Overseas Investment Immigration Study Abroad Property Expo
Shanghai time: March 13-15, 2026
Venue: Shanghai World Trade Exhibition Center
The exhibition covers four main themes: overseas real estate, overseas immigration, overseas study abroad, and overseas investment. The three-day exhibition will feature professional immigration exhibitions from over 40 countries and regions including Europe, North America, Asia, Australia, and Africa. Lasts for three days. 200 settled institutions, about 8000 precise high-end passenger flow, cooperation and promotion by Baidu, Tiktok, Xiaohongshu, Station B, Zhihu, Metro, overseas online media and other media
Exhibition Hotline: 13681692751 (same as WeChat)
Official website: www.qs-expo.com
From March 13th to 15th, 2026, the Shanghai World Trade Exhibition Center will host the 30th Shanghai Overseas Immigrant Property and Study Expo (QSE 2026), a professional event that has been deeply rooted in the industry for 30 years. With the theme of “Connecting Global Opportunities and Building a New Blueprint for Cross border Life”, it gathers more than 180 exhibitors from more than 40 countries and regions, covering the four core areas of overseas property, immigration, study abroad, and investment, and provides an efficient golden platform for exhibitors to connect with high net worth demand groups. In the new stage of specialization and ecologicalization in the cross-border service industry, this exhibition provides comprehensive support for enterprises to solve customer acquisition problems, optimize service efficiency, and shape brand advantages through ten core value dimensions, becoming a strategic pivot for enterprises to seize market opportunities.
Multidimensional display of enterprise strength, shaping industry trust benchmarks
Under the characteristics of “trust and high customer order volume” in the cross-border service industry, the visualization of corporate image and strength is the key to winning customer favor. This exhibition relies on the 10000 square meters of high-quality exhibition space at the Shanghai World Trade Exhibition Center, providing a three-dimensional brand communication carrier for enterprises. Exhibitors can leverage the spatial advantage of the 6-meter high and column free hall in the exhibition hall to create immersive display scenes – overseas real estate companies can build 1:1 high-end model rooms and restore the real world of real estate projects through VR technology; Immigration agencies can set up a “Lawyer Connection Zone” to connect with overseas licensed lawyer teams on-site and visually demonstrate compliance service capabilities; Study abroad agencies can create “Overseas Campus Experience Zones” to allow parents and students to experience the campus atmosphere firsthand. At the same time, the immigration policy summit forum and study abroad planning roundtable held during the exhibition provide high-end channels for enterprises to voice their opinions in the industry. Enterprise leaders can interpret industry trends, share successful cases, and strengthen their professional brand image through keynote speeches. Data shows that companies that have used immersive displays and professional forums to voice their opinions at previous exhibitions have seen a 47% increase in brand awareness among their audience, laying a solid foundation for future cooperation.
Optimize supply and demand docking scenarios to reduce customer access costs
In traditional cross-border service docking, customers often face pain points such as scattered information, high consulting costs, and cumbersome processes. However, the centralized nature of exhibitions fundamentally solves this problem. This year’s Expo is located in the high net worth population gathering area of “Gubei Hongqiao” in Changning, Shanghai. It can be reached by walking 250 meters from Exit 3 of Yili Road Station on Metro Line 10. The average time for customers to get from the gate to the booth is only 8 minutes, greatly reducing travel costs. The exhibition integrates high-quality resources from around the world, bringing together overseas project parties, service agencies, and domestic demand groups. Customers do not need to travel across borders, and can compare real estate projects, immigration policies, and study abroad plans from multiple countries within three days. They can consult face-to-face with professional consultants from dozens of companies, greatly saving time and economic costs. In addition, the “Cross border Service Island” set up in the exhibition hall integrates supporting services such as notarization, currency exchange, law firms, banks, etc. Customers can achieve one-stop processing of “exhibition viewing consultation signing notarization”, further reducing decision-making and execution costs. As the China regional director of a real estate developer in Cyprus said, “With the same 1000 effective customers, the comprehensive cost of the exhibition is 18% lower than traditional channels, while customer satisfaction is higher
Accurately target high intention customer groups and increase the chances of signing and converting orders
One of the core values of exhibitions is the ability to efficiently reach potential customers with genuine needs. This exhibition has accumulated 1.04 million “overseas investment” tag buyer data through its own CRM system. After three rounds of AI cleaning and screening, 28000 high intention families with household current assets of ≥ 3 million yuan and clear cross-border needs in the past year have been selected. The accurate list was opened to participating companies 60 days before the exhibition. Enterprises can establish communication with potential customers in advance, understand core demands, customize personalized plans, and focus on in-depth docking at the exhibition site, greatly improving conversion efficiency. Previous data shows that the proportion of “swiping cards or paying deposits on the spot” at the exhibition site is as high as 14%, far higher than the industry average of 5%. The average conversion period for signing contracts with study abroad agencies on the spot is only 7 days, which is twice as fast as the industry average. At the same time, participating companies can take advantage of exclusive preferential policies and limited time signing benefits at the exhibition, combined with the strong cooperation atmosphere on site, to further stimulate customer decision-making willingness. The passport project team in St. Kitts achieved excellent results by accurately acquiring customers through exhibitions, with a ROI of 1:8, including “locking in 180 groups of customers in advance and signing 42 groups on site”.
