promotion, and face pain points such as low customer matching and long conversion cycles. This expo adopts a dual mechanism of “regional screening+demand labeling” to accurately target high-value customer groups for enterprises, significantly reducing customer development and access costs. The exhibition is located in the high net worth gathering area of “Gubei Hongqiao” in Changning. Within a radius of 3 kilometers, there are over 70000 permanent foreign and Hong Kong, Macao, and Taiwan residents. Among the attendees, 18% have a net asset of over 10 million yuan, and 62% have a need for overseas planning in the past year. The accuracy far exceeds that of ordinary marketing channels.
Full chain conversion design significantly improves the probability of signing orders
The real-time interaction and scene based experience at the exhibition site create excellent conditions for the conversion of signed orders. This expo has effectively shortened the customer decision-making cycle through the full chain design of “pre exhibition customer locking, on-site order promotion, and closed-loop service”. 60 days before the exhibition, the organizer opened up 28000 sets of precise buyer resources for participating companies through 3 rounds of AI cleaning through the CRM system. Companies can communicate their needs in advance by phone and prepare targeted solutions. During the exhibition, companies can offer exclusive signing discounts, service upgrades, and other policies, coupled with an efficient process of “pain point solutions presentation instant signing”, to stimulate customers’ willingness to place orders.
The “Cross border Service Island” set up in the exhibition hall has become a signing accelerator, with 5 notary offices and 3 foreign banks stationed on-site to provide one-stop services for notarization, currency exchange, and cross-border remittance. Customers do not need to travel extra, and can complete the entire signing process with just a cup of coffee. Data shows that in previous exhibitions, the proportion of on-site card swiping or deposit payment was as high as 14%, far higher than the industry average of 5%. The conversion period for signing contracts with study abroad agencies on the spot was only 7 days, which is twice as fast as the industry average.
Cross border resource integration, expanding potential customer boundaries
The diverse ecological resources gathered at the exhibition provide a broad space for enterprises to expand their potential customers. In addition to precise on-site docking with potential customers, enterprises can also reach cross-border demand groups that are difficult to cover through traditional channels: customers who pay attention to overseas real estate may have implicit immigration planning needs, and study abroad families often have overseas asset allocation intentions. By showcasing the advantages of the entire industry chain through exhibitions, customers’ needs can be deeply explored and cross sold.
At the same time, communication and cooperation with other exhibiting companies can also bring opportunities for customer resource sharing. For example, real estate companies can collaborate with immigration agencies to provide value-added immigration consulting services to homebuyers; Study abroad agencies can collaborate with cross-border financial enterprises to provide asset planning solutions for study abroad families, forming a “1+1>2” customer expansion effect. In addition, the 1.04 million “overseas investment” tag buyer data accumulated at the exhibition provides a rich source for the company’s future customer reserves.
Empowering digital tools to enhance the efficiency of supply and demand communication
Efficient communication is the core of supply and demand docking. This expo has doubled the communication efficiency of enterprises through digital tools and standardized processes. The CRM system API interface opened by the organizer can help enterprises record customer information, key requirements, and communication progress in real time, achieving seamless team collaboration; The one-on-one negotiation area and themed consultation desk set up on site meet the communication needs of different scenarios and avoid customer waiting.
Enterprises can adopt a service model of “dedicated person in charge, full process follow-up”, and provide dedicated customer managers for important customers to provide full process services from requirement communication to solution formulation, avoiding communication gaps. In response to the pain point of language communication barriers in the industry, participating companies can equip professional teams familiar with Chinese and foreign cultures to explain complex policies and products in language familiar to customers, ensuring efficient transmission of key information and improving communication efficiency several times compared to traditional models.
Deep demand insight, harmonious supply and demand cooperation relationship
The exhibition provides valuable opportunities for enterprises to face customers and listen to their voices, and is an important bridge for harmonious supply and demand relationships. Through face-to-face communication with clients, companies can accurately capture their core demands and potential concerns in overseas planning, such as the stability of immigration policies, the safety of real estate transactions, and the competitiveness of study abroad applications. They can then adjust their service content and communication methods to provide more targeted solutions.
