Overseas Investment Immigration Study Abroad Property Expo
Shanghai time: March 13-15, 2026
Venue: Shanghai World Trade Exhibition Center
The exhibition covers four main themes: overseas real estate, overseas immigration, overseas study abroad, and overseas investment. The three-day exhibition will feature professional immigration exhibitions from over 40 countries and regions including Europe, North America, Asia, Australia, and Africa. Lasts for three days. 200 settled institutions, about 8000 precise high-end passenger flow, cooperation and promotion by Baidu, Tiktok, Xiaohongshu, Station B, Zhihu, Metro, overseas online media and other media
Exhibition Hotline: 13681692751 (same as WeChat)
Official website: www.qs-expo.com
From March 13th to 15th, 2026, the Shanghai Overseas Immigration, Real Estate, and Study Abroad Expo will be held at the Shanghai World Trade Center. This cross-border service event, which gathers high-quality resources from multiple countries around the world, coincides with a key node in the deep adjustment of global study and immigration policies and the transformation of overseas real estate demand towards diversification and high cost-effectiveness. It accurately anchors the pain points of industry development and core market demands. This exhibition uses a professional platform as a bridge to create a full chain service system for exhibiting companies to showcase their strength, connect customer groups, and achieve efficient transactions. From brand building to customer group expansion, from efficiency improvement to market insight, the ten core values empower enterprise development in all aspects. At the same time, we provide one-stop and personalized cross-border planning solutions for our customers, achieving mutual cooperation and value win-win between supply and demand.
The exhibition is a golden stage for enterprises to showcase their brand image and hard core strength, breaking down the information barriers of online promotion and making professional abilities and service advantages intuitive and perceptible. The Shanghai World Trade Center creates differentiated exhibition scenes for enterprises of different sizes. Leading enterprises can rely on high-end booths to build immersive experience areas, showcasing global resource layout and full chain service capabilities through VR overseas real estate viewing, study abroad application simulation systems, immigration policy interactive interpretation screens and other technological means; Small and medium-sized enterprises can efficiently convey their professional advantages through a lightweight combination of core project display boards, successful case collections, and compliance qualification certifications. The exhibition also collaborates with industry associations to establish a professional qualification certification zone, providing official endorsement for participating companies. From the compliance of overseas real estate projects to the resources of cooperative universities for study abroad institutions, from professional qualifications for immigration processing to the landing ability of cross-border services, the exhibition showcases the strength of enterprises from multiple dimensions, allowing customers to establish brand trust through intuitive experience and establish a differentiated brand image in the industry competition.
Accurate customer aggregation enables enterprises to significantly reduce the cost of acquiring and visiting customers, bidding farewell to the resource waste of widespread marketing. This exhibition relies on the location advantage and exclusive CRM system of Shanghai World Trade Center to achieve precise screening and invitation of high intention customers. The exhibition hall is located in the Gubei Hongqiao corridor, where high net worth individuals are concentrated in Shanghai. Within a radius of 3 kilometers, there are a considerable number of high net worth individuals and foreigners residing there. Among the registered visitors, 18% have net assets of over 10 million yuan, and over 62% have expressed intentions to immigrate, purchase property, or study abroad in the past year. Before the exhibition, the organizing committee used three rounds of AI cleaning to collect millions of buyer data, screened out high intention customer groups with household liquid assets of ≥ 3 million yuan and matching cross-border service needs, and identified precise targets for enterprises in advance, allowing them to face potential customers with real needs without investing a lot of manpower and material resources in customer screening. Compared to the high cost and low conversion of traditional online promotion, the cost of contacting qualified customers at exhibitions is only 1/10 of that online. Overseas institutions can also use exhibitions to directly connect with precise customer groups in the Chinese market, saving the high cost of building local operation teams and achieving several times higher customer acquisition efficiency.
The exhibition scene with multiple favorable factors, from policy interpretation to exclusive benefits, comprehensively enhances the chances of on-site signing by enterprises. The exhibition seizes the window period of global cross-border policy adjustment in 2026, establishes a global new policy interpretation center, invites immigration officials, study abroad policy experts, and cross-border lawyers from various countries to hold special forums, and provides real-time interpretation of core content such as the STEM professional dividends of the United States, Britain, Canada, and Australia, the cost-effectiveness advantages of Southeast Asian study abroad, and the new immigration policies for small European countries. With authoritative interpretation, it eliminates customers’ concerns about policy changes and application risks, and lays a professional foundation for signing contracts. Exhibitors can launch exclusive discount packages for the exhibition, covering service fee discounts, cross-border transaction reductions, overseas landing service gifts, and other benefits, combined with the exhibition’s “policy window period locking service”, to promote customers’ instant decision-making. The exhibition hall also has a green channel for signing contracts and a cross-border service island. Five notary offices are stationed on-site to achieve immediate document notarization, and three foreign banks have set up temporary counters to provide one-stop exchange and cross-border remittance services. From demand communication to contract signing, from document notarization to fund preparation, the entire process is efficiently connected, allowing customers to achieve a one-stop service of “viewing exhibition consultation signing”. According to previous data, the proportion of on-site card swiping or deposit payment at the exhibition is as high as 14%, far higher than the industry average.
