Overseas Investment Immigration Study Abroad Property Expo
Shanghai time: March 13-15, 2026
Venue: Shanghai World Trade Exhibition Center
The exhibition covers four main themes: overseas real estate, overseas immigration, overseas study abroad, and overseas investment. The three-day exhibition will feature professional immigration exhibitions from over 40 countries and regions including Europe, North America, Asia, Australia, and Africa. Lasts for three days. 200 settled institutions, about 8000 precise high-end passenger flow, cooperation and promotion by Baidu, Tiktok, Xiaohongshu, Station B, Zhihu, Metro, overseas online media and other media
Exhibition Hotline: 13681692751 (same as WeChat)
Official website: www.qs-expo.com
From March 13th to 15th, 2026, the 30th Shanghai Overseas Immigrant Real Estate and Study Abroad Expo will be held at the Shanghai World Trade Exhibition Center. This industry event gathers high-quality resources from more than 30 countries and regions around the world, focusing on four core areas: overseas real estate, immigration planning, international study abroad, and cross-border investment. It has become a golden platform for cross-border service enterprises to connect high net worth customers and achieve diversified development. As the only professional exhibition for overseas real estate immigration in Shanghai, this expo aims to create a comprehensive development platform for participating enterprises through precise customer positioning, complete industrial supporting facilities, and diverse resource docking models, from brand building to customer conversion, from market research to resource integration. Exhibitors will achieve a three-dimensional display of their image and strength, effectively reduce customer acquisition costs, improve signing efficiency through efficient communication and deep links, and use the exhibition to complete market research and brand promotion, promoting steady progress in the cross-border service track.
The core value of exhibiting lies in showcasing the company’s image and strength in a visual and professional way, and creating differentiated brand awareness. This exhibition accurately targets high net worth customers such as villa owners, financial institution VIPs, and private club members, making it an excellent window for enterprises to establish brand image for their target audience. The 6-meter-high pillarless hall of Shanghai World Trade Exhibition Center provides excellent conditions for enterprises to create immersive exhibition spaces: overseas real estate developers can build 1:1 real-life model rooms, paired with VR equipment to allow customers to experience the advantages of the project firsthand; Immigration agencies can set up an on-site connection zone for overseas lawyers to visually display global legal service resources; Study abroad agencies can create overseas campus scene experience areas, presenting comprehensive study abroad planning and service capabilities. Compared to the abstract expression of online promotion, the real-life display and professional team face-to-face service at the exhibition site can better convey the brand concept and professional strength of the enterprise. Through standardized service processes and customized solution outputs, it establishes a professional and reliable brand impression in the minds of customers, forms a core competitiveness that distinguishes it from peers, and lays a solid foundation for future cooperation.
Reducing the cost of visiting customers is the core benefit that this exhibition brings to participating companies, achieving comprehensive cost reduction and efficiency improvement from geographical location, customer group screening to policy subsidies. The World Trade Exhibition Center is located in the Gubei Hongqiao Corridor, which is densely populated with high net worth individuals in Shanghai. It can be reached by walking for 8 minutes from Yili Road Station on Metro Line 10. The underground corridor directly connects to high-end commercial buildings, greatly improving the convenience of customer visits and effectively reducing the cost of inviting customers for enterprises. The million level buyer data accumulated by the organizer, after three rounds of AI cleaning, accurately screened high intention customer groups with household current assets of ≥ 3 million yuan and clear overseas planning needs for participating companies. Before the exhibition, a dedicated customer list can be locked in, allowing companies to bid farewell to blind customer acquisition and significantly reduce the time and capital cost of customer acquisition. More noteworthy is that Changning District has launched a special subsidy policy for this exhibition. Participating companies can enjoy up to 30% of the booth fee subsidy, which will be directly credited to the company’s account within 30 working days after the exhibition. Combined with the reduced decoration costs of the exhibition hall’s built-in facilities, companies can obtain higher return benefits with lower exhibition investment, achieving the optimal ratio of cost and benefit.