Expand customer base coverage boundaries and expand potential cooperation space
In addition to accurately reaching end customers, exhibitions are also an important platform for enterprises to expand channel partners and explore potential business opportunities. This exhibition has attracted exhibitors from more than 40 countries and regions around the world, covering the entire industry chain resources such as developers, intermediaries, law firms, financial institutions, and representatives of universities, providing broad space for cross-border cooperation among enterprises. Immigration agencies can establish integrated cooperation with overseas real estate companies for “home purchase+immigration”, study abroad service agencies can establish resource sharing mechanisms with international schools and language training institutions, and financial institutions can launch customized cross-border wealth management solutions to form a complementary service ecosystem. In addition, the exhibition has a nationwide and even global radiation, providing enterprises with the opportunity to interact with channel partners in different locations, break geographical limitations, and expand business coverage. In previous exhibitions, 35% of participating companies reached cross-border cooperation intentions through on-site communication, and 28% of companies expanded their distribution channels in other places, injecting new impetus into business growth.
Innovate communication and interaction modes to improve the efficiency of supply and demand communication
Efficient communication is the key to achieving cross-border service cooperation. This exhibition has built diversified interaction channels through the integration of “online+offline” mode. At the offline level, enterprises establish professional service teams equipped with bilingual consultants, policy experts, and project specialists to provide precise one-on-one answers to customer needs. Through multimedia displays, case analysis, data visualization, and other methods, customers can quickly grasp core information. On the online level, enterprises can engage in real-time interaction through the official live streaming platform and social media accounts of the exhibition. After the exhibition, they can continuously push policy updates and project updates through community operations to achieve continuity of communication. At the same time, the intelligent information exchange equipment equipped in the exhibition hall enables one click exchange of contact information and data transmission between customers and enterprises, avoiding information omissions and delays in traditional communication. This “offline deep docking+online continuous interaction” model has increased the communication efficiency between supply and demand by 60%, and the response time for customer core demands has been shortened from the industry average of 24 hours to within 2 hours.
Strengthen the two-way interactive experience and harmonize the supply and demand cooperation relationship
The unique charm of exhibitions lies in face-to-face emotional connections and interactive experiences, which are also important links for harmonious supply and demand relationships. Exhibitors have created rich interactive scenarios with customer needs as the core: setting up a policy interpretation interactive zone, where professional lawyers answer questions and clarify doubts for customers; Carry out “Overseas Life Simulation” experience activities to allow customers to experience cross-border life scenes in advance; Organize small salon symposiums and invite industry experts to have in-depth discussions with clients. At the same time, the company pays attention to service details, providing a comfortable resting environment, intimate beverage services, and professional data organization, so that customers feel respected and cared for during the consultation process. Through sincere communication and personalized experiences, emotional resonance is established between enterprises and customers, eliminating trust barriers caused by information asymmetry. Previous exhibition surveys have shown that customers who participate in interactive experiences have increased their trust in the company by 53%, and their willingness to cooperate in the future is significantly higher than that of ordinary consulting customers.