Continuous follow-up after the exhibition can deepen customer trust: sending customized solutions and industry trends to customers, providing exclusive care during holidays, regularly sharing the latest overseas market information, and upgrading the supply-demand relationship from a “one-time business cooperation” to a “long-term partnership”. This interactive model based on deep insights can not only improve customer satisfaction, but also promote word-of-mouth communication and bring more referrals to customers.
Whole process service upgrade, creating high-quality experience perception
High quality service experience is the key to winning customers for enterprises. Participating enterprises can enhance customer satisfaction by optimizing the entire exhibition process services. In the pre exhibition stage, send electronic invitation letters, booth navigation, and exhibition guides to provide customers with convenient exhibition guidance; At the exhibition site, we provide a comfortable negotiation environment, multilingual service support, and exclusive services for special needs such as family consultations; For customers who have a need for in-depth communication, they can schedule a follow-up one-on-one in-depth planning meeting to continue the service enthusiasm.
The details highlight the service temperature: provide customers with tea and Dim sum, print relevant materials, and help connect with other industrial chain resources. These humanized measures can make customers feel the enterprise’s intentions and sincerity. A satisfactory service experience not only promotes on-site signing, but also translates into long-term customer loyalty, bringing sustained business benefits to the enterprise.
Multidimensional information aggregation to assist in precise decision-making
Exhibitions are the “hub” for industry information, where participating companies can collect various core information in a short period of time. By communicating with customers, obtain feedback and suggestions on product services, pricing systems, and policy interpretations; Observe the display content and marketing models of exhibitors in the same industry, and understand the latest trends and competitive landscape of the industry; Participate in industry forums during the same period to obtain cutting-edge information on global immigration policy changes, overseas real estate market trends, and development trends of study abroad education.
After summarizing and analyzing these scattered information, enterprises can accurately grasp changes in market demand and policy adjustment directions, thereby optimizing product and service systems and adjusting market layout strategies. For example, optimizing service processes based on customer feedback, expanding business in popular countries according to market trends, and making enterprise decisions more scientific and forward-looking.
Matrix style publicity exposure, expanding brand influence
This expo provides exhibitors with comprehensive brand exposure opportunities through a multi-dimensional promotion matrix that integrates online and offline channels. The organizer collaborates closely with mainstream financial, real estate, education media, and industry self media to provide full coverage of the exhibition. The booth design, on-site activities, and professional services of participating companies will be widely disseminated through media interviews.
On line, the special reports on the official website of the exhibition, WeChat official account and short video platform broke through the time and space constraints, making the brand information reach a wider range of potential customers; Offline, the high traffic exhibition venue location and dense visitor flow bring sustained on-site exposure to enterprises. The participation of enterprises in forum speeches, case sharing and other activities can enhance the professional influence of the brand, achieving a dual effect of short-term concentrated exposure and long-term sustained dissemination.
Empowering through on-site research, grasping the pulse of industry development
The exhibition provides an excellent environment for enterprises to conduct on-site market research. Enterprises can collect first-hand data on customers’ specific needs, price sensitivity, and selection preferences for products and services through questionnaire surveys, face-to-face interviews, and other methods, providing a basis for product optimization and service upgrades. By analyzing the advantages and disadvantages of participating competitors, we can have a clear understanding of the industry competition situation and find our own differentiation competition entry point.
Meanwhile, observing the characteristics of exhibition projects from different regions around the world can provide insights into regional hotspots and development potential in overseas markets. For example, if it is found that the demand for studying abroad in Southeast Asia has significantly increased, efforts can be made to integrate study abroad resources in the region; By understanding the tightening of European investment immigration policies, we can adjust our business focus and publicity direction in a timely manner, accurately predict industry trends, and seize market opportunities.
From March 13th to 15th, 2026, the Shanghai Overseas Immigration, Real Estate, and Study Abroad Expo is about to kick off. This industry event, which gathers global resources and focuses on high net worth demand, empowers participating companies from multiple dimensions, including brand display, cost control, order conversion, customer expansion, and efficiency improvement. Against the backdrop of deepening globalization and increasingly diverse demands for going global, participating companies will gain instant business growth through this platform, and be able to accumulate long-term brand assets and customer resources. We sincerely invite high-quality enterprises from home and abroad to attend the grand event, connect global opportunities in Shanghai, and create new heights of industry development together!
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