Accurate customer positioning and efficient docking mode make it inevitable for exhibiting companies to increase their chances of signing contracts. Among the attendees of this exhibition, 62% have expressed interest in “second identity/overseas real estate” in the past year, and 42% of the attendees have their own study abroad planning needs. Accurate demand matching makes on-site conversion more likely. The “Cross border Service Island” set up at the exhibition site gathers professional institutions such as notary offices, foreign banks, and licensed law firms to achieve one-stop processing of passport notarization, cross-border currency exchange, and contract filing. The flow of customers from consultation to signing has been greatly shortened, effectively reducing the loss of decision-making links. Relying on the exhibition to create a complete industry chain service loop, enterprises can provide customers with one-stop solutions from project consultation to procedure handling, combined with exclusive preferential policies for the exhibition, further enhancing customer decision-making willingness. Previous exhibition data shows that the proportion of on-site card swiping or deposit payment is as high as 14%, far higher than the industry average, fully confirming the significant advantage of exhibitions in improving signing efficiency.
Expanding potential customers is the key to achieving sustainable development for enterprises, and this exhibition has opened up new customer circles and resource channels for participating companies. The organizer has established joint marketing cooperation with 60 high-end circle organizations, covering golf clubs, equestrian clubs, high-end chambers of commerce, etc. Through targeted invitations, comprehensive coverage of high net worth customers can be achieved. Exhibitors can use this platform to reach high-quality customer circles that were previously difficult to cover, breaking through geographical and channel limitations for customer expansion. The exhibition is not only a showcase for enterprises to C-end customers, but also a bridge connecting peers, upstream and downstream partners. Enterprises can meet high-quality resources such as overseas real estate developers, cross-border financial institutions, and representatives of overseas universities here. Through resource exchange and win-win cooperation, they can achieve secondary expansion of customer resources. In addition, the “never-ending online exhibition hall” created by the exhibition allows enterprises to break through the limitations of time and space in their displays. After the exhibition, they can continue to reach potential customers through online platforms, continuously explore potential needs, and achieve long-term accumulation and conversion of customer resources.
Improving communication efficiency is the core advantage of the exhibition docking mode, making the links between enterprises and customers, and between enterprises more efficient and deep. Compared to the information bias of online communication and the time cost of offline visits, face-to-face communication at the exhibition site allows companies to quickly capture customers’ core needs. Through on-site live demonstrations, case interpretation, and customized solutions, it intuitively answers customers’ various questions about overseas property policies, immigration application processes, and study abroad planning plans, achieving precise matching between needs and solutions. In response to customers’ personalized needs, enterprises can collaborate with overseas cooperation resources on site to provide customized one-stop solutions for customers, avoiding information loss from multiple communications. At the same time, the precise matchmaking meetings and industry forums organized by the exhibition organizers enable enterprises to quickly communicate with peers and upstream and downstream partners, share industry trends, explore cooperation models, and complete a large amount of information exchange and resource docking in a short period of time, so that every communication can be transformed into practical cooperation opportunities.
Sincerity and professionalism are the cornerstones for enterprises to achieve long-term development, and exhibition platforms provide equal and in-depth communication bridges for both supply and demand sides. In the field of cross-border services, customers’ core needs are not only professional solutions, but also peace of mind and trust throughout the entire process. Face to face communication at the exhibition site has upgraded the supply and demand sides from a simple “cooperative relationship” to a “partnership relationship”. Enterprises provide one-on-one professional consultation, patiently answer every question, and transparently display service processes and fee standards to customers on site, making them feel valued and respected, effectively eliminating information asymmetry issues in cooperation. At the same time, direct communication at the exhibition site allows enterprises to have a more intuitive understanding of customers’ real needs and potential pain points, such as the concerns of high net worth customers about asset allocation security and the worries of overseas study families about the path to further education in overseas universities. These real feedback on needs enable enterprises to optimize service processes more accurately, improve service quality, and promote the development of supply and demand relationships towards a healthier and more stable direction.
Improving service experience is the key to building core competitiveness for enterprises. From hardware support to service models, exhibitions comprehensively help enterprises upgrade their customer service experience. This exhibition not only provides professional display space for enterprises, but also creates a comprehensive on-site service system, from exclusive guidance for customers upon arrival, to independent negotiation space, and one-stop cross-border service, allowing customers to enjoy convenient services from consultation to signing. Exhibitors can leverage the supporting facilities of the exhibition to provide customers with a better on-site experience, such as preparing customized solution manuals for customers, arranging professional consultant teams to accompany and explain the entire process, providing thoughtful on-site tea break services, etc., allowing customers to complete consultations and decisions in a relaxed atmosphere. At the same time, enterprises can discover service deficiencies in a timely manner through real-time customer feedback at the exhibition site, quickly optimize service processes, and enable customers to feel professional and attentive service from consultation to after-sales, further enhancing customer satisfaction and loyalty.