Build a full process service loop to enhance customer service experience
The quality of customer service experience directly affects cooperation conversion and brand reputation. This exhibition promotes participating companies to build a “pre exhibition, exhibition, and post exhibition” full process service loop. Before the exhibition, companies send exhibition guides, project previews, and appointment consultation channels to customers through precise invitations to help them prepare for communication in advance; During the exhibition, optimize service processes, reduce customer waiting time, provide “one-on-one” exclusive consulting services, quickly develop personalized plans based on customer needs, and solve core doubts on site; After the exhibition, timely follow up with customers to understand service satisfaction, follow up on cooperation intentions, and provide follow-up support such as policy updates and material preparation. At the same time, with the help of the exhibition subsidy policy in Changning District, enterprises are offering booth fee subsidies to customers and launching exclusive exhibition service packages to further enhance customer experience. This customer-centric service philosophy allows customers to experience worry free professional support throughout the entire process, with a satisfaction rate of up to 92%.
Integrate multidimensional data resources and efficiently collect and summarize information
In the era of big data, information resources have become an important basis for enterprises to make strategic decisions. This exhibition provides rich data collection channels for enterprises: obtaining explicit data such as customers’ intended countries, budget ranges, and core demands through questionnaire surveys; Using smart devices to collect implicit data such as customer basic information, communication trajectories, and behavioral preferences; Obtain industry data such as policy trends, market dynamics, and competitor information through industry forums and peer exchanges. Enterprises can systematically organize, classify, summarize, and deeply analyze this information to accurately grasp customer demand trends, industry development trends, and market competition patterns. For example, immigration agencies can use data insights to understand policy changes and customer preferences in popular immigration countries, and adjust project layouts in a timely manner; Study abroad agencies can optimize the allocation of institutional resources based on the study abroad needs of students of different age groups. These data resources provide strong support for the optimization of products, service upgrades, and market layout of enterprises.
Build a diversified promotional matrix to expand the influence of the enterprise brand
As an important opportunity for centralized promotion, exhibitions can help enterprises achieve rapid improvement in brand influence. This exhibition provides a wide range of exposure opportunities for participating companies through a diversified publicity matrix of “online+offline” and “official+private”. At the offline level, the exhibition collaborates deeply with mainstream media and industry media to showcase the company’s style through news reports, special interviews, live broadcasts, and other forms; The large billboards, road flags, promotional brochures and other materials inside the exhibition hall further enhance the brand’s visual communication. On the online level, enterprises can use official exhibition platforms, social media accounts, industry vertical websites and other channels to publish exhibition updates, project highlights, customer cases and other content, attracting online users’ attention; Long term exposure of brand information can be achieved through exhibitor directories, online exhibition halls, and other forms. In addition, social media sharing between customers and employees forms a spontaneous word-of-mouth spread, further expanding brand influence. In previous exhibitions, the average brand exposure of participating companies increased threefold, and the online consultation volume increased by 200% compared to usual.
Directly targeting market trends and assisting in product market research
Market research is the core prerequisite for enterprises to maintain competitiveness, and exhibitions provide enterprises with a direct market research scenario. This exhibition gathers high-quality resources and core participants from the entire industry, allowing enterprises to intuitively understand the latest developments in the industry: by observing peers’ product displays and service models, analyzing competitors’ strengths and weaknesses; Collect opinions and suggestions on product design, service processes, pricing systems, etc. through face-to-face communication with customers; By participating in policy interpretation meetings and industry summit forums held at the same time, one can grasp macro information such as global economic trends, changes in immigration policies, and prospects for studying abroad and employment. For example, in the context of the tightening of Malaysia’s second home policy in 2025, participating companies quickly captured policy changes through exhibitions, adjusted service plans in a timely manner, and ensured the efficiency of customer approval. These first-hand market data and industry insights help companies accurately grasp changes in market demand, identify potential opportunities, optimize products and services in a timely manner, and take the initiative in fierce market competition.
The 2026 Shanghai Overseas Immigrant Property and Study Expo, with its precise customer positioning, comprehensive service ecosystem, and diverse value empowerment, has become an important platform for cross-border service enterprises to break through development bottlenecks and achieve high-quality growth. By fully utilizing the resource advantages of the exhibition, participating companies have achieved comprehensive breakthroughs in showcasing brand strength, reducing docking costs, improving order conversion, and expanding customer resources. At the same time, with the help of market information and industry insights collected from the exhibition, they continue to optimize their service system and development strategies. Against the backdrop of deepening globalization and sustained growth in cross-border service demand, this industry event will serve as a bridge connecting companies to the global market, promoting the continuous upgrading of the cross-border service ecosystem, and enabling participating companies to seize opportunities and win the future in industry competition.
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