Exhibition is not only a platform for on-site transactions, but also an important window for enterprises to expand potential customers and cooperation resources in multiple dimensions, and reserve long-term momentum for enterprise development. For potential customer groups on the C-end, companies can use lightweight actions such as scanning codes to receive cross-border planning manuals, joining industry exchange communities, and making appointments for one-on-one free planning evaluations to convert on-site intended customer groups into private domain traffic. Subsequently, through precise policy dynamic push and successful case sharing, customer demand can be continuously cultivated to achieve the conversion from potential customers to successful customers. For B2B cooperation resources, the exhibition has set up a cross-border service chain docking zone, gathering upstream and downstream institutions such as immigration, study abroad, overseas real estate, cross-border finance, legal services, and overseas settlement. Enterprises can connect with high-quality partners here and build a full chain service ecosystem – study abroad institutions can cooperate with immigration institutions to launch an integrated solution of “study abroad+immigration”; Overseas developers can connect with cross-border payment companies to optimize customer fund settlement experience. At the same time, the exhibition also attracted channel agents and industry service providers from all over the country to participate, providing high-quality opportunities for enterprises to expand their national channel network and achieve business scale development.
Scenario based and precise communication design enables a qualitative improvement in communication efficiency between supply and demand sides, bidding farewell to the time cost of ineffective communication. The exhibition is divided into four major sections: “study abroad planning, immigration processing, overseas real estate, and cross-border finance”. Each section is further subdivided by popular countries and business types, equipped with a clear intelligent guidance system. Customers can quickly locate the target exhibition area, and enterprises can directly connect with customers with precise needs without meaningless demand communication. An exclusive appointment consultation channel will be opened before the exhibition, where customers can fill in their own needs, budget, and planning direction in advance. The organizing committee will match them with corresponding exhibiting companies and professional consultants, and companies can prepare targeted solutions in advance, allowing on-site communication to directly address customer pain points. The exhibition is also equipped with a professional translation team and cross-border policy consultants to solve language barriers and policy understanding deviations between Chinese and foreign enterprises and customers. The one hour on-site communication effect is comparable to several weeks of online communication, greatly shortening the customer decision-making cycle and improving the efficiency of enterprise communication.
Demand-oriented interactive communication, making the supply and demand relationship more harmonious, and building a foundation of trust for cooperation. The exhibition breaks the traditional one-way communication mode of “buyers and sellers” and promotes the transformation of enterprises from “service promoters” to “cross-border planning partners”. Exhibition consultants accurately capture customers’ potential needs and core concerns through in-depth interviews – high net worth investors pay attention to the safety and appreciation of overseas assets, study abroad families attach importance to the quality of education and the connection to further education, and technical immigration groups care about policy stability and overseas employment opportunities. Enterprises provide personalized solutions for different needs, bringing professional planning advice and thoughtful service details closer together. The exhibition also set up a successful case sharing area, inviting customers who have successfully achieved overseas immigration, real estate, and study abroad to share their real experiences on site. From planning and selection, application process to overseas life experience, customers’ questions are fully answered, and real word-of-mouth sharing is more convincing than corporate promotion. Enterprises can also hold small-scale policy interpretation salons and overseas life sharing sessions on site to communicate face-to-face with customers and establish emotional connections through interaction, laying a solid foundation of trust for future cooperation.
Upgrade the service experience throughout the entire process, starting from details to create a high-quality experience, which not only showcases the service temperature of the enterprise, but also enhances customers’ willingness to sign contracts. Starting from the entire process of customer participation, the exhibition optimizes every detail of the experience and opens up a one-on-one appointment channel for global experts. Customers can lock in senior industry consultants in advance and enjoy exclusive consulting services upon arrival, without the need for long queues; Set up comfortable negotiation and rest areas, equipped with basic services such as tea, printing, and charging, and introduce intelligent consulting robots to provide customers with 7 × 24-hour basic question answering. Exhibitors can also fully demonstrate their overseas landing service capabilities on site, from overseas airport pick-up and accommodation arrangements to children’s enrollment and employment docking, from identity processing to overseas life adaptation guidance. The full process service display allows customers to feel professional and considerate. A high-quality service experience not only enhances customers’ willingness to sign contracts on the spot, but also leaves a good impression on customers, creating conditions for word-of-mouth promotion and referrals, and maximizing customer value.