Collecting and summarizing information is an important basis for exhibiting companies to grasp market dynamics and optimize development strategies. Exhibitions have become the “information hub” for companies to collect industry and customer information. This exhibition brings together exhibitors from over 30 countries and regions around the world, as well as tens of thousands of high net worth clients, making it a centralized platform for showcasing industry information and customer needs. Exhibitors can collect multidimensional information on-site: on the one hand, through in-depth communication with customers, summarize their core needs, such as current popular overseas real estate areas, immigration policy focus, age trends in study abroad planning, etc., to form an accurate customer demand database; On the other hand, through communication with peers and overseas partners, collect the latest industry trends, such as the latest immigration policy adjustments in various countries, investment trends in overseas real estate, and changes in admission policies for international study abroad. At the same time, the exhibition organizer will release professional industry data analysis reports to provide scientific market references for enterprises. By summarizing, analyzing, and organizing this information, enterprises can accurately grasp the development trends of the market and changes in customer needs, providing decision-making basis for subsequent product research and development, service optimization, and market layout.
Multi dimensional promotion of enterprises is an exclusive benefit created for exhibitors at this exhibition, relying on an online and offline multimedia matrix to achieve comprehensive coverage of brand communication. The sponsor has established in-depth cooperation with nearly 50 Internet media and high-end magazines at home and abroad, and conducted all-round publicity for exhibitors through various channels such as online publicity, DM direct mail, SMS and e-mail; Live streaming, short video shooting, and social media dissemination at the exhibition site enable the company’s brand image and product services to reach a wider customer base. Exhibitors can not only gain the attention of high net worth customers on-site, but also leverage the media resources of the organizers to achieve online and offline linkage communication of their brands. In addition, the online exhibition hall and million level buyer database of the exhibition allow companies to break through the limitations of time and space in brand promotion. After the exhibition, companies can continue to expose their brands and connect with customers through online platforms, achieving long-term brand communication and further expanding their market awareness in the cross-border service industry.
Product market research is the core link for enterprises to achieve product optimization and precise market layout. The exhibition provides an immersive research platform for enterprises to have zero distance contact with the market. At the exhibition site, companies can quickly understand customers’ acceptance, demand points, and suggestions for various products and services through face-to-face communication with a large number of precise customers. Overseas real estate companies can conduct research on customers’ investment preferences for different countries and types of real estate; Immigration agencies can understand clients’ focus and concerns about immigration policies in various countries; Study abroad agencies can grasp the study abroad planning needs of customers of different age groups. At the same time, by observing the product displays, service models, and promotion strategies of peers, enterprises can clearly understand the competitive landscape of the industry, discover their own strengths and weaknesses, and find optimization directions for products and services. The overseas partners gathered at the exhibition enable enterprises to timely understand the latest developments in the overseas market, provide accurate market basis for their overseas product layout, and make their products and services more in line with market demand.
The 2026 Shanghai Overseas Immigration, Real Estate, and Study Abroad Expo is not only a resource gathering for the cross-border service industry, but also an important opportunity for participating companies to upgrade their brands, convert customers, and expand their markets. From showcasing the company’s image and strength to reducing customer visit costs, from increasing the chances of signing contracts to expanding potential customers, from improving communication efficiency to harmonizing supply and demand relationships, from enhancing service experience to collecting and summarizing information, from multi-dimensional promotion of the enterprise to product market research, the exhibition has created a one-stop development platform for cross-border service enterprises with a comprehensive and multi scenario service model. In the context of globalization, the cross-border service industry has ushered in new development opportunities. This exhibition will become an important springboard for enterprises to grasp market trends, connect high-quality resources, and achieve efficient development. From March 13th to 15th, at the Shanghai World Trade Exhibition Center, we sincerely invite cross-border service enterprises to join hands, use exhibitions as bridges, connect global opportunities, and build a new chapter in the industry based on professionalism. Through precise docking and deep cooperation, we will jointly open up a new future for the cross-border service industry!
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