Exhibition is an important window for enterprises to collect and summarize market information, providing first-hand demand data and industry dynamics, and providing scientific support for business decision-making. Through face-to-face communication with on-site customers, enterprises can accurately collect customers’ real needs for popular cross-border service destinations, business types, service prices, and supporting benefits through interviews, questionnaires, and other forms, understand customers’ core concerns and potential expectations in the planning process, such as the demand trends for cost-effective study abroad in Southeast Asia in 2026, immigration to small European countries, and overseas light asset real estate, as well as customers’ attention to the combination of “study abroad+immigration” and “real estate+asset allocation” services. At the same time, enterprises can collect information from the industry side and grasp the competitive landscape of the industry by observing the business layout, product package design, and display methods of peers; The exhibition organizer will also compile exhibition data, customer demand data, and on-site transaction data, and release the 2026 Cross border Service Industry Trend Report, allowing enterprises to comprehensively grasp the market pulse and transform first-hand information into important basis for business decisions.
The online and offline linkage promotion matrix provides multi-dimensional brand promotion channels for enterprises, achieving exponential growth in brand exposure. At the offline level, the exhibition will set up advertising spaces, naming rights, and sponsorship seats in the core channel, main stage, and various zones of the exhibition hall. Enterprises can reach tens of thousands of precise customers on-site through brand displays, special speeches, and special booth arrangements; The media interview area at the exhibition site also provides industry media interview opportunities for enterprises to enhance the brand’s visibility in the industry. On the online level, the organizers broadcast the exhibition through the official website of the industry, WeChat official account, Tiktok, video number and other platforms, and simultaneously push enterprise participation information, core business advantages and exclusive preferential activities; Collaborate with over a hundred industry media outlets and cross-border KOLs to explore exhibition halls and interpret content. Through various forms such as graphics, short videos, and live broadcasts, the enterprise brand is transmitted to an online traffic pool of millions. Exhibitors can also use the hot topics of the exhibition to conduct secondary dissemination on their own social media platforms, achieving a dual increase in brand exposure both online and offline, and allowing brand influence to reach a wider range of potential customers.
Immersive market research scenarios enable enterprises to accurately grasp industry trends, optimize product systems and business layouts. In 2026, the global cross-border service market will undergo a deep adjustment, with traditional study abroad policies tightening and emerging destinations such as Southeast Asia and Singapore gaining popularity. The demand for overseas real estate will shift towards high cost-effectiveness and strong value-added, and immigration policies will be more inclined to attract high-quality talents. The exhibition brings together exhibitors from multiple countries around the world and customers with different types of needs. Through in-depth communication with customers, enterprises can quickly capture emerging market demands, such as “studying abroad+career planning”, “overseas property+immigration”, “light asset study abroad+prestigious school springboard” and other combination demands, and develop personalized and cost-effective product packages based on market demand. By observing the popularity distribution of exhibition projects, companies can accurately determine market trends and adjust their business focus and resource allocation in a timely manner, such as increasing resource investment in Southeast Asian study abroad, immigration to small European countries, and light asset real estate in overseas core cities. At the same time, enterprises can also be exposed to international cutting-edge service models and product design concepts at exhibitions, learn from advanced industry experience, optimize their service processes and product systems, enhance market competitiveness, and seize development opportunities in industry adjustments.
The Shanghai Overseas Immigration, Real Estate and Study Abroad Expo from March 13-15, 2026 is not only a grand event for the cross-border service industry, but also an important opportunity for participating companies to break through development bottlenecks and achieve performance growth. From showcasing the strength of the enterprise to reducing customer acquisition costs, from increasing the chances of signing contracts to expanding potential customer groups, from improving communication efficiency to harmonizing supply and demand relationships, from upgrading service experience to collecting market information, from multi-dimensional brand promotion to precise market research, the exhibition provides a comprehensive empowerment system to build a professional platform for enterprises to link global resources and connect with precise customer groups. In the current constantly changing global cross-border service market, this exhibition will become a key lever for enterprises to grasp market trends and seize development dividends, promoting the development of the cross-border service industry towards a more professional, efficient, and personalized direction, and achieving a two-way value increase between enterprises and customers